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Submitted by Mogston
from blog:
Luxemburg based mobile network operator, VOXmobile is to adopt the Orange brandname from the end of this month, its parent company, Belgium's Mobistar has announced. (Read More)
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brand,
Brand Network
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Threeminds:
One unexpected brand is embracing social media in a new way. Estee Lauder is offering free makeup application and photo shoots to use for your social network profiles. The promotion kicks off Friday, October 16, at Bloomingdale's in New York and then branches out to Macy's, Saks and other Bloomingdale's stores in Souther (Read More)
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brand,
Brand Network
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Hard Knox Life: A Brand Manager Blog:
The buzz around the marketing water cooler this morning is about a report by Lisa Bradner of Forrester entitled “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age.” In the report, Lisa makes the provocative statement that our industry should change the name “brand manager” to “brand advocate (Read More)
Topics:
brand,
Brand Management
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Asian Brand Strategy:
One of the fundamental tenets of building global iconic brands is to pursue consistency in strategy, identity, communications and positioning. Toyota, Google, the New York Times, Singapore Airlines, Apple, and IKEA are just some examples of global iconic brands that have followed this fundamental branding tenet. Given such (Read More)
Topics:
brand,
Brand Identity
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Submitted by Motown Terri
from blog:
Author : Randy MurphyBusiness fairs are an effective way of promoting your goods as they provide the participants a chance to increase their customer base and create their brand identity The design and management aspects of booths in the exhibitions should be carefully planned as they have a big role to play in drawing con (Read More)
Topics:
brand,
Brand Identity
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Social Media Explorer:
Seth Godin – Image via WikipediaSeth Godin announced Squidoo’s latest venture this week. Brands in Public is, as I understand it, an aggregation of conversations about certain brands. Godin’s team has apparently developed a nice way to aggregate and parse out relevant conversation about various brands and put them all toget (Read More)
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News from Marketing:
LONDON - O2 is launching an online SIM-only mobile network called Giffgaff late this year. (Read More)
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Brand Network,
brand
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Asian Brand Strategy:
It is a widely accepted notion that world is indeed flat. Economic boundaries are being demolished. Companies are no longer constrained to their national markets. Internet has become a great leveler of field between companies and customers. Price has yet again taken central stage. And brands are under increasing threats fro (Read More)
Topics:
brand,
Brand Identity
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News from Marketing:
LONDON - The Army Benevolent Fund (ABF) has announced plans to reposition itself and create a fresh brand identity. (Read More)
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Asian Brand Strategy:
It is a well accepted fact within the corporate world that one of the most valuable corporate assets is the brand a company owns. As such, companies strive very hard to create brands that resonate with customers. For any brand to resonate with customers, it has to tell a compelling story, and offer value to customers that g (Read More)
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Hard Knox Life: A Brand Manager Blog:
Over on the Harvard Business blog, they have a great post on 5 Tips for Stranded Evangelists that I think is a must read for any Brand Manager.Often in business it is tough to be an innovator trying to drive change. Companies are filled with “Corporate Antibodies” that will try to shut your ideas down. Other times people (Read More)
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Hard Knox Life: A Brand Manager Blog:
Thanks to David Tokheim, I came across this great presentation on why brands need to have a Content Strategy. As the cost of creating content becomes lower every day, brands need to start thinking like a media company. This means they need to have a Content Strategy that is firmly integrated into their marketing plans.The (Read More)
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Submitted by Markwing:
With respect to the job market and your career, personal branding is a means of defining and promoting your skills, strengths and interests in an effort to raise yourself above the white noise. (Read More)
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brand
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Asian Brand Strategy:
Some Asian brands are becoming successful well beyond Asia. But with two-thirds of the global population, growing economies, a rapidly growing middle class with an increasing disposable income, Asia still boasts only a handful of powerful brands which is a cause for concern.Despite Asia's historical focus on manufacturing a (Read More)
Topics:
brand,
Brand Identity
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Created by: Markwing
Created on:
Apr 18, 2008
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