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India PR Blog:
We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives. Some ti (Read More)
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Micro Persuasion:
MarketingCharts uncovers some fresh data on how PR people feel about press releases. It's ugly."(only) 49% of today’s professional communicators say they think press releases are 'as useful as ever,' according to recent poll of corporate communicators conducted by Ragan Communications and PollStream."And on why we can't ki (Read More)
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Micro Persuasion:
Technorati is out with their annual report on the state of blogging. As usual it's packed with statistics. Notably this year it shows how some are taking a hub and spoke approach by promoting their blogs on other social networks. I was interviewed for the piece, which you can find here. We cover the value of the hub and sp (Read More)
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Micro Persuasion:
Three quick tips from Google on managing your personal reputation online. What's notable here is how integrated PR is in doing so... "If you can't get the content removed from the original site, you probably won't be able to completely remove it from Google's search results, either. Instead, you can try to reduce its visi (Read More)
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India PR Blog:
In the past it was always the cola war between Pepsi and Coke. I never understood who finally won the battle and whose sales or saliency went up in the consumers mind. The trend continued in the cola space for quite some time but I have not off late noticed that kind of campaigns being released. May be both of them realized (Read More)
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India PR Blog:
Different people and books have different definition as to what a logo or a brand identity means to a company. The role of a logo or a brand identity is to keep the brand alive in the consumers mind.So let’s understand when a company goes for a change in their identity:1. Launching a brand new corporate identity to change t (Read More)
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India PR Blog:
Like many other days, January 29 too this year passed many Advertising and Media professionals quietly. But, it has lot of significance to Indian Media and Advertising industry which many publications, media houses including many trade publications have ignored it. January 29 is ”Newspaper Day”.January 29 every year is obs (Read More)
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Micro Persuasion:
Today I finally got to play with the new search capabilities in Facebook (it is a phased roll-out). I found it fascinating that the very first question in the official FAQ positions the tool foremost as a news discovery engine. I think that with a few additions like geotagging, alerts and better content discovery tools (e. (Read More)
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India PR Blog:
I’ve often compared a PR career to living-on-the-edge – a calling best suited to people who can work really hard and smart; and bring to life ideas that lead to change.PR requires a special kind of person who thrives on action, on ‘doing’ everyday. PR is a series of short sprints that look quite like a marathon, in retrospe (Read More)
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Micro Persuasion:
Five years ago this month a group of us in the PR industry participated in an online event called Global PR Blog Week. It's hard to believe it's been five years. Bastien Beaucamp has a great rundown but I love this chart he created that provides a snapshot of where we stand as an industry. Permalink | Leave a comment » (Read More)
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India PR Blog:
Public Relations stepped right into the jaws of Advertising last week …and came away unscathed, actually enriched.The Cannes International Advertising Festival – yes, the festival is still called the ‘Advertising’ Festival – recognised the changing dynamics in the industry and introduced the all-new PR Lions this year.I was (Read More)
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Micro Persuasion:
via youtube.comThis morning I had breakfast with with Abbey Klaassen from AdAge (you can follow her on Twitter here). In this brief four-minute video interview she talks about the role of digital in the marketing mix, how Advertising Age is covering all things digital and how the PR community can best work with the editori (Read More)
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India PR Blog:
My colleague, Ashwani Singla has been reporting from Cannes ( and he plans to continue till the end of the festival) and he has put up an interesting post on how to produce winning PR campaigns on his blog. What he said that I like the most was that any campaign has to be built around a central idea, an idea that is simple (Read More)
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India PR Blog:
“Public communication skills are important for anyone who needs to share information with others. Or those who hope to persuade others about an issue”. Public Relations professionals are no exception to this. Many times we, Public Relations practitioners, pay little attention to the formal consideration of our communication (Read More)
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Micro Persuasion:
ABC News to interview John McCain on Twitter » VentureBeat Stephanopoulos will interview senator and former presidential candidate John McCain for This Week via Twitter (tags: journalism twitter television ABC politics microblogging pr) SXSW 2009 T (Read More)
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