Submitted by J Deragon:
This is a skill that does pay the bills. I have created a free report that covers a specific strategy that is unlike anything you have ever seen. It is mind bending but in a good way. It will end the confusion and give you a specific action plan.
Read the free report now (25 page PDF): The Social Marketing Blueprint Formula. (Read More)
Submitted by J Deragon:
How can we produce awareness that will produce a positive return on investment for time and/or money spent in social media?
In other words … How can we produce a positive cash flow by utilizing the seemingly limitless prospect base that is having millions of conversations about millions of things every day?. (Read More)
Submitted by J Deragon:
Barack Obama has changed political elections forever. Just as Kennedy used televised debates to his advantage in 1960, Obama has used the social web. It’s partly a function of his brand and overwhelming appeal with younger voters, but it’s also a clear sign of the times. This article in The Economist breaks down his strateg (Read More)
Submitted by J Deragon:
What businesses are finding out, however, is that social media success is, first, not that simple and second, they’re not sure “what” social media success looks like. At least not consistently enough to say there’s one secret formula. Reality is, there isn’t “one” secret formula. Rather.. (Read More)
SMC:posts:
By Dennis D. McDonaldAuthor’s note: I wrote this in October 2007 but forgot to publish it till today. Is it still relevant? You be the judge!
In Marketing middleware socially Paul Gillin discussed ... (Read More)
Submitted by J Deragon:
Lately I’ve been thinking a lot about social media as an industry. Or as a field. It’s very new. We’re still finding ourselves. We’re trying to figure out exactly what it is. What the parameters are. Who should lead it within an organization. For that matter, we’re still struggling for a specific definition as to what socia (Read More)
Submitted by J Deragon:
NO! Not if we’re doing the wrong things. Old ways of doing things sometimes get in the way of innovation, creativity and breakthrough advances. Ever heard: “We don’t do things that way here“. We’re sure that you heard it numerous times in your professional career and walked away wonder “Boy, are they narrow minded but Oh we (Read More)
Social Media Marketing:
I've been a fan of Mad Men since the series premiered. The production values are amazing and the story lines are gripping, with some very complex characters. And I wrote about the unique advertising model that the show used, essentially making the ads relevant on a show about advertising in this day and age when we can skip (Read More)
Submitted by J Deragon:
“When we launch, we’ll have the largest single professional network online in the UK. The community lends itself to a social media network.”. (Read More)
Submitted by J Deragon:
Social media (or social networking) has proven to be a powerful marketing engine for a variety of businesses, so why not independent schools?
According to Universal McCann’s “Media Mind” study, 50% of U.S. adults use social media, but what are doing?. (Read More)
Submitted by J Deragon:
Mzinga ( http://www.mzinga.com/pr/), the leader in business social media solutions for the workplace, marketplace, and extended enterprise, today announced that its Vice President of Social Media, Aaron Strout, will host the live Webcast "Taming the Monster Issues with Social Media Marketing: Control, Security, Integration, (Read More)
PR Squared:
I’ve got some more interesting posts percolating but for now thought these might be worth sharing with ya’ll. Two videos on Social Media Releases. Interestingly, both of these (terrific) videos were produced outside the U.S. Not sure what that means. Here’s one from CNW Group in Canada (and here’s (Read More)
Submitted by J Deragon:
An increasing number of retailers are turning to social media to target teens and young adults during the back to school shopping season according to JupiterResearch.Retailers are trying out a number of Web 2.0 tools for their back to school marketing campaigns, including using virtual worlds, social networks, social shoppi (Read More)
: Paper media no longer works. You can go online were the news and information is free. You can talk to anyone in the world free. People are spending more time networking on the Social Media pages. This is free advertising, if used wisely. You can talk to one person, but everyone is watching. But, watch, soon there will be restrictions on this too.
Social Media Explorer:
Table of contents for The Media & Social MediaThe Media & Social Media Series: The Cincinnati EnquirerBusinessWeek Readying Beta Launch Of Social Effort Readying for next month’s Blog World Expo presentation on traditional media members saving their audiences by using social media, I’ve been able to find out abo (Read More)
SMC:posts:
A new study published by the Society for New Communications Research has found that social media is rapidly becoming a core channel for companies to position their brands, products and services. In ad... (Read More)