The Hand by Frank Wilson

Jun 05, 2009

Touch Usability: David Birnbaum of Immersion has posted a good review of Frank Wilson's 1999 book The Hand: How its use shapes the brain, language, and human culture, a book that's going on my to-read list... Excerpt:The Hand by Frank Wilson is a rare treat. It runs the gamut from anthropology (both the cultural and evolutionary varieties) (Read More)

Topics: Brain, usability

Candace Pert - Medical Miracles (1 of 2)

Apr 01, 2009

Submitted by Bensykes from YouTube: Dr. Candace Pert is an internationally recognized pharmacologist who has published over 250 scientific articles. Dr. Candace Pert received her Ph.D. in pharmacology from Johns Hopkins University School of Medicine, served as Chief of the Section on Brain Biochemistry of the Clinical Neuroscience Branch of the National Insti (Read More)

Topics: Brain, neuroscience

Neuromarketing: Deep Advertising Insights

Mar 31, 2009

Submitted by Bensykes from YouTube: : Dr. A.K. Pradeep explains how EEG brainwave analysis — measuring brain activity 2000 times a second — gives us deep insight into Ad Effectiveness and Engagement. Combined with traditional biometric measures such as eye-tracking and skin conductance, NeuroFocus research shows precisely how the consumer is resp (Read More)

Topics: neuromarketing, Brain, neuroscience

The Core of NeuroMarketing: Attention, Emotional Engagement and Memory Retention

Mar 31, 2009

Submitted by Bensykes from YouTube: Product/Ad effectiveness in the typical high-clutter environment relies on winning attention, engaging the emotions, and being remembered. How do you determine and leverage the best assets?. (Read More)

Topics: neuromarketing, neuroscience

The Executive Brain and Decision-Making

Mar 27, 2009

Submitted by Bensykes from YouTube: Dr. Earl K. Miller of MIT: The prefrontal cortex is the part of the brain that figures out the rules of the game. It absorbs and exudes culture. It tells the rest of the brain whats important, what decisions we should make to go after goals. (Read More)

Topics: Brain, neuromarketing, neuroscience

Dr Robert Knight - Cognitive Timeline

Mar 23, 2009

Submitted by Bensykes from YouTube: A brief history of neuroscience and the benefit of the EEG brainwave measurement methodology to various fields like neuroeconomics and cognitive psychology, and most recently to neuromarketing,. (Read More)

Topics: neuromarketing, neuroscience

The Science of Shopping

Mar 01, 2009

Submitted by Bensykes from YouTube: Discovery Canada entered the fast-growing world of neurological testing to learn how neuromarketing can help various industries understand why some products stay on the shelves, while others fly off them. (Read More)

Topics: neuromarketing

Dave Calhoun: The NeuroFocus Advantage

Feb 20, 2009

Submitted by Bensykes from YouTube: The clarity of the [neuromarketing] insights they provide to clients is worth its weight in gold to me and to the Nielsen Company. Thats the magic of NeuroFocus. (Read More)

Topics: neuromarketing

Previous

Next