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Welcome to the The Social Media Monitoring News Network News Network
This News Network is designed to help people track and share news about The Social Media Monitoring News Network.


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6
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What Social Media Monitoring Won’t Get You
6 days ago

Social Media Explorer: Companies, brands and their respective marketing and public relations managers are clamoring to know what people are saying about them on the web. I would offer that social media monitoring has been the single-largest technology-based industry boom in the last 10 years, though search engine optimization firms might win that (Read More)
Topics: social media monitoring
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Ofsted not tuned in to children's services
Oct 28, 2009

guardian.co.uk Politics: These are critical times for Ofsted, the children's services inspectorate. Inspectors are, for good reasons, never entirely popular with the people they inspect, but when private irritation turns into public displays of contempt it's time to worry. This is now happening, and Ofsted is in serious danger of losing the trust a (Read More)
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HOW TO: Measure Social Media ROI
Oct 27, 2009

Mashable!: Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.Compani (Read More)
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Karthika Muthukumaraswamy: Let's Be Intelligent About Social Media Intelligence
Oct 27, 2009

Huffington Post: Last week, Wired reported that In-Q-Tel, the CIA's technology arm, is investing in Visible Technologies, the social-media monitoring company, which tracks over half a million Web sites everyday. Many of the sites that the company surveys include blogs, online forums and open social networks, which can render public opinion (Read More)
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ReadWriteWeb Events Guide, 24 October 2009
Oct 25, 2009

readwriteweb: Check out the events on tap in this week's events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a (Read More)
Topics: social media monitoring
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3
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Monitoring Your Industry With Social Media [Video]
Oct 23, 2009

Mashable!: I’ll admit it: my normal workday only helps perpetuate a number of typical blogger stereotypes. So, when I was asked to film a series of videos sponsored by UPS that involved me getting dressed up (ok, business casual), shaving, and being in front of a camera all day, it certainly sounded like a big break from the norm.Afte (Read More)
Topics: social media monitoring
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Visible Technologies Gets Funding To Help The CIA Monitor Social Media
Oct 20, 2009

paidContent.org: As if posting a stream of status updates to hundreds of strangers on Twitter doesn’t have enough “big brother” potential ... Visible Technologies, the WPP-backed social media monitoring firm, has picked up an undisclosed amount of funding from In-Q-Tel, the strategic investment arm of the U.S. government. In-Q-Tel serves th (Read More)
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CIA branch invests in tech firm that monitors blogs, Twitter, social media.
Oct 19, 2009

Boing Boing: Huh, turns out the tinfoil-beanie crowd was right all along: the CIA *does* want to read your blog posts, follow your Twitter updates, and muck around in your Amazon book review history. Snip from Wired Danger Room exclusive:In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into (Read More)
Topics: social media monitoring
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Exclusive: U.S. Spies Buy Stake in Twitter, Blog-Monitoring Firm
Oct 19, 2009

Danger Room: America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon.In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. It’s part (Read More)
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Social networking profiles double
Oct 15, 2009

The Guardian: Facebook is the most viewed site in Britain, according to Ofcom researchThe online social networking boom shows no signs of abating, with almost twice as many British internet users having an online profile than two years ago, helping to make Facebook the most viewed website in the UK, according to new research.As more peop (Read More)
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2
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Social Media Monitoring Service Scout Labs Raises $4 Million
Oct 14, 2009

paidContent.org: Scout Labs, which provides a web-based platform which companies use to monitor online chatter about their products, has raised $4 million in a round of funding, according to an SEC filing. The startup said earlier this month that it had raised a round but did not say how much money it involved. Cash comes from new investors (Read More)
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4
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The Top 3 Brands by Social Media Presence: Google, Apple and Microsoft
Oct 13, 2009

ReadWriteWeb: Interbrand recently released its 2009 list of the best 100 global brands. Social media monitoring and analytics firm Sysomos took a closer look at this data today. While Interbrand bases its list on criteria such as financial data, international scope and economic value added, Sysomos decided to re-evaluate the top 20 brand (Read More)
Topics: social media monitoring
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6
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18 Essential Tools for Every Word-of-Mouth Marketer
Oct 13, 2009

Mashable!: Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group. Find him via @springcreekgrp on Twitter.By now, most consumer marketers know they could be using Facebook, Twitter, blogs, and other social media platforms to boost brand recognition, engage customers, and drive sales. But ge (Read More)
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6
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Top 100 Real-Time Web Companies
Oct 13, 2009

ReadWriteWeb: As part of the lead-up to our inaugural event this Thursday 15th October, The ReadWrite Real-Time Web Summit, we're pleased to announce our list of the top 100 Real-Time Web companies. A couple of weeks ago we posted our top 50. Thanks to the comments on that post and messages we received in the days after, we discovered 50 (Read More)
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Pepsi and AMP: We Apologize If Our App Was In Bad Taste
Oct 12, 2009

Mashable!: There’s been a huge reaction to our post earlier today about AMP’s new iPhone app – “before you score” – that aims to help guys land women. The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we’ve all become to adulation of AMP for humorously portraying modern chiv (Read More)
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