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We just soft-launched two g...

Dec 23, 2008

Social Media Marketing - AdGabber: We just soft-launched two games on Facebook for MSN Games: Hexic and Chess. The Hexic game is already clocking in at almost 7,000 monthly users just via Facebook alerts and friends challenging each other's high scores--there have been no advertising or marketing campaigns as of yet. We also added a badge system to encourage (Read More)

Topics: facebook marketing

Facebook Campaign Quadruples NYT Fan Figures - MarketingVOX

Dec 01, 2008

Submitted by Sarahcrisman: Last week New York Times president Scott Heekin-Canedy released an eight-page memo praising the success of the newspaper's Facebook advertising campaign, which went live in the days following the Presidential election."The goals […] were to increase our number of Facebook fans; raise awareness of NYTimes.com as an interacti (Read More)

Topics: facebook marketing, facebook advertising

How smart does your phone need to be?

Nov 20, 2008

BBC: If you're a mobile phone user - and we in the UK have more than one phone each - prepare for a marketing blizzard over the coming weeks. Christmas has become a vital period for the mobile operators and retailers, and it's often a chance for them to give a bit of welly to something new.This year, among the new handsets jostl (Read More)

Topics: facebook marketing

Tech firms turn to social media to reach consumers | Markets | Markets News | Reuters

Nov 19, 2008

Submitted by Ghennipher: By Gabriel MadwaySAN FRANCISCO, Nov 18 (Reuters) - Recognizing the limits of traditional advertising, established technology companies are diving headlong into the sometimes chaotic landscape of social media to promote their products.Companies ranging from PC maker Dell Inc (DELL.O: Quote, Profile, Research, Stock Buzz) to (Read More)

Topics: Social Media Marketing, facebook marketing

Social Media Insider » President-Elect Obama, Don’t Let Your Social Media Channels Grow Cold

Nov 12, 2008

Submitted by Sarahcrisman: Now that the fairy dust has settled on last week's historic election, it's time to contemplate how president-elect Obama will translate the communications channels he honed during the campaign into ones that serve his presidency.I'm certainly not the first person to write about this, but as the alleged Social Media Insider, (Read More)

Topics: facebook marketing

Monetising a social network - with marketing vouchers?

Nov 03, 2008

TechCrunch: PerfSpot is a MySpace-line social network which has rarely merited much mention, other than by TechCrunch UK last year when it was ranked as one of the UK’s fastest-growing social networking sites, beating Facebook at the time. Now the site, which claims 24 million members, is launching a word-of-mouth marketing servi (Read More)

Topics: facebook marketing

Facebook Co-Founder Moskovitz Leaves for New Venture - MarketingVOX

Oct 07, 2008

Submitted by Sarahcrisman: Facebook co-founder Dustin Moskovitz has left the company to launch a startup with fellow engineer Justin Rosenstein, who joined Facebook from Google in 2007. The pair plan to build an enterprise-level productivity software package, according to AllFacebook.Rosenstein says the service will be compatible with, if not derivat (Read More)

Topics: facebook marketing