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This News Network is designed to help people track and share news about Email Marketing.
Email Marketing
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The Retail Email Blog:
Our latest spin around the mediasphere turned up the following nuggets:>>Stefan Pollard of Responsys offers some great and very current advice on how to optimize your preheader text. >>Follow the ping>>Bryan Quilty of Email Marketing Voodoo discusses Shop It To Me’s opt-out page, which gives subscribers lots of options besi (Read More)
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Email marketing
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The Retail Email Blog:
>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Nike Store, 11/19 — Act Fast: Order Customized Gifts in Time for Holiday DeliveryWhile the end (Read More)
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Email marketing
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The Retail Email Blog:
Multichannel marketing is becoming an imperative as the number of channels has grown. And rather than weakening email marketing, the proliferation of channels has made the channel even more dynamic and powerful. At the same time, as the number of channels available to marketers has grown, a multichannel approach to marketin (Read More)
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Email marketing,
Blogs
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The Retail Email Blog:
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Neiman Marcus, 11/18 — STYLE RADAR tracks fashion as it happensIn this email, Neiman Marcus promotes their new Style Radar, which presents products that fit into various style c (Read More)
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Email marketing
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No man is an iland:
If you're looking to take the next big leap with your email marketing, one way is to distinguish between two types* of best practices.There are best practices that help optimize your email marketing. Truths that are as near-universal as we can get them. A good example is sending new sign-ups an immediate welcome message.It' (Read More)
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Email marketing
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Clips
The Retail Email Blog:
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Disney Store, 11/17 — Celebrate and Save Up to 40% on Holiday Decor + Deal of the DayStaying relevant is extra critical during the holiday season. Every message and submessage m (Read More)
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Email marketing
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Clips
The Retail Email Blog:
A look back on seasonal trends, email activity and standout B2C marketing:Start to finish: The first reference to Breast Cancer Awareness Month was on Sept. 8. The final reference was on Nov. 12.The distribution curve: The biggest day for Breast Cancer Awareness Month emails was Monday, Oct. 5, followed by Thursday, Oct. 8. (Read More)
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Email marketing
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Clips
The Retail Email Blog:
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Dick’s Sporting Goods, 11/13 — Free Shipping on Purchases $49 or More - Limited Time Offer!It’s interesting to see how retailers are applying incentives used routinely in email (Read More)
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Email marketing
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ProBlogger:
While at Blog World Expo recently I recorded this video interview with Abby Johnson from Web Pro News. We covered a variety of topics including why email marketing is not dead – internet marketing for smart people – the new FTC regulations and touched on a new project I’m working on with Brian Clark and Chris Brogan.Read ot (Read More)
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Email marketing,
Internet Marketing
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BeRelevant!:
Join Jeanne Jennings and myself for a full-day email marketing workshop organized by ClickZ on Monday, February 1, 2010 in Miami, FL. Jeanne and I will guide you through real-life examples of how a wide variety of businesses are implementing small changes which are increasing both the effectiveness and profitability of th (Read More)
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Email marketing
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Clips
The Retail Email Blog:
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Northern Tool, 11/12 — Free Gift Card + Over 2,300 Products On SaleLast December, fellow Smith-Harmonites Lisa Harmon and Alex Madison wrote a fun blog post about all the differ (Read More)
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Email marketing
0
Clips
The Retail Email Blog:
Our latest spin around the mediasphere turned up the following nuggets:>>MarketingSherpa shares a case study involving Mint.com increasing opens and clicks by personalizing send times based on when individual subscribers tended to open their emails. >>Follow the ping>>Pivotal Veracity releases their “Email Engagement Index (Read More)
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Email marketing
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Clips
The Retail Email Blog:
A look back on seasonal trends, email activity and standout B2C marketing:Start to finish: The first reference to Halloween was on Aug. 9—although there were some references that I consider outliers in July, June and April. The final reference was on Nov. 1.The distribution curve: The biggest day for Halloween emails was Ha (Read More)
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Email marketing
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Clips
The Retail Email Blog:
The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:HPshopping, 11/11 — Email Exclusive: Two Great Deals for the HolidaysHP has changed their email template again—or perhaps I’m just seeing a few different test versions. The late (Read More)
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Email marketing
0
Clips
The Retail Email Blog:
If you haven’t started your holiday email campaign and aren’t planning on doing so very soon, feel free to panic, because you’re way behind the curve already. As of yesterday, 76% of major online retailers had already mentioned the holidays or Christmas in at least one email. In fact, the majority of retailers had begun the (Read More)
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Email marketing
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