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Welcome to the European Search Marketing News Network
This News Network is designed to help people track and share news about European Search Marketing.
European Search Marketing
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VentureBeat:
Google hasn’t traditionally engaged in large-scale advertising campaigns. Instead, it has relied mainly on word of mouth to become the $180 billion company it is today. However in the last year, the company (as many mature brands start to do) has rolled out bigger and bigger paid advertising efforts. That includes the Go Go (Read More)
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Search Marketing
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VentureBeat:
(Editor’s note: John Ovram founder and CEO of Exit and Answers, a social community for entrepreneurs looking to sell their company. The story originally appeared on his blog.)Entrepreneurs tend to look for one of two types of buyers when they decide to sell their business. Some search for the perfect match as defined by the (Read More)
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Search Marketing
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Blog di Consulenza per Web Marketing e Motori di Ricerca:
Tomorrow the 4th edition of the International Search Summit will take place in London. I’ll be there and will cover the ISS by both blog and Twitter.The Agenda and Speakers make this web marketing conference an informal event rich in terms of content around Search Engine Marketing and Search Engine Optimisaton.The Twitter h (Read More)
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Search Marketing,
web marketing
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Blog di Consulenza per Web Marketing e Motori di Ricerca:
Kristine Marshall - BING TRAVELRoberto Brenner - GOOGLELorenzo Montagna - YAHOO!Moderatore:Mauro Lupi - AD MAIORA2009 travel sales online have surpassed traditional distribution channels. According to recent data presented earlier today the UK is set to hit this milestone by 2012 - italy lags behind with a 21% of transactio (Read More)
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Search Marketing,
Search Engines
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VentureBeat:
Smarter Agent has given real estate agents a lot of help in the difficult housing market in the past year. The company provides real estate listings via mobile phones with navigation data so that potential home buyers can easily find homes for sale while driving.Now the Camden, N.J.-based company is expanding to cover Veriz (Read More)
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Search Marketing
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Nov 07, 2009
VentureBeat:
Here’s the latest from VentureBeat’s Entrepreneur Corner:Shoestring marketing for startups – Young companies typically don’t have the budget for a substantial marketing campaign, but that’s not necessarily a bad thing. As you search for your niche and your company evolves, serial entrepreneur Scott Olson offers advice on th (Read More)
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Search Marketing
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VentureBeat:
As a web generation, when we’re looking for a dentist, plumber, or other small business, our first instinct is to go online when we need these services. Sure, there’s Yellow Pages that can find a name, number and address, but as consumers we are used to more and these small businesses usually lack a formal online presence. (Read More)
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Blog di Consulenza per Web Marketing e Motori di Ricerca:
Buy Tourism Online (BTO) takes place on November 16 and 17 in central Florence in Tuscany. Italy is a top travel destination and Tuscany is high in priority on the list of places to visit with many attractions available to a wide variety of vacationers.Buy Tourism Online is an annual event sponsored by a number of regional (Read More)
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Search Marketing,
blogging
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VentureBeat:
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets can quickly become one of the biggest line items.It doesn’t have to be (Read More)
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VentureBeat:
Sony posted its fourth consecutive loss, but consumer electronics in general is turning around – Sony lost $289 million last quarter, compared to almost the same amount in profits last year. The company has already eliminated 16,000 jobs and closed eight factories, but the deep cuts weren’t enough.Yet investors feel the sec (Read More)
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Search Marketing
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VentureBeat:
Microsoft’s launch of its new Windows 7 operating system today caps a comeback year for the software giant, where it started to beat back the perception that it’s becoming stodgy and out-of-date. So said Microsoft’s Brian Hall when I interviewed him about the launch yesterday.To be clear, Hall, who is the general manager of (Read More)
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Search Marketing
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VentureBeat:
Most bloggers are hobbyists. But there’s a minority of professional bloggers who are making more money than ever, according to a new installment of Technorati’s State of the Blogosphere report.Bloggers can collect ad revenues related to their blogs. But they are also making money by parlaying the popularity of their blogs i (Read More)
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VentureBeat:
Facebook’s COO Sheryl Sandberg is on-stage at the Web 2.0 Summit in San Francisco. The big news is that Facebook is giving Microsoft a feed of people’s public updates to be incorporated into search results. Sandberg said no money exchanged hands during the deal and that the company is “not trying to make money on data.”(Sa (Read More)
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Search Marketing
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Clips
VentureBeat:
(Editor’s note: Michael Greenberg is COO of Loyalty Lab. He submitted this story to VentureBeat.) It’s easy to think that your start-up is centered in a green field or blue ocean, but typically, that’s not the case. Only the lucky few are truly creating new customers out of thin air. Most have to steal them from someone el (Read More)
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Search Marketing
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