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WAA Webinar - 5 Do’s and Don’ts for Behavioral Segmentation, Targeting, & Interactive Marketing

2 days ago

Web Analysis, Behavioral Targeting and Advertising: I invite you to a Web Analytics Association's webinar on Behavioral Segmentation, Targeting and Interactive Marketing that I am doing on December 4th.I will be joined by two very intelligent and highly respected personalities in web analytics and interactive marketing space, Gary Angel of Sephonic and Akin Arikan of Unica.G (Read More)

Topics: Web Analytics

Rogers.com Toronto Looking for Web Data Analyst

7 days ago

Web Analytics World: Reporting to the Senior Manager, Web Analytics the Web Data Analyst is responsible for the day-to-day data gathering, reporting and analysis of customer traffic and transactions on Rogers.com and helps direct and manage a variety of web analytics and database resources and projects.Following a standard reporting schedule, t (Read More)

Topics: Web Analytics

Alaska Air Web Analyst Job Openings

Nov 25, 2008

Web Analytics World: Alaskaair.com Web Analyst Job DescriptionAlaska Airlines is looking for two web analysts to help our alaskaair.com Web Analytics initiative take flight. This is a fun and dynamic team that supports alaskaair.com, a five time winner of the Best Airline Web Site industry Freddie Award. With alaskaair.com providing over $1bill (Read More)

Topics: Web Analytics

Web Analytics: One Month at a Time in 2009

Nov 25, 2008

Web Analytics Demystified: As we look towards 2009 there are clearly some great challenges and great opportunities facing everyone who has more than a passing interest in web analytics. But regardless of the economic situation, we all need to stay focused on making the most of the people, process, and technology we have in place today, continuing to (Read More)

Topics: Web Analytics

Facebook lost my Email Notification settings

Nov 25, 2008

Web Analysis, Behavioral Targeting and Advertising: I got an email this morning from Facebook that they have lost my email notification settings. I did not believe that email, I thought it was a phishing email. I checked the url in the email and it seemed valid but for some reason I still could not believe it. “How can Facebook lose my email notifications? Not possible” I th (Read More)

Topics: Web Analytics

Search & Information Access Report - CMS Watch

Nov 25, 2008

Web Analytics World: Enterprise search technology is no longer such a secret, according to new research from CMS Watch, an independent analyst firm that evaluates content technologies. The componentized nature of modern search offerings, combined with the availability of improved administrative tools and APIs, has had the effect of demystifying (Read More)

Topics: Web Analytics

Motrin Ad Controversy - Who Gained from it?

Nov 24, 2008

Web Analysis, Behavioral Targeting and Advertising: Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was (Read More)

Topics: Web Analytics

Omniture Releases Mobile Application for SiteCatalyst

Nov 24, 2008

Web Analytics World: Omniture, Inc. (NASDAQ: OMTR), today announced the availability of a new mobile application for Omniture SiteCatalyst designed to work on mobile devices running Google Android. Omniture SiteCatalyst for Google Android is the first online business analytics application for tracking web, mobile and video analytics now availab (Read More)

Topics: Web Analytics