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Business of Green:
Peter Löscher, chief executive of the German engineering conglomerate, answers questions about his solar and wind business and the American clean-tech market. (Read More)
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Environmental Leader:
A new program from InJet, which offers private corporate jet services, will allow companies and individuals to offset the emissions of their flights.The InJet Green program, which is supported by TerraPass, allows customers to choose from different models of carbon offsetting, depending on the size of jet chosen.The company (Read More)
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Marketing & Strategy Innovation Blog:
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).
. (Read More)
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Environmental Leader:
In recent years, the notion of a “green economy” has gathered steam. The conversation accelerated when the economy worsened and unemployment rose and suddenly, a green economy was seen by many as a pathway out of the current economic situation.Studies in 2008 found that 2 million jobs in two years could be created from [.. (Read More)
Topics:
business,
sustainability
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Environmental Leader:
This panel discussion was held during the 3rd annual Sustainability and Renewable Energy Forum held at the University of Virginia’s Darden School of Business. Panelists included Mark Goodwin, Chief Operating Officer at APEX Wind, Mark Case, SVP BGE Strategy and Regulatory Affairs at Constellation, and Matt Kastantin, Senior (Read More)
Topics:
business,
sustainability
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Marketing & Strategy Innovation Blog:
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch as we roll into 2010).
. (Read More)
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Ecopreneurist:
A group of the Web’s leading environmental blogs, podcasts, and social media outposts today announced that they have combined to form a single environmental publishing and social media powerhouse. The resulting new entity, Simple Earth Media, includes top environmental media and publishing entities such as Green Living Idea (Read More)
Topics:
business,
social media
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Marketing & Strategy Innovation Blog:
I've been playing around with a staggeringly impressive presentation tool called Prezi. Above, I've uploaded a brief look at some of the DIGITAL TRENDS that I see coming to the forefront in 2010 -- real-time marketing, augmented reality, new mega-content companies to replace mainstream media companies, and interesting cultu (Read More)
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Environmental Leader:
Corporate campuses and other commercial sites can turn to a new rating system to help design more sustainable and environmentally friendly landscapes.The Sustainable Sites Initiative has released a system for rating landscapes as they are created. While the system is likely to see more use in the beginning from public parks (Read More)
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Environmental Leader:
As more companies consider the environmental impact of their business travel, employees increasingly are being asked to stay in hotels that meet certain environmental standards, including “green” certification.Some companies are going so far as to query a hotel chain about its operating practices before signing any kind of (Read More)
Topics:
business,
sustainability
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Environmental and Urban Economics:
Evan Smith, an old friend from Hamilton '87, is featured in a photo in the NY Times Business page today . He looks tough in the picture. What has he done? Started a hedge fund? Gone to a tea party? No and No. He has created a new way to deliver the news separate from print sales and circulation.The economics here is in (Read More)
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Nov 06, 2009
Environmental and Urban Economics:
An open question in urban economics is whether information technology is a complement or substitute for living in a big city? Does the Internet and the fax machine increase or decrease the demand for living in New York City or Los Angeles? In a well known paper, Glaeser and Gaspar 1998 argue that it increases the demand f (Read More)
Topics:
advertising,
economics
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Business of Green:
A new World Bank study finds that some countries have managed to de-link economic growth and CO2 emissions. (Read More)
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Environmental Leader:
Walt Disney Corp., by donating about $7 million to various conservation programs, aims to offset a portion of its emissions. Some are calling the move by Disney the biggest single corporate investment in forest carbon offsets to date.The move is part of Disney’s effort to use “high quality offsets” to attain a net-zero emis (Read More)
Topics:
Corporate,
Green Marketing
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Jul 22, 2008
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