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Mashable!:
The Open Web Awards: Social Media Edition, our annual contest highlighting the very best the web has to offer, is entering its final round. The 70,000+ nominees have been narrowed down to just 5 finalists per category, and you have from now until December 15th to pick the winners.By popular demand, here is the full list of (Read More)
Topics:
brand,
social media
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paidContent.org:
The Daily Beast has named publishing vet Stephen Colvin as the site’s president. Colvin CNET was president and CEO of lad mag purveyor Dennis Publishing for 11 years, will oversee all aspects of the business, the company announced. He will report directly to Tina Brown, the ye (Read More)
Topics:
brand,
social media
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paidContent.org:
Adam Cahan is the CEO of Auditude, a Palo Alto, Calif.-based technology company that provides an ad platform for video management and monetization. He has also worked at MTV Networks (NYSE: VIA), Google (NSDQ: GOOG), NBC Universal (NYSE: GE) and McKinsey & Co. The world of onl (Read More)
Topics:
brand,
product management
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paidContent.org:
Even before Tim Armstrong joined Time Warner (NYSE: TWX) to take AOL independent, the company was mixing in new brands with the familiar acronym. He’s pushed that strategy even harder, to the point where the question is what brands will be added—but whether any of the major co (Read More)
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paidContent.org:
Google (NSDQ: GOOG) isn’t launching its Google Chrome operating system quite yet—but it is ready to talk about it. During an event Thursday, VP of product management Sundar Pichai said the operating system was a year away from launch but said the company had “made tons of prog (Read More)
Topics:
product management
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paidContent.org:
[Ongoing] Google (NSDQ: GOOG) isn’t launching its Google Chrome operating system quite yet—but it is ready to talk about it. During an event Thursday, VP of product management Sundar Pichai said the company was a “year away from announcement” but said the company had “made ton (Read More)
Topics:
product management
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Clips
Mashable!:
David Spinks is a graduating senior in NY that is utilizing the power of social web communities to pursue a career in social media/marketing. He authors a blog at DavidSpinks.com.There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. You hear a lot about (Read More)
Topics:
social media,
brand
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Clips
Mashable!:
One of the most commonly repeated phrases in the era of the social web is that you don’t control your own message, your customers do. While those of us working in the social arena can cite a number of examples where this has proven to be the case, more traditional brands can be reluctant to embrace this ideology. However, s (Read More)
Topics:
brand,
social media
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mashable:
Last month, we wrote about Coca-Cola’s Expedition 206 campaign, in which the company uses social media to pick three individuals to travel the world in 2010, who in turn visit all 206 markets where Coca-Cola has a presence. Along the way, the “Happiness Ambassadors” will take photos, make videos, send out updates on Twitter (Read More)
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The Forrester Blog For Technology Product Management & Marketing Professionals:
April Dunford, who writes the blog Rocket Watcher, explains the product marketing challenges in the tech industry, and the special problems facing startups. We also talk about how PMs can embrace social media without a huge hit to their schedule. Plus, a juicy tidbit from the upcoming research document on requirements. (Read More)
Topics:
product marketing,
social media
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paidContent.org:
NBC Universal’s latest attempt to refine its social media strategy includes an everything-but-the-kitchen sink app called the NBC Communicator (pictured, left). The tool is designed to attract users and advertisers to full-length episodes directly on NBC.com, as opposed to vid (Read More)
Topics:
social media,
Strategy
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Clips
Mashable!:
It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section.Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership.Ma (Read More)
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Mashable!:
How strong is the Zune brand? Outside of the US the Zune HD player simply isn’t available, which makes the Zune a very tiny blip on the radar. Xbox, on the other hand, is pretty big. So for most customers outside of the US, the fact that Xbox 360 is getting instant on-demand movie streaming – the service is now rebranded as (Read More)
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Mashable!:
Steve Cunningham is the CEO of Polar Unlimited, a digital marketing agency. To win a signed and personalized copy of each of the books mentioned here, visit Read It For Me.So you want to get up to speed fast on the latest social media thinking. Maybe give your colleague, boss or friend a dose of new social strategies. But (Read More)
Topics:
social media,
brand
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Mashable!:
Jessica Faye Carter is an award-winning author and columnist. Her company, Nette Media develops social media technologies for women and multicultural communities, and she blogs at Technicultr.The expression of community has changed considerably since the emergence of social media technologies, but its basic foundation — the (Read More)
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