|
Welcome to the Brand Network News Network
This News Network is designed to help people track and share news about Brand Network.
Brand Network
0
Clips
Hard Knox Life: A Brand Manager Blog:
Thanks to David Tokheim, I came across this great presentation on why brands need to have a Content Strategy. As the cost of creating content becomes lower every day, brands need to start thinking like a media company. This means they need to have a Content Strategy that is firmly integrated into their marketing plans.The (Read More)
1
Clip
1
Clip
Submitted by Markwing:
With respect to the job market and your career, personal branding is a means of defining and promoting your skills, strengths and interests in an effort to raise yourself above the white noise. (Read More)
Topics:
brand
0
Clips
Asian Brand Strategy:
Some Asian brands are becoming successful well beyond Asia. But with two-thirds of the global population, growing economies, a rapidly growing middle class with an increasing disposable income, Asia still boasts only a handful of powerful brands which is a cause for concern.Despite Asia's historical focus on manufacturing a (Read More)
Topics:
brand,
Brand Identity
2
Clips
Aug 06, 2009
Submitted by Robertrush:
LONDON - The proportion of young adults with a social network profile has fallen while more people from older age groups are joining, according to research published by Ofcom.There are signs that the use of social networking sites may already have peaked among younger adults, with the proportion of those aged 15 to 24 who h (Read More)
Topics:
brand,
Brand Network
0
Clips
Hard Knox Life: A Brand Manager Blog:
Shopper Marketing [shop-er mahr-ki-ting] - noun. 1. In-store advertising, promotion and design initiatives that align with and extend supplier equity-building objectives while simultaneously creating a source of differentiation for participating retailers through tailored executions that address specific shopper need-states (Read More)
Topics:
brand,
Brand Management
1
Clip
0
Clips
Hard Knox Life: A Brand Manager Blog:
“Don’t sell, help people buy” - Chris FralicOn Friday, I came across a presentation called “Biz Dev for Startups” by Chris Fralic, a Partner at First Round Capital. The presentation caught my eye for three reasons.First, I just been hanging out with the crew from First Round at their Cincinnati Office Hours.Second, Chris i (Read More)
Topics:
brand,
Brand Management
1
Clip
1
Clip
VRaymondCS' Mini Blog:
There were two principle reasons for me starting a business. One, very simple, called survival. The other, which has a more strategic feel to it, was that I felt there was a need in the market place. (Read More)
0
Clips
Hard Knox Life: A Brand Manager Blog:
Talk about a simple but powerful story in the below video. A person walks into PF Changs and tweets how much she loves the lettuce wraps. Since PF Chang’s is active on Twitter, they see the message and decide to “be awesome” and send the girl on Twitter a free dessert and appetizer.Now think about that for a second. From (Read More)
Topics:
brand,
Brand Management
1
Clip
Submitted by Hemartin
from blog:
JWT’s AnxietyIndex (launched in February 2003) tracks the levels and intensity of consumer anxiety as well as the drivers of anxiety to help brand management and marketing strategies.The Matrix JWT is UsingThis snapshot for the last period shows the Level of Anxiety during Spring 2009.If you sort the countries analyzed by I (Read More)
Topics:
brand,
Brand Management
2
Clips
Ignite Social Media: The original social media agency:
Periodically, I try to lay out my predictions on the future of social media, particularly as it relates to social media marketing. Half-way through calendar year 2009 seems like a good time to talk about the latest, particularly as two recent moves by major web properties haven't gotten the mainstream attention they will s (Read More)
Topics:
brand,
Brand Network
1
Clip
KyleLacy.com:
Twitter is the talk of the town from marketing firms to small business owners… how do we use this tool to increase leads and drive growth? This seems to be the question most people are asking across the business landscape. If you are skeptical and a little confused… believe me… you are not alone. I am immersed in social med (Read More)
Topics:
brand,
Brand Network
0
Clips
News from Marketing:
LONDON - Yahoo! has appointed Penny Baldwin, former managing partner of Young & Rubicam Brands, to the new role of senior vice president, global integrated marketing and brand management. (Read More)
Topics:
brand,
Brand Management
Add something
invite your friends to the "Brand Network" News Network
Info and Settings
Created by: Markwing
Created on:
Apr 18, 2008
Topics
Use the arrows to adjust the relevance rankings.
Sources
Use the arrows to adjust relevance rankings.
|
|||
|
|
|||
