Advertising Age - Homepage:
NEW YORK (AdAge.com) -- Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons.
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Submitted by Awolk
from blog:
I don’t know Curt Detweiler. Never even heard of him until this morning when, catching up on my ad trades, I clicked on this article announcing that he’d been named to a senior creative role at McCann in San Francisco.There were over 50 comments attached to the article. But what was truly odd was that while most of them wer (Read More)
Submitted by Motown Terri
from blog:
Author : arshad khanAll this cheap chic is creating a wave of consumerism that is based less on passion than experimentation If individuals are on the fence about that ensemble and its price is right, they'll buy it, more than willing to abandon it if it doesn't work The search for love is being replaced by the search for (Read More)
Advertising Age - Agency News:
NEW YORK (AdAge.com) -- The changing of the guard continues at WPP's Ogilvy, where CEO Miles Young has announced the exit of another longtime executive: Rick Roth, the global CEO of OgilvyAction and a nearly 30-year Ogilvy veteran, is departing effective immediately.
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Advertising Age - Agency News:
CHICAGO (AdAge.com) -- After more than two decades with BBDO, beleaguered Pizza Hut is shopping for a new creative agency. Chris Fuller, a spokesman for the chain, which is battling a massive same-store sales dip, said Pizza Hut is "seeking innovative, consumer-insight-led advertising."
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Marketing Campaign Case Studies:
Making its mark in the ad industry, the campaign in 2004 snagged a Clio Award in the Integrated Campaign category. At the 51st Annual Cannes Lions International Advertising Festival, the ‘‘TurnOut’’ television spots won 5 of the 89 available awards. According to postcampaign surveys, unaided awareness for ‘‘TurnOut’’ increa (Read More)
Marketing Campaign Case Studies:
When the Gill Foundation awarded DDB its advertising work, it presented the ad agency with research. One study showed that more than 80 percent of Americans believed that discrimination on the basis of sexual orientation should not be tolerated in the workplace. Making this statistic its starting point, DDB, in collaborati (Read More)
Submitted by Bartmroz
from Google Reader:
A screenshot of a ClickEquations client's paid-search portfolio, breaking down a variety of ad campaigns.The ClickEquations crew say they do what they do best because they were once the customer.Launched in 2006, the Conshohocken-based company was once strictly a search agency managing mostly large-sized pay-per-click accou (Read More)
New York Times:
By working with an agency closer to home, the merger could help some advertisers save money on meetings, flights and other expenses.
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Submitted by Scbalazs
from YouTube:
A now comical look at the online future. Made for AOL's predecessor, Quantum Link, including Lucas Films Habitat. I got it when I worked for Wunderman, QLink/AOL's first ad agency and I just found it in that box of stuff you move from office to office. In 1987 I became a minor celebrity in virtual world Club Caribe when my (Read More)
Submitted by Awolk
from blog:
“Why is an account guy coming up with ad ideas?”It’s a line I heard way too often during my years in ad agency creative departments because, you know, the two years spent in portfolio school clearly gave us a knowledge and understanding of funny and clever that exceeded that of the common man.That was-- and still is-- the l (Read More)
AdsWatcher:
Title: Mass murdererAdvertising Agency: das comitee, Hamburg, GermanyCreative Director: Hans Weishäupl, Dirk SilzDirector: Ivo WejgaardPublished: September 2009Online site: AIDS-Is-A-Mass-Murderer.comAIDS is a mass murderer.The “AIDS is a mass murderer” awareness campaign was designed by Regenbogen e.V. in conjunction with (Read More)
AdsWatcher:
Title: Minimalism
Client: Mini
Advertising Agency: Webguerillas GmbH, Munich, Germany
Creative Director: Colin Conrad
Project Manager: Moritz Capelle
Other additional credits: Jochen Hirschfeld
Aired: May 2009
See a breathtaking race between David against Goliath and find out what MINIMALISM really means.
Making of
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