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Welcome to the Email Marketing News Network
This News Network is designed to help people track and share news about Email Marketing.


Email Marketing
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Ping Time: Individualized send times, Email Engagement Index, etc.
Nov 13, 2009

The Retail Email Blog: Our latest spin around the mediasphere turned up the following nuggets:>>MarketingSherpa shares a case study involving Mint.com increasing opens and clicks by personalizing send times based on when individual subscribers tended to open their emails. >>Follow the ping>>Pivotal Veracity releases their “Email Engagement Index (Read More)
Topics: Email marketing
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Season Finale: Halloween 2009
Nov 12, 2009

The Retail Email Blog: A look back on seasonal trends, email activity and standout B2C marketing:Start to finish: The first reference to Halloween was on Aug. 9—although there were some references that I consider outliers in July, June and April. The final reference was on Nov. 1.The distribution curve: The biggest day for Halloween emails was Ha (Read More)
Topics: Email marketing
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AM Inbox: HP changes their email template again
Nov 12, 2009

The Retail Email Blog: The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:HPshopping, 11/11 — Email Exclusive: Two Great Deals for the Holidays‏HP has changed their email template again—or perhaps I’m just seeing a few different test versions. The late (Read More)
Topics: Email marketing
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Alert: Three-fourths of major retailers have started their holiday campaigns
Nov 11, 2009

The Retail Email Blog: If you haven’t started your holiday email campaign and aren’t planning on doing so very soon, feel free to panic, because you’re way behind the curve already. As of yesterday, 76% of major online retailers had already mentioned the holidays or Christmas in at least one email. In fact, the majority of retailers had begun the (Read More)
Topics: Email marketing
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AM Inbox: More gift services footers to be introduced
Nov 11, 2009

The Retail Email Blog: The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:OfficeMax, 11/10 — Case Paper Deal + Save up to 50% during the Furniture Event‏OfficeMax has introduced their gift services footer, which includes links to ElfYourself.com ; gift (Read More)
Topics: Email marketing
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Future of deliverability: 5. Sender reputation and B2B email marketing
Nov 10, 2009

No man is an iland: Part 1: User interactionPart 2: AuthenticationPart 3: Domain-based reputationPart 4: CertificationYou can't avoid the idea of reputation when talking about deliverability.And we've already seen how your reputation as a sender of email will become associated with your domain, making you more accountable for your email activi (Read More)
Topics: Email marketing, Blogs
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AM Inbox: Not everyone checks their email every day
Nov 10, 2009

The Retail Email Blog: The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Newegg, 11/9 — Special Edition: Shell Shocker Deal All-Week Sneak Peek!With the limited availability, deals of the day can create a strong sense of urgency and really energize sh (Read More)
Topics: Email marketing
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AM Inbox: Missing the promotional opportunity in polls
Nov 09, 2009

The Retail Email Blog: The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Petco, 11/8 — Tell Us What You Think + FREE Shipping!Polls can be a great way to engage subscribers without the expectation of them spending money, but that doesn’t mean that you (Read More)
Topics: Email marketing
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Ping Time: Value of unopened emails, maze email, etc.
Nov 06, 2009

The Retail Email Blog: Our latest spin around the mediasphere turned up the following nuggets:>>Dela Quist of Alchemy Worx talks about how unopened emails can still drive sales. >>Follow the ping>>Anna Yeaman of StyleCampaign shares an email from the Canadian Tourism Commission that’s a sidescroller and vertical-scroller…and sidescroller and vert (Read More)
Topics: Email marketing
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AM Inbox: Frederick's of Hollywood's email redesign
Nov 06, 2009

The Retail Email Blog: The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Frederick’s of Hollywood, 11/5 — Make your nights hotter + $15 off your order.Back on Oct. 30, Frederick’s of Hollywood tweaked their email template, increasing the width of thei (Read More)
Topics: Email marketing
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AM Inbox: Towering holiday layer cakes
Nov 05, 2009

The Retail Email Blog: >>Smith-Harmon has joined forces with Responsys! Learn about our expanded capabilities.The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Lane Bryant, 11/4 — Email Exclusive: 30% Off Outerwear And Boots + $4.99 Shipping‏During th (Read More)
Topics: Email marketing
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Friend Connect Making Google Scary Social?
Nov 04, 2009

bub.blicio.us: Google Friend Connect has added some new features this week, releasing an entire set of new options for end users and site publishers. The idea is to make it easier for people to connect on Friend Connect-supported sites, in a more personal way.As Google Friend Connect adds the possibility for any website to become more so (Read More)
Topics: social marketing, Email marketing
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Get Off Your Computer and Become a Better Blogger
Nov 04, 2009

Copyblogger: Bloggers spend a lot of time on their computers. They’re posting, reading, commenting on other blogs, sending Tweets, checking half a dozen social networking sites, and generally being web-geeky. They find something interesting or random, and then clue in other people to that interesting or random thing.This is how blog pos (Read More)
Topics: Blogs, social marketing, Social networking
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AM Inbox: Christmas countdowns
Nov 03, 2009

The Retail Email Blog: The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:TigerDirect, 11/2 — Hurry: $429 HDMI 4gb Laptop...32" HDTV $329...$99 Garmin GPS...$179 PC...HP Touchsmart $769...20" LCD $99‏TigerDirect has started counting down the weeks unti (Read More)
Topics: Email marketing
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Jeremy Shoemaker (aka Shoemoney) Interview
Nov 03, 2009

SEO Book: I have been meaning to interview Shoemoney for a while now, and after the most recent Elite Retreat we decided to do just that.I read a recent newsletter you put out about hitting rock bottom and remembering that as a key piece of 1.) what helped you grow 2.) what helped you sustain that growth. How many successful internet (Read More)
Topics: Blogs, Email marketing, Internet Marketing
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