Mashable!:
Want to advertise to the friends of the people who are already fans of your company on Facebook? Now you can, thanks to the “friends of connections” targeting feature that was just rolled out by the social networking site.According to a note posted to the Facebook Ads Page, the functionality allows you to “expand your audi (Read More)
Mashable!:
When it comes to YouTube ads, you can’t say that Google isn’t trying. You’ve got overlay ads, post-roll ads, huge banners, and yes, you’ve got pre-roll ads, which didn’t work out very well because the users were unwilling to watch a pre-roll video before a video that’s also very short – in some cases, even shorter than the (Read More)
Mashable!:
Any news organization’s web site can get a story picked up by popular sites such as Drudge Report, Huffington Post, Digg, or even Fark, resulting in a bump in page views. But that’s a traffic anomaly. A key metric media companies want to grow is their local audience, because local traffic is where the money is.“Local advert (Read More)
TechCrunch:
When Google CEO Eric Schmidt mentioned a few weeks ago that the M&A spigot is now back on at the search giant, he wasn’t talking about a trickle. Today’s announced deal to by mobile ad startup AdMob for $750 million is Google’s largest acquisition since its $3.1 billion purchase of DoubleClick in March, 2008, and its third (Read More)
Mashable!:
Merger Monday is back in the tech space. Just hours after Electronic Arts announced it was buying social gaming outfit Playfish for up to $400 million, Google has announced that it’s buying mobile ad network AdMob for $750 million in stock. In a statement, Google’s Susan Wojcicki, Vice President of Product Management, say (Read More)
Mashable!:
It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section.Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership.Ma (Read More)
whynotAD.com RSS feed:
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TechCrunch:
I’m betting the touch-paper has been lit on a round of mobile acquisitions and consolidation with the news that Google has bought AdMob, the mobile advertising network for $750m in stock. The network was founded by Germany-based British expat Russell Buckley and CEO Omar Hamoui, among others. Admob was one of the few seriou (Read More)
TechCrunch:
Transactional advertising network provider Adgregate Markets, a finalist at the 2008 TechCrunch50 conference is launching ShopCloud, a platform for building portable shopping carts and other e-commerce applications. ShopCloud’s platform lets developers build a variety of applications around e-commerce, including distribut (Read More)
TechCrunch:
Last week Zynga CEO Mark Pincus said that they would take steps to remove scammy advertising offers from their social games. There have been a couple of missteps since then, and Facebook responded by taking Zynga’s newest game, FishVille, offline.Zynga insists they are serious about cleaning up the industry. And today Pincu (Read More)
TechCrunch:
Executives from Tudou—one of two companies left fighting it out to be the YouTube of China—were in San Francisco earlier this week to meet with investors and do a little schmoozing.I met up with CEO Gary Wang and COO Sam Lai, who already raised some $85 million from Granite Global Ventures and General Catalyst Partners, and (Read More)
TechCrunch:
Facebook published a long blog post today about their enforcement efforts around app advertising and offer scams. And while they didn’t mention all the negative press that has hit them this week, that’s the reason for the new communication.Facebook says that deceptive ads are a widespread problem on the Web (which is true), (Read More)
TechCrunch:
With most online services, the idea behind advertising is to get people to come to your site to make some sort of transaction. Most of the time, that doesn’t happen. In fact, even if they click on an ad to come to your site, 98% of the time, those users will leave without buying anything, according to the advertising startu (Read More)
Crunch Gear:
Needless to say, AT&T's none too happy about Verizon's "Theres a Map for That" campaign. AT&T first complained about the ads back in October, saying they were misleading. Verizon responded by adding a few extra words and an itsy bitsy disclaimer - but that wasn't enough for AT&T. Early this morning, AT&T filed a false adver (Read More)