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Search Engine Land:
One of the many challenges of search marketing is getting answers from the search engines. On December 1, we thought we’d help out.At Search Marketing Now, we’re going to give SEL readers the opportunity to ask questions, live, of representatives from Google, Yahoo!, and Microsoft. This SMN webcast, “Ask the Search Engines: (Read More)
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1 day ago
All Things Digital:
Greg Nelson (pictured here), who has had the thankless job of running MSN for Microsoft, has left that job and been given the even more thankless task of running the integration of the complex search and online advertising partnership struck by the software giant and Yahoo.Microsoft (MSFT) sent out an internal email to staf (Read More)
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paidContent.org:
Catherine Balsam-Schwaber has left her post as a senior marketing exec at MTV Networks (NYSE: VIA) to take on a similar role at NBC Universal’s iVillage. This is the second high-profile departure at MTVN since Nada Stirratt exited as EVP for Digital Advertising last month to j (Read More)
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The Guardian:
Finance director Anne Bulford to hold reins at Channel 4 until new chief executive appointed by Lord BurnsAndy Duncan, the Channel 4 chief executive, quietly slipped out of the broadcaster for the final time on Tuesday, five years and five months since joining from the BBC in July 2004.Duncan has handed over his responsibil (Read More)
Topics:
advertising,
Search
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Clips
The Guardian:
Chairman Archie Norman to take leading role in ITV chief executive search before joining in JanuaryArchie Norman will get to work on finding a new chief executive at ITV almost immediately, even though he only officially joins the broadcaster in January.Norman, who is replacing Michael Grade as non-executive chairman, said (Read More)
Topics:
Search,
advertising
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Clips
All Things Digital:
Earlier today, BoomTown reported that Yahoo (YHOO) was poised to name a few new top execs at its Silicon Valley HQ.But, the company has also hired a new director of public affairs in the nation’s capital.After I queried the company, Yahoo confirmed that it has tapped Amber Allman, a vice president at 463 Communications, for (Read More)
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TechCrunch:
Online advertising company Adknowledge has obtained the advertising business of SocialMedia.com, a social medi advertising platform. The terms of the agreement have not been disclosed.Adknowledge says that the move will “strengthen” the company’s position as a monetization platform for publishers of social apps and social g (Read More)
Topics:
advertising,
Online Advertising
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Search Engine Land:
Ten years ago today, I had the privilege of organizing the first ever search marketing conference. On this anniversary, a look back at how things were then and have they’ve changed in a decade.
In 1999, search marketing itself was about five years old. People had been doing search engine optimization to [...]
....
. (Read More)
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TechCrunch:
Location-based marketing platform Placecast has raised $5 million in funding from Quatrex Capital, Onset Ventures and Voyager Capital.Placecast’s platform uses proprietary algorithms that weave together location information and other data from audiences across the web, mobile, and email. Placecast then analyzes inventory, s (Read More)
Topics:
advertising,
Marketing
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Clips
Search Engine Land:
As in an-house SEO specialist, you may well find yourself solely responsible for your company’s search engine marketing. It is not uncommon for an organization to limit their human investment in SEO to a single individual, particularly for new web ventures or where existing search marketing efforts are just being brought in (Read More)
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Clips
3 days ago
All Things Digital:
Yahoo and Microsoft are poised to finally sign the definitive agreement that will govern the complex and far-reaching search and online advertising partnership that they struck in late July, said sources close to the situation.If all goes well, the various Microsoft and Yahoo execs–who have been ferreted away over the last (Read More)
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The Guardian:
ASA ruling comes days after trade body for British plastic surgeons called for clampdown on marketingListen to the My Breast adThe advertising regulator has banned an ad campaign by cosmetic surgery firm My Breast, days after a leading doctor called for a crackdown on marketing practices in the sector.My Breast, owned by a (Read More)
Topics:
advertising,
Marketing
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Clips
The Guardian:
Former Tory MP and Asda chief executive to replace Michael Grade at broadcasterFormer Conservative MP and Asda chief executive Archie Norman has been named chairman of ITV following a lengthy search for a successor to Michael Grade.Norman, who cemented his reputation by transforming ASDA in the 1990s, said that the ITV job (Read More)
Topics:
advertising,
Search
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paidContent.org:
Yahoo (NSDQ: YHOO) will shut down its four-year-old Yahoo Go service at the beginning of next year, so that it focus on building services in the browser and applications for high-end smartphones, like the iPhone and Android. Yahoo Go was a downloadable application that provide (Read More)
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Clips
The Guardian:
Haymarket Publishing to shut weekly title - with 18 editorial jobs to go - in restructure of marketing and ad titlesLord Heseltine's Haymarket Publishing is to close Media Week after almost 25 years as part of a restructure of its marketing and advertising trade titles, including Campaign and Marketing, that will see the lo (Read More)
Topics:
advertising,
Marketing
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Dec 23, 2008
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