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ReadWriteWeb:
Here is this week's events guide. You can download the entire event calendar in iCal format or import it into your Google Calendar. You can also import individual events using the link beside each entry. This events guide is a weekly feature here on ReadWriteWeb. We publish it every weekend, as good a time as any to review (Read More)
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Mashable!:
Megan Berry is an evangelist for Mobclix, the industry’s largest mobile ad exchange, working on social media and marketing. She also blogs at The Huffington Post and the Mobclix blog. You can follow her on Twitter as @meganberry, or through the @Mobclix handle.Unsure about mixing your iPhone with wine? Well, if you’re a tru (Read More)
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Mashable!:
As you can probably tell from our extensive coverage this week, we’re extremely excited about the possibilities of Twitter Lists: from how news organizations are leveraging the feature, to a full Twitter Lists FAQ to the potential for real-time journalism and the utility of lists after the tragic Fort Hood shootings.As such (Read More)
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Search Engine Land:
As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to appear local to more customers. (Read More)
Topics:
SEO,
advertising
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Search Engine Land:
Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that it’s advertising the Droid on its homepage: “The Droid is on sale now. Learn more.”Clicking the “learn more” link leads to this “mobile partners” page that touts the Google search [...].... (Read More)
Topics:
advertising,
Marketing
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Mashable!:
Melissa Jun Rowley is a freelance entertainment correspondent for CNN, a writer for Causecast, and producer for “That Morning Show” on E! Entertainment. She is @MelissaRowley on Twitter and blogs at melissajunrowley.com.A cultural and corporate shift is taking place in the world. The result of things like the current econo (Read More)
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Search Engine Land:
A common way of managing a brand in paid search results is to bid all brand terms to the first position. While this strategy may seem correct from a brand management standpoint, it misses out on many of the nuances of search engine marketing(SEM). For one, many brand campaigns contain over a 1,000 brand variations, [...]... (Read More)
Topics:
Search Engine Marketing,
Marketing
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SEO Book:
In the past many SEOs have called organic search results the results on the left side of the page and the pay-per-click / AdWords results as the results on the right side of the page. As Google has grown more aggressive witht promoting vertical/universal search I think a better way of defining the portions of the search res (Read More)
Topics:
Marketing
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ReadWriteWeb:
Last night, Amazon sent out emails to their Amazon Associates members touting the latest addition to the company's affiliate program: a new feature called "Share with Twitter." According to the email, participants can generate "tweetable" links to any Amazon product after first logging into their Associates account. By clic (Read More)
Topics:
advertising,
Marketing
3 days ago
: I actually like the idea, if it is utilized correctly. Of course it can be used or abused like anything in affiliate marketing, but if used properly it would benefit everyone, including Twitter followers.
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mashable:
To many, it’s becoming increasingly clear that mobile is the next big platform. First, the iPhone revolutionized browsing the web. A year later, the iPhone app store launched, bringing a new platform and new possibilities to developers and smartphone owners everywhere. Now with growing app ecosystems on Google Android, S (Read More)
Topics:
Marketing
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TechCrunch:
Over the past few weeks, it’s definitely been crunchtime as we’ve been putting together the panels and demos for our Realtime CrunchUp on November 20 in San Francisco. After much back and forth, and with the help of our Realtime Board, we finally have an agenda we are very excited to present (see below). Get your tickets (Read More)
Topics:
Marketing
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Mashable!:
This series is supported by Grasshopper, the Virtual Phone System designed for entrepreneurs. Learn more about Grasshopper at Grasshopper.com.Let’s face it: as an entrepreneur, the odds are stacked against you. Most businesses fail after the first few years, and even if you do manage to survive, that doesn’t mean your busi (Read More)
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TechCrunch:
Everlater has secured an undisclosed Series A round of funding led by Highway 12 Ventures, to help the startup “expand its development, marketing and sales efforts”. Terms of the financing were not disclosed, but Highway 12 Ventures’ Managing Partner Mark Solon informs us that it was an initial seed round of less than $1 mi (Read More)
Topics:
Marketing,
social marketing
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Search Engine Land:
The Free Dictionary definition for optimize:op·ti·mize: To make as perfect or effective as possible.My long-standing definition of Search Engine Optimization (SEO):“Making your site the best it can be for users and search engines.”SEO is both as simple and as difficult thatMaking something optimal by its very nature is goi (Read More)
Topics:
SEO,
Search Engine Optimization
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SEO Book:
Search marketers know that if the title of the ad matches the searchers keyword query, they stand a good chance of getting the click. This mirroring strategy works for obvious reasons. The visitor already has a psychological attachment to the phrase - after all, they typed it in!Making Sure You Get The ClickA lot of SEO str (Read More)
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