Submitted by Nilsgrabbert:
1. Don't spend money on those who are not as likely to respond. The response modeling technique helps you figure out which customers are most likely to respond to marketing offers and those who are a lost cause. For example, if 40 percent of customers are determined to be likely responders and you mail promotions only to th (Read More)
Submitted by Nilsgrabbert:
There’s been a lot of buzz about Hadoop lately. Just the other day, some of our friends at Yahoo! reclaimed the terasort record from Google using Hadoop, and the folks at Facebook let on that they ingest 15 terabytes a day into their 2.5 petabyte Hadoop-powered data warehouse.But many people still find themselves wondering (Read More)
Submitted by Nilsgrabbert:
Use it up. Wear it out. Make it do. Or do without." That adage from the Great Depression is making a comeback these days among corporations that are digging deep to maintain profitability using business tools they already have in-house.One of those companies is Creativity Inc., which two years ago was facing a serious threa (Read More)
Submitted by Nilsgrabbert:
Biological anthropologist James Holland Jones is asked a simple question by his professor colleagues at Stanford: Why use R? Of course, it's free, but are there other reasons to choose R for research and teaching over the commercial alternatives. In his essay, Jones not only offers a defense of free but also offers seven ot (Read More)
Submitted by Nilsgrabbert:
Neuroscientists have shown in study after study that multi-tasking isn’t helping us be more productive, but, in fact, is making us dumber. Are social media tools, with their promise of instant connectivity, notification, and collaboration adding fuel to the fire?There is a lot of excitement about staying up-to-date and maki (Read More)
DBMS2 -- DataBase Management System Services
Teradata now has more than 100 appliances in production, including the Data Mart Appliance 551, the Data Warehouse Appliance 2550, and the Extreme Data Appliance 1550, which complement the core platform, the Teradata Active Enterprise Data Warehouse 5550. (Read More)
Submitted by Nilsgrabbert:
Once more I have decided to pen this article based on a question that was raised on LinkedIn.com. The group in question on this occasion was Business Intelligence and the thread was entitled Is it time that the CBIO (Chief Business Intelligence Officer) position and organization become commonplace in today’s corporate struc (Read More)
O'Reilly Radar
The growing need to manage and make sense of Big Data, has led to demand for analytic databases, which many companies are attempting to fill (Teradata, Netezza, Vertica, DATAllegro, Greenplum, Aster Data, Infobright, Kickfire, Dataupia, ParAccel, Exasol, ...). As an alternative to current shared-nothing analytic databases, (Read More)
DBMS2 -- DataBase Management System Services
Column-store proponents are prone to argue, in effect, that the only reason to implement an analytic DBMS with row-based storage is laziness. Their case generally runs along the lines: * Analytic queries commonly return only a fraction of all possible columns. * Only returning the columns needed o Saves I/O (Read More)
Web Analytics Demystified
I was just cruising through the just published WebTrends 9 update and thinking about how the web analytics vendor market is evolving. “9″ looks neat and I’m sure glad to see some really important metrics like bounce rate appear in the UI. Still, I always scratch my head when I see vendors make statements like “[the] data vi (Read More)
Submitted by Nilsgrabbert:
Last October I wrote about the Teradata 13 release of Teradata's database management software. Teradata 13, which will be used across the various Teradata product lines, has now been announced for GCA (General Customer Availability)*. So far as I can tell, there were two main points of emphasis for Teradata 13: * Perform (Read More)
Submitted by Nilsgrabbert:
While analysts and industry watchers hailed IBM's proposed acquisition of predictive analytics specialist SPSS as a huge win for Big Blue, some competitors aren't quite as impressed.In fact, SAS Institute and SAP say the deal actually helps, not hurts, them."IBM's decision to acquire SPSS validates SAP's early investment in (Read More)
WhatIs: Enterprise IT news roundup
Open source business intelligence (BI) software is undoubtedly enjoying a boost in popularity -- or at least getting more consideration from enterprises – as the recession continues to squeeze IT budgets.But, with some notable exceptions, very few organizations have made the decision to rip-and-replace their existing commer (Read More)
Submitted by Nilsgrabbert:
Cloud computing services let CIOs reallocate up-front costs for hardware and software, but spreading such expenditures out over months and years will eventually catch up to your bottom line. And along the way, you may encounter many of the same challenges with data protection and content management that you would in your ow (Read More)