The Future Buzz:
Everyone is buzzing about social media marketing. You can’t turn your head without hearing about it at a conference. Marketing and PR professionals are either engaged today or thinking about how to engage tomorrow. Everyone is suddenly claiming expert status (by the way: you don’t need a social media expert, you just ne (Read More)
Submitted by Davesaunders
from Google Reader:
Lack of time is the most frequently-mentioned reason for failing to write a book, create a blog, or write a brand-building series of articles. Employees, as well as entrepreneurs, blame “lack of time” as the biggest obstacle holding them back.Perceived lack of time is the most common reason for not writing a book, or engagi (Read More)
Submitted by Digiphile
from Google Reader:
The best session I attended this week at Pubcon was Competitive Intelligence: Know Thy Competitor Well. It had a great lineup of speakers and the place was packed full of attendees. In case you missed the panel and wanted to learn a bit more about how to monitor your competitors, I’ve got a recap handy for your reading (and (Read More)
Bazaarblog:
Our recent webinar with 1-800-Flowers and JC Whitney was all about results, featuring real success stories from our clients showing measurable ROI through their UGC efforts.Duke Marr, VP of Ecommerce and Product Management for 1-800-Flowers.com, shared examples of the company’s success with customer stories. As a brand sell (Read More)
Submitted by Competent
from Google Reader:
Social media is dramatically changing the way we communicate inside and outside the workplace, while blurring the distinctions between work, home and play. Employers need to take advantage of the opportunities... (Read More)
Submitted by Davesaunders
from Google Reader:
This is the fifth in a series of Personal Brand Audits to make sure you’re keeping your personal branding efforts fresh and effective. (See 1: LinkedIn Audit, 2: Facebook Audit, 3: Google Audit, and 4: Visibility Audit).Twitter is a powerful tool to connect with people who can advance your career, to engage your target mark (Read More)
paidContent.org:
Ken Sonenclar is a managing director at DeSilva + Phillips, LLC, a New York investment bank specializing in media.This brutal year in M&A is mercifully winding down. The global credit squeeze, deep recession, and shrinking valuations have kept deals in check. But with the econ (Read More)
Submitted by Morgan
from Google Reader:
The role of influence is changing and diversifying and with it, the rules and responsibilities of engagement are also reshaping. While PR, analyst, and investor relations were clear yesterday, the rise of new influencers, tastemakers and authoritative users and customers becomes both pervasive and uncertain. As such, new op (Read More)
ReadWriteWeb:
At yesterday's Blackberry Developer Conference, several companies announced major updates to their applications and services designed for Blackberry smartphones. From Blackberry maker Research in Motion (RIM) came new geolocation, advertising and push services in addition to other developer tools. Meanwhile, companies like (Read More)
Submitted by Davesaunders
from Google Reader:
We got a lot of phone calls and emails from last week’s article, so I guess it is now upon us to elaborate and make some clarifications. Last week I talked about how to be professional on your Facebook Account by not adding inappropriate pictures or content, but we have had a lot of questions asking us to follow up and here (Read More)
Lifehacker:
If you're particular about your username and want to have a unified personal usernam or company identity across all the social networks and services you'll be using, KnowEm make checking availability simple. Like previously reviewed NameChk KnowEm checks to see if usernams are available. While KnowEm is distinctly geared to (Read More)
ReadWriteWeb:
A growing debate in Enterprise 2.0 circles focuses on what value new technologies have for people who do back office functions. Questions persist about how Enterprise 2.0 technologies are built into the processes of every day work and what upside they really have.In that regard, it's interesting to note the partnership anno (Read More)
ReadWriteWeb:
Digital marketing company Razorfish has just launched its third annual FEED survey of 1,000 "connected consumers." The survey is focused on online consumer behavior. This year Facebook and Twitter feature prominently. 40% of respondents "friended" brands on Facebook, while 25% reported following brands on Twitter. What's mo (Read More)
In the Mind of Damond Nollan:
Are you a people collector or people connector? That is the question. Over the past few weeks, I have taken a serious look at how some people use social media. Since the release of Twitter lists, the emphasis on follower and friend numbers seems to be an issue.There are some that discourage large followings, while others se (Read More)
ReadWriteWeb:
Here is this week's events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review (Read More)