Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Continuing in our series which takes a closer look at each step in creating a Blue Ocean Strategy Canvas, our focus advances to the fourth and final step — Visual Communication. Once featured, each step is made accessible through the Blue Ocean Strategy Basics archive of our site. For the fourth step, we turn to pages 93 (Read More)
Outside Innovation:
Dustin Curtis is a UI designer. He was fed up with how hard it was to book travel on American Airlines' AA.com Web site. So last May, instead of complaining, he sent them a better UI design. That led to an interesting interaction with a member of the team involved in the design of the AA.com Web site. Dustin refers to his (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Continuing in our series which takes a closer look at the application steps for visualizing strategy, our focus advances to the third step — Visual Strategy Fair. Once featured, each step is made accessible through the Blue Ocean Strategy Basics archive. For the third step, we turn to page 90 of the book Blue Ocean Strateg (Read More)
Outside Innovation:
I've always admired Phil Gibson's work and have often pointed to many of his accomplishments as best practices. This week, he did it again! On November 9, 2009, he unveiled the most sophisticated, yet simple to use Web dashboard that I have ever seen to help customers make buying decisions. By turning a virtual knob to opti (Read More)
Outside Innovation:
I've always admired Phil Gibson's work and have often pointed to many of his accomplishments as best practices. This week, he did it again! On November 9, 2009, he unveiled the most sophisticated, yet simple to use Web dashboard that I have ever seen to help customers make buying decisions. By turning a virtual knob to opt (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
In the September issue of Fast Company, Editor Robert Safian posed challenging questions about the state of higher education, and the best model for the future. Gabor’s proposed solution — printed in the November issue of Fast Company — would see universities using a portion of their endownment income to do away with tuit (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Continuing in our series which takes a closer look at each step in creating a Blue Ocean Strategy Canvas, our focus advances to the second step — Visual Exploration. Once featured, each step is made accessible through the Blue Ocean Strategy Basics archive . For the second step, we turn to pages 88 — 89 of the book Blue O (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Continuing with weekly insights on Blue Ocean Strategy fundamentals, we advance to the Strategy Canvas. This visual process has four steps. Today we focus on the first step — Visual Awakening, which, along with each step to follow, will be made accessible through the Blue Ocean Strategy Basics archive. For the first ste (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
In the September issue of Fast Company, Editor Robert Safian posed challenging questions about the state of higher education, and the best model for the future. With the average annual cost of attending a private four-year college rising nearly 4% to US$ 32,307 this school year — the biggest increase since 2001 — academia (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
In the September issue of Fast Company, Editor Robert Safian posed challenging questions about the state of higher education, and the best model for the future. With the average annual cost of attending a private four-year college rising nearly 4% to US$ 32,307 this school year — the biggest increase since 2001 — academia (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Back at the beginning of the economic downturn, we wrote about Blue Ocean Strategy being an important tool for leaders as it looks for cost reduction AND new sources of value for buyers. The assertion was echoed by Bruce Nussbaum, Innovation Editor at BusinessWeek, and Sami Mahroum, a Research Director of Britain's Nation (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Continuing in our series which takes a closer look at each of the paths in Blue Ocean Strategy’s Six Paths Framework, our focus advances to the sixth and final path — looking across time. This path, along with each previously highlighted path, is made accessible through the Blue Ocean Strategy Basics archive. For our hig (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
One of the most exciting spheres of application for Blue Ocean Strategy is the realm of Social Capitalism. This explosive market space is at the intersection of successful business and lasting social impact. Traditionally these two spheres were considered separate, but the two can be pursued simultaneously via Blue Ocean St (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
This week we advance to the fifth path in the Blue Ocean Six Paths Framwork, which involves looking across functional or emotional appeal to buyers. As each path is highlighted, it becomes available in our Blue Ocean Strategy Basics archive. For the fifth path, we turn to pages 69 - 70 of the book Blue Ocean Strategy (co- (Read More)
Blue Ocean Strategy | Gabor George Burt on Creating Blue Ocean Strategy:
Blue Ocean Strategy is all about challenging conventional wisdom – questioning taken-for-granted assumptions, and overstepping industry boundaries. It’s a frame of mind of continuously questioning and searching for a different angle and fresh perspective. You can draw inspiration from everyday life, and train your mind to h (Read More)