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exchange4media.com:
The final set of case studies presented at the Pitch CMO Summit 2009 reiterated that brands needed to stay the course even in times of adversities, for that was the one way to ensure that kneejerk reactions did not alter the route, and hence the objective. Domino’s Pizza India, Senior VP- Marketing, Dev Amritesh and Colors’ (Read More)
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agencyfaqs! news:
After the contract with Leo Burnett expires in December, it is learnt that Publicis India will handle the brands that were formerly with Burnett, which accounts for about Rs 25 crore in advertising. (Read More)
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Bhatnaturally:
There are several books on Brand Experience, the importance of retail in the process and the concept of integrated brand message. A couple of recent incidents brought alive the concept of brand experience for me, like no book can, recently.The advertising for men’s fashion brands in India has some common elements: hunks, mo (Read More)
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exchange4media.com:
After strengthening its presence in India, Religare now harbours global ambitions and plans for each of the group businesses to build internationally scalable brands built on the common foundations of Brand Religare. (Read More)
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exchange4media.com:
It was a big night for GroupM India on October 9, 2009. The company’s inaugural internal awards – Choreos – made celebrities of all the nominees. The GroupM agencies came together in full attendance and were in high spirits as they celebrated the victory of those individuals and teams that manifested the way of working on b (Read More)
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Bhatnaturally:
Unilever India recently took a road-block on the Star & Zee Networks for an entire day – all the ads on these channels were for brands from the Unilever stable. According to some reports, this was seen as a ‘perplexing move’ as there was no ‘new news’ or re-launch that was linked to these roadblocks. The last time such a ro (Read More)
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exchange4media.com:
STAR India Pvt Ltd has come up with an innovation that will see an advertising roadblock with Hindustan Unilever (HUL) brands for the entire day across the network on Thursday, September 17, 2009. All Star India channels will have advertisements of only HUL brands, with Lifebuoy leading the pack. (Read More)
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exchange4media.com:
Innocean Worldwide India has recently won two significant new businesses – Beam, a mobile payment system from Suvidha Starnet, and new product portfolio brands of Fena Pvt Ltd. The cumulative annual ad spend of both these accounts is pegged at Rs 15 crore. The news wins give Innocean a footing in FMCG and mobile-enabled fin (Read More)
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exchange4media.com:
Coca-Cola India has recently appointed Ricardo Fort as Vice President - Marketing, for its India & South West Asia operations. Fort joins from Coca-Cola Brazil, where he was Marketing Director, and was responsible for a portfolio of brands accounting for over 50 per cent of the Brazilian soft drinks market. (Read More)
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exchange4media.com:
“We are always ahead of the game and we have done this to stay there,” stated Piyush Pandey while announcing the elevation of Abhijit Avasthi and Rajiv Rao to National Creative Directors at Ogilvy India, a position hitherto held by Pandey himself. With this, the duo would be responsible for the creative output from Ogilvy f (Read More)
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exchange4media.com:
CyberMedia India, Asia’s largest specialty publisher, has recently announced a restructuring exercise. The objective of the exercise is said to be directed at creating a common team along with integration of the online and event businesses with the print media brands. (Read More)
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agencyfaqs! news:
His career spans 18 years in online advertising and his work includes campaigns for brands like Nike, Apple, Volvo, BMW, Land Rover and Oakleys, to name a few. Max Hegerman, president of Tribal DDB India, Mudra's interactive and new media unit, talks about his latest assignment. (Read More)
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exchange4media.com:
The Electronic Youth Media Group officially launched its youth marketing and communications arm, Concrea Communications, on August 3, 2009. Concrea Communications is aimed at helping brands and media planners get better insight into the various aspects of the diverse ‘young’ India. (Read More)
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Jul 14, 2009
exchange4media.com:
Though the recession has dominated the press over the past year, it is not the primary cause of stress for Asian consumers, especially in the two largest countries – China and India, according to JWT’s Anxiety Index. JWT’s Anxiety Index is intended to help brands navigate consumer anxiety. (Read More)
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exchange4media.com:
Print ad volumes of air conditioners decreased by 9 per cent during January-May ’09, as compared to January-May ’08. LG Electronics India Ltd led in AC advertising in print during January-May ’09, while Hitachi Ace Follow Me topped the list of new brands of ACs advertised in print during this period. (Read More)
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