Social Media Explorer:
Companies, brands and their respective marketing and public relations managers are clamoring to know what people are saying about them on the web. I would offer that social media monitoring has been the single-largest technology-based industry boom in the last 10 years, though search engine optimization firms might win that (Read More)
guardian.co.uk Politics:
These are critical times for Ofsted, the children's services inspectorate. Inspectors are, for good reasons, never entirely popular with the people they inspect, but when private irritation turns into public displays of contempt it's time to worry. This is now happening, and Ofsted is in serious danger of losing the trust a (Read More)
Mashable!:
Last month, we reported on a survey that found that 84% of social media programs don’t measure return on investment (ROI). The comments in that post indicated that a lot of individuals and businesses want to be able to measure the ROI of their social media strategies and campaigns, but they don’t know where to start.Compani (Read More)
Huffington Post:
Last week, Wired reported that In-Q-Tel, the CIA's technology arm, is investing in Visible Technologies, the social-media monitoring company, which tracks over half a million Web sites everyday. Many of the sites that the company surveys include blogs, online forums and open social networks, which can render public opinion (Read More)
readwriteweb:
Check out the events on tap in this week's events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a (Read More)
Mashable!:
I’ll admit it: my normal workday only helps perpetuate a number of typical blogger stereotypes. So, when I was asked to film a series of videos sponsored by UPS that involved me getting dressed up (ok, business casual), shaving, and being in front of a camera all day, it certainly sounded like a big break from the norm.Afte (Read More)
paidContent.org:
As if posting a stream of status updates to hundreds of strangers on Twitter doesn’t have enough “big brother” potential ... Visible Technologies, the WPP-backed social media monitoring firm, has picked up an undisclosed amount of funding from In-Q-Tel, the strategic investment arm of the U.S. government. In-Q-Tel serves th (Read More)
Boing Boing:
Huh, turns out the tinfoil-beanie crowd was right all along: the CIA *does* want to read your blog posts, follow your Twitter updates, and muck around in your Amazon book review history. Snip from Wired Danger Room exclusive:In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into (Read More)
Danger Room:
America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon.In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. It’s part (Read More)
The Guardian:
Facebook is the most viewed site in Britain, according to Ofcom researchThe online social networking boom shows no signs of abating, with almost twice as many British internet users having an online profile than two years ago, helping to make Facebook the most viewed website in the UK, according to new research.As more peop (Read More)
paidContent.org:
Scout Labs, which provides a web-based platform which companies use to monitor online chatter about their products, has raised $4 million in a round of funding, according to an SEC filing. The startup said earlier this month that it had raised a round but did not say how much money it involved. Cash comes from new investors (Read More)
ReadWriteWeb:
Interbrand recently released its 2009 list of the best 100 global brands. Social media monitoring and analytics firm Sysomos took a closer look at this data today. While Interbrand bases its list on criteria such as financial data, international scope and economic value added, Sysomos decided to re-evaluate the top 20 brand (Read More)
Mashable!:
Clay McDaniel is the principal and co-founder of social media marketing agency, Spring Creek Group. Find him via @springcreekgrp on Twitter.By now, most consumer marketers know they could be using Facebook, Twitter, blogs, and other social media platforms to boost brand recognition, engage customers, and drive sales. But ge (Read More)
ReadWriteWeb:
As part of the lead-up to our inaugural event this Thursday 15th October, The ReadWrite Real-Time Web Summit, we're pleased to announce our list of the top 100 Real-Time Web companies. A couple of weeks ago we posted our top 50. Thanks to the comments on that post and messages we received in the days after, we discovered 50 (Read More)
Mashable!:
There’s been a huge reaction to our post earlier today about AMP’s new iPhone app – “before you score” – that aims to help guys land women. The responses have ranged from threats of boycotting Pepsi to comments about what politically correct sissies we’ve all become to adulation of AMP for humorously portraying modern chiv (Read More)