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Welcome to the Web Analytics News Network
This News Network is designed to help people track and share news about Web Analytics.


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iPerceptions deep dive in behavioral and attitudinal data
2 days ago

blog.immeria.net: As you might know, I'm now on the iPerceptions' Advisory Council. In this role, I had the opportunity to get an insider sneak peak at the new A&B Interactive Dashboard. Real life example: airline flight bookingWhile Google Analytics provides valuable information such as source of traffic, campaign performance, visits, page (Read More)
Topics: Web Analytics, real time, Traffic
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gaAddons open source project: enhancing Google Analytics
2 days ago

blog.immeria.net: A while back I developed a script for Google Analytics and posted "Google Analytics: script to track outbound links and downloads". Those two features are not available out of the box with Google Analytics and lots of people using GA do not have the expertise nor the time to develop such automation.gaAddons ideaThe general (Read More)
Topics: Web Analytics
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Behavioral targeting: creating a unique experience for each visitor... (Search Engine Land via TechNews AM)
3 days ago

Submitted by Mogston from blog: Behavioral targeting (BT) has been the buzzword of the year for the last two years in the web analytics field. But is BT really all that important and valuable to the companies making use of it? The answer is usually yes. And does it take a team of PhDs to implement BT for a website? [...] .... (Read More)
Topics: Web Analytics
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Measuring Engagement of the Social Web: ‘07-’09
5 days ago

Submitted by Magitam from Google Reader: It is no surprise to any publisher that many of the conversations about their content and within their audience are occurring off their properties. Increasingly, social hubs such as Facebook, Twitter, and Digg are found in the top 3 traffic drivers, and their influence is only likely to increase over time. At PostRank, we’v (Read More)
Topics: Web Analytics, Traffic
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Brightcove 4 Adds Support For The iPhone, Facebook, Live Video, And More
5 days ago

TechCrunch: It’s been about a year since Brightcove released the last upgrade to its professional online video platform with Brightcove 3. On Monday, it’s going to release Brightcove 4, and it’s a massive upgrade. Brightcove 4 now supports a native video player on the iPhone, in Facebook, and live video streaming on the Web. It’s go (Read More)
Topics: Web Analytics
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Q&A with Andrea Wood, Visionary Strategic Analyst
6 days ago

blog.immeria.net: Andrea Wood moved from New York to Montréal a couple of years ago where she joined Canoe.ca as Senior Advisor, Research & Sales Optimization. I rarely do Q&A and profile highlights on this blog, but I'm making an exception for Andrea: her career path  demonstrates the role of analytics in one's job and how she grown from te (Read More)
Topics: Web Analytics, Traffic
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Effective Marketing with Twitter Trending Topics
Nov 12, 2009

Submitted by Motown Terri from blog: Author : Arthur CooperTwitter has proven to be a very successful micro-blogging site that has revolutionized real time communication on the web Those of us who work in the internet marketing industry took notice and quickly realized that a Google PageRank 9 site can be an asset and it can augment internet marketing efforts (Read More)
Topics: real time, Traffic, Web Analytics
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Web Analytics Association Survey: Industry Outlook 2010
Nov 11, 2009

blog.immeria.net: The Research Committee of the Web Analytics Association is conducting its annual survey on the outlookfor the Web Analytics Industry. The survey is open to all industry participantsand covers expected spending, priorities, and industry challenges.By participating in the survey, you'll automatically receive an invitation tot (Read More)
Topics: Web Analytics
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Keyword Research + Analytics Together in WordStream
Nov 11, 2009

Web Analytics World: Advanced keyword research platform: WordStream, recently added 2 new features to its service offering: Google Analytics API integration and multi-source keyword .WordStream is the first keyword tool provider to integrate their software with Google Analytics, layering on tools to help search marketers take action on top of t (Read More)
Topics: Web Analytics, Traffic
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Google now offering FREE branded YouTube channels for government orgs
Nov 09, 2009

Submitted by Breebop from Google Reader: A few of my contacts at Google (i.e. owners of YouTube) have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course).What’s the difference between a branded and non-branded channel? Here a (Read More)
Topics: Web Analytics, Traffic
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IBM’s Steve Mills on RealTime
Nov 07, 2009

TechCrunch: As we prepare for our next RealTime CrunchUp on November 20th in San Francisco, we're seeing if anything an acceleration of the phenomenon known as RealTime. Startups, cloud platform vendors, the open standards community, and virtually every software and hardware category are being refreshed and reinvented in the new model. (Read More)
Topics: Web Analytics
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Job: Product Manager at iPerceptions (Montreal)
Nov 06, 2009

blog.immeria.net: As you might know, I recently sold the WASP technology to iPerceptions, and I'm now a member of their Advisory Council. I'm happy to relay the information about a job opening that will certainly be very interesting: Product Manager. iPerceptions is in the business of "Voice of the Customer" with the famous free 4Q survey an (Read More)
Topics: Web Analytics
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Macro vs. Micro Conversions and Other Answers from Nick & Avinash
Nov 06, 2009

Web Analytics World: Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.In this episode they discuss:Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion) Ways to report total number of keywords over time Benefits to tracking transactions as conversion goals Tracking unique visito (Read More)
Topics: Web Analytics
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Google Analytics For Web Traffic Analysis
Nov 05, 2009

Submitted by Genwright from blog: Do you know who is visiting your website? Do you know what you visitors are interested in?. (Read More)
Topics: Traffic, Web Analytics
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SwingVine Adds Real-Time Functionality To Trend Discovery Platform
Nov 04, 2009

TechCrunch: SwingVine, a site that lets you see what content is trending on the web, is adding real-time functionality. SwingVine aggregates data and news from across the web, analyzes the volume of online buzz and the reputation of various sources, evaluates user interactions on the site itself, and other information to surface the t (Read More)
Topics: Web Analytics
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