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Web Strategy
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Shoemoney:
I know Shoe’s a fan of the HBO show Entourage, and I watch it as well. It’s an enjoyable show that provides a solid half hour of entertainment. I thought I’d explore parallels between SEO and the television show and present 7 reasons why Entourage is like SEO.It’s underrated. Entourage has been on for six seasons and is sti (Read More)
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Web Strategy Workshop:
Today Chris Brogan put out a post called “5 Things Small Businesses Owners Should Do Today Online” which is an excellent overview on creating a basic social media strategy for a company. The jist – start a blog, listen to twitter, get involved in social networks. This post should have been titled “5 Things Small Businesses (Read More)
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Clips
Web Strategy Workshop:
What Does the Google Website Optimizer Plugin Do?The Google Website Optimizer Plugin integrates the Google Website Optimizer into WordPress blog posts and pages. It allows WordPress bloggers to insert the tracking codes required to run headline and copy tests to determine which blog copy/content drives the best conversions. (Read More)
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Shoemoney:
Recently I was talking to a friend who was asking me for tips on how he could get more readers to his blog. He writes really great content, spends hours proof reading each post and yet cant seem to gain any traction in readership.I’m gonna be straight up with you. I never meant to have a blog that made money and I wrote e (Read More)
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Web Strategy Workshop:
In our second episode of the Web Strategy Workshop podcast we want to show you how to connect Facebook to Twitter on your Facebook Pages.Show LinksFacebook Announcement – Publishing to Twitter from Facebook PagesLink to get started publishing to Twitter from Facebook PagesJoin th Web Strategy Workshop Facebook PageFollow Us (Read More)
Topics:
Web Strategy
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Clips
Shoemoney:
Every day, another ad network launches. What’s the deal? Google “ad network” and you’ll see 137 million results and see thousands of companies. AdKnowledge, AdBrite, Adfish, Adsdaq, GetAds, E-ads. This evening I was driving down the road and saw a sign for “Be Ad“, before I realized it was just a bead store. Too many ad (Read More)
Topics:
google,
Internet Marketing
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Clips
Shoemoney:
4 years ago I wrote a pithy post about a awesome keyword tool I discovered called SEO Elite. The software was written by Brad Callen and was a huge game changer for me in the world of SEO. Brad then jumped into the pay per click space and dropped Keyword Elite a few years back and sold tons of copies of that as well .Now (Read More)
Topics:
Internet Marketing,
SEO
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Clips
Web Strategy Workshop:
In this episode we discuss how you can join the community and find the best content on web strategy topics.LinksWeb Strategy Forum – a web strategy forum for discussions on posts, podcasts, and anything elseWeb Strategy Digest – a digest of links from around the web that are important in developing a web strategyWeb Strateg (Read More)
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Clips
Web Strategy Workshop:
What affect will Google Caffeine have on your website?Matt Cutts, from Google, explains…How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.Matt says, “If we push forward as fast as we c (Read More)
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Clips
Web Strategy Workshop:
Are you often wondering if you should sell that new product? Or if you should lower your prices? Or if you should reduce your inventory?Wouldn’t it be nice if you didn’t have to make these decisions based on your “gut feeling”? If you let data decide you will be much better off. The data is there – and it’s free. You just n (Read More)
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Clips
Web Strategy Workshop:
When creating a data driven business it’s important to segment the data you analyze to study behavior rather than meaningless aggregate statistics like visitors and page views. Join the forum discussion on this post - (1) PostsRelated posts:AnalyticsWhat is Web Strategy?New SEO reports for Google Analytics – Yoast – Tweakin (Read More)
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Web Strategy Workshop:
I once tweeted “If you are selling on the web and not using Google Website Optimizer than you are missing out”. I still firmly believe this because it allows you to test and hone not only your landing pages – but your advertisements as well. The first thing we tell our web strategy clients is to pick one of five web strateg (Read More)
Topics:
google,
Internet Marketing
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Clips
Web Strategy Workshop:
Matt Cutts discusses using Google Webmaster Tools to optimize your websiite.
Join the forum discussion on this post - (1) Posts
Related posts:6 Tools Every Google Analytics User Should HaveGoogle Caffeine – What Does It Mean For You?5 Essential Web Strategy Tools. (Read More)
Topics:
google,
Web Strategy
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Clips
Web Strategy Workshop:
In cased you missed it – Google is prepping it’s new search engine “Caffeine”…“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accur (Read More)
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Clips
Web Strategy Workshop:
Google Analytics For BeginnersGetting started with Google Analytics? Or have you had it installed for awhile and are looking to learn what some of things inside actually mean? Here’s a good starter video for you that walks you through what to look at, what’s important, and what the different reports mean.Want to dig deeper (Read More)
Topics:
google,
Web Strategy
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