Welcome to the Social Commerce News Network
This News Network is designed to help people track and share news about Social Commerce.
Social Commerce
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Customer Centric Commerce:
On Friday WebSphere Commerce v7 GAed and we've received some great press. Here are some of the articles below: InternetRetailer Coverage: IBM's WebSphere Commerce 7 supports mobile and social commerceWith the WebSphere Commerce 7 e-commerce platform IBM Corp. released yesterday, shoppers can use a synchronized shopping ca (Read More)
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Bazaarblog:
Our recent webinar with 1-800-Flowers and JC Whitney was all about results, featuring real success stories from our clients showing measurable ROI through their UGC efforts.Duke Marr, VP of Ecommerce and Product Management for 1-800-Flowers.com, shared examples of the company’s success with customer stories. As a brand sell (Read More)
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Social Commerce
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HighContrast:
A comment on my recent post about social commerce pointed to the Wikipedia article on social commerce, which was started in September of 2007, according to the history. Which is funny because I started the first Wikipedia page on social commerce in December of the previous year but, despite the help of multiple friends inte (Read More)
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Social Commerce
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TechWag:
While I am on the subject of measuring and metering social networking over on Toolbox, what I was thinking of was a simple approach that many people could take to monitor Twitter and Facebook in one fell swoop for occurrences of keywords, like your company name. Fortunately both TweetDeck and Seesmic can allow you to monito (Read More)
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Social networking,
Web 2.0
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HighContrast:
I got credit for a great post on social commerce I didn’t write.As for whether 2010 will be the year for social commerce, I’m not sure. I think 2009 really accelerated the social advertising trend. Some of my posts are here.Social commerce still has a ways to go. I named this as a key e-commerce 2.0 trend back in 2006 and d (Read More)
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Social Commerce,
e-commerce
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HighContrast:
Well, it seems that the Mike Arrington’s pointed critique of social marketing practices is getting even the very large players to move quickly.Today, we’re adding a fifth principle that clarifies a specific use case that we feel is particularly damaging to the user experience: promotions that include hidden renewals without (Read More)
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Bazaarblog:
This blog post is part of the Social Commerce Summit Quarterly series.According to analysts, the top question from CMOs who engage with social media is, “How do I measure results?” A recent study by Forrester found that less than half of interactive marketers measure the ROI of their social applications, and a recent study (Read More)
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Social Commerce
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Bazaarblog:
People are still buzzing about last week’s Bazaarvoice Social Commerce Summit in London; the event sold out quickly, with more than 250 attendees at Shakespeare’s Globe Theatre. This year brought a ton of new insights from existing Bazaarvoice clients and global thought leaders.Client speakers from Argos, QVC-UK, Epson Euro (Read More)
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Social Commerce
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Josh Chandler's Blog:
Disclosure: This is a non-paid feature. Both Kirsten and Scott have not directly influenced my decision to writing this piece.Business Strategy Workshop, co-founded by Kirsten Wright and Scott Bradley is an event which due to be held at Renaissance ClubSport, Aliso Viejo, California on November 11th 2009.I decided to conduc (Read More)
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Bazaarblog:
In previous blogs about storytelling as part of a social commerce strategy, we’ve outlined the various types of effective stories campaigns. Today we’ll look at some specific examples of each type of story campaign – brand association, brand, and product – by highlighting manufacturers’ success with stories.New Balance asso (Read More)
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Social Commerce
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Build Your Capital and Link to Your World:
This entry is part 3 of 3 in the series How Social Is Your MediaIn summary it is people, process, product and price in that order that create the experience which may drive repeat behavior which is not loyalty. Attracting new customers and keeping existing ones is a challenge for any organization.Customers represent commerc (Read More)
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Social Commerce
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Bazaarblog:
In previous blogs about storytelling as part of a social commerce strategy, we’ve outlined the various types of effective stories campaigns. Today we’ll look at some specific examples of retailer success with stories.CVS Caremark provides more prescriptions than any other pharmacy, and their campaigns revolve around unsung (Read More)
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Social Commerce
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Omniture: Industry Insights:
Next month, Omniture will be a platinum sponsor of Econsultancy’s Peer Summit in New York City on October 8th. (The event is invitation only, but free to qualified attendees, so don’t forget to request attendance if you’ll be in the area.)The event is designed to get senior marketers together at topic-specific roundtables t (Read More)
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e-commerce,
Social networking
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Submitted by Gioiacommunica
from blog:
Facebook sta mettendo a punto un bel sistema di micro pagamenti on line, già disponibile per le applicazioni, ma che presto sarà ufficialmente lanciato come servizio per l’e-commerce.Nel frattempo è possibile fare e-commerce attraverso Facebook? E certo che si!Il sistema di pagamento tramite Paypal è già integrabile all’int (Read More)
Topics:
e-commerce,
social shopping
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Bazaarblog:
Kicking off what’s being called the “biggest Shop.org Summit ever,” Bazaarvoice and PETCO led a discussion in social media today at the Online Retail Boot Camp.Bazaarvoice founder and CEO, Brett Hurt, and VP eCommerce for PETCO Animal Supplies Inc., John Lazarchic, shared best practices to leverage social throughout the org (Read More)
Topics:
Social Commerce
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