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Welcome to the Brand Network News Network
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News from Marketing:
LONDON - Yahoo! has appointed Penny Baldwin, former managing partner of Young & Rubicam Brands, to the new role of senior vice president, global integrated marketing and brand management. (Read More)
Topics:
brand,
Brand Management
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Threeminds:
We often think of user and brand experience in the online space. But what happens when that experience exits the digital realm? I recently came across two pieces of work by two distinctly different agencies that successfully took the user experience off the safe path. One was driven by the brand. The other by the consumers. (Read More)
Topics:
brand,
Brand Experience
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Hard Knox Life: A Brand Manager Blog:
Over at AdAge, Abbey Klaasen just published a great story on “Your Best Marketing Tool Is the Humble Product Review.“ As the story states:…for all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there’s another social-media tool marketers are increasingly finding useful, (Read More)
Topics:
brand,
Brand Management
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Submitted by Markwing:
The ads raise a number of issues, including why Google allows the use of its brand in search ads, in URLs for some of these sites and the familiar Google logo on sites peddling various schemes. (Read More)
Topics:
brand
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Hard Knox Life: A Brand Manager Blog:
Every Brand Manager and Marketer should have a handful of go-to people who are guaranteed to stretch your thinking. I am talking about people that live and breath a topic and will put your mind into overdrive with their words and writing.For me, John Battelle is one of those guys, especially when it comes to the future of (Read More)
Topics:
brand,
Brand Management
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AME Info | Tamdeen SCD:
360 Mall, Tamdeen Shopping Centres, latest and highly innovative shopping centre unveiled its new brand identity and corporate website. (Read More)
Topics:
brand,
Brand Identity
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Submitted by Markwing:
Q. How do you convince the board of the importance of brand investment?
A. Perhaps the simple answer is that every brand always has a brand issue and that it should be seen as an area of continual focus and investment rather than a one-off quick fix. (Read More)
Topics:
brand
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Hard Knox Life: A Brand Manager Blog:
Fact: Only 24% of U.S. marketers consider their firms to be “digitally savvy”. –eMarketerLast December, the Wall Street Journal coined the term ‘marketing technopologist’ to describe a new breed of marketers who will bring together the strengths of business, technology and social interaction. This person will combine the (Read More)
Topics:
brand,
Brand Management
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Submitted by Markwing:
There is a growing interest and, quite frankly, a dogged persistence among branding professionals to select brand names that have the ability and potential to be "verbed." This makes trademark attorney types nervous and those of the "Dr. No" variety actually become unglued. (Read More)
Topics:
brand
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Submitted by Markwing:
Although Volvo is still struggling, along with the rest of the industry, the brand has made some progress in the U.S., posting sales increases in February and March after a disastrous January. (Read More)
Topics:
brand
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Submitted by Markwing:
As of 12:01 a.m. Eastern Time on June 13, Facebook is letting page owners create the vanity URLs that many have been clamoring for. That means pages will be able to shed their lengthy addresses in favor of one that becomes facebook.com/yournamehere. Marketers can go to http://www.facebook.com/username to make the switch. (Read More)
Topics:
brand
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Asian Brand Strategy:
It is quite clear that this is going to be Asia's century. The opening of China, the rise of India and the resurgence of Asia make the region the most vibrant business playing ground in the world. There is a slow but steady shift in the Asian business mindset. Gone are the days when low cost and manufacturing prowess alone (Read More)
Topics:
brand,
Brand Management
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News from Marketing:
LONDON - Computer company Packard Bell has overhauled its brand identity as part of a multi-brand strategy. (Read More)
Topics:
brand,
Brand Identity
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Created by: Markwing
Created on:
Apr 18, 2008
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