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Welcome to the Advertising - Agency News News Network
This News Network is designed to help people track and share news about Advertising - Agency News.


Advertising - Agency News
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Mother Co-Founder Rob DeFlorio Leaving Ad Industry for Second Time
Oct 05, 2009

Advertising Age - Homepage: NEW YORK (AdAge.com) -- Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons. . (Read More)
Topics: Advertising Agency
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Fear and Loathing in Adland
Oct 02, 2009

Submitted by Awolk from blog: I don’t know Curt Detweiler. Never even heard of him until this morning when, catching up on my ad trades, I clicked on this article announcing that he’d been named to a senior creative role at McCann in San Francisco.There were over 50 comments attached to the article. But what was truly odd was that while most of them wer (Read More)
Topics: Advertising Agency, mccann
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NJ Brand Marketing Advertising Agency Brandspa Voted 'Best of the Best'
Oct 01, 2009

NewswireToday - Free Press Release - Free Newswire Distribution - Advertising/PPC/Classifieds: NewswireToday (newswire) - 10/01/2009 Montclair, NJ United States - Montclair NJ-based Brandspa sweeps business marketing association of NJ’s 2009 Impact Awards and wins ‘Best of Show’. (Read More)
Topics: Advertising Agency
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Merchandising To the Trysumer According to Trendwatching
Sep 29, 2009

Submitted by Motown Terri from blog: Author : arshad khanAll this cheap chic is creating a wave of consumerism that is based less on passion than experimentation If individuals are on the fence about that ensemble and its price is right, they'll buy it, more than willing to abandon it if it doesn't work The search for love is being replaced by the search for (Read More)
Topics: Advertising Agency
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Global CEO Rick Roth Leaves OgilvyAction
Sep 29, 2009

Advertising Age - Agency News: NEW YORK (AdAge.com) -- The changing of the guard continues at WPP's Ogilvy, where CEO Miles Young has announced the exit of another longtime executive: Rick Roth, the global CEO of OgilvyAction and a nearly 30-year Ogilvy veteran, is departing effective immediately. . (Read More)
Topics: ogilvy, WPP
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Facing More Competition From the Freezer Aisle, Pizza Hut Calls for Agency Review
Sep 29, 2009

Advertising Age - Agency News: CHICAGO (AdAge.com) -- After more than two decades with BBDO, beleaguered Pizza Hut is shopping for a new creative agency. Chris Fuller, a spokesman for the chain, which is battling a massive same-store sales dip, said Pizza Hut is "seeking innovative, consumer-insight-led advertising." . (Read More)
Topics: Advertising Agency
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OUTCOME of TURNOUT CAMPAIGN (Gill Foundation)
Sep 27, 2009

Marketing Campaign Case Studies: Making its mark in the ad industry, the campaign in 2004 snagged a Clio Award in the Integrated Campaign category. At the 51st Annual Cannes Lions International Advertising Festival, the ‘‘TurnOut’’ television spots won 5 of the 89 available awards. According to postcampaign surveys, unaided awareness for ‘‘TurnOut’’ increa (Read More)
Topics: Cannes, ddb
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MARKETING STRATEGY of TURNOUT CAMPAIGN (Gill Foundation)
Sep 27, 2009

Marketing Campaign Case Studies: When the Gill Foundation awarded DDB its advertising work, it presented the ad agency with research. One study showed that more than 80 percent of Americans believed that discrimination on the basis of sexual orientation should not be tolerated in the workplace. Making this statistic its starting point, DDB, in collaborati (Read More)
Topics: Advertising Agency, ddb
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ClickEquations: Paid search, online advertising and why Google is not your friend
Sep 21, 2009

Submitted by Bartmroz from Google Reader: A screenshot of a ClickEquations client's paid-search portfolio, breaking down a variety of ad campaigns.The ClickEquations crew say they do what they do best because they were once the customer.Launched in 2006, the Conshohocken-based company was once strictly a search agency managing mostly large-sized pay-per-click accou (Read More)
Topics: Advertising Agency
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Seat – Oh, brother!
Sep 16, 2009

AdsWatcher: Advertising Agency: Atletico International, Barcelona, SpainCreative Directors: Pepe Colomer, Josep Maria BasoraArt Director: Paolo FurlanCopywriter: Lydia BeltriFilm Director: Sebastién GroussetProduction House: The GangExecutive Producer: Matt GroussetAgency Producer: Roger LairisaSpecial Effects: 4dMusic: Bso BarcelonaPo (Read More)
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Advertising: An Agency Merger May Signal Optimism
Sep 16, 2009

New York Times: By working with an agency closer to home, the merger could help some advertisers save money on meetings, flights and other expenses. . (Read More)
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Vintage Q-Link (AOL) Promotion Video (1986)
Sep 15, 2009

Submitted by Scbalazs from YouTube: A now comical look at the online future. Made for AOL's predecessor, Quantum Link, including Lucas Films Habitat. I got it when I worked for Wunderman, QLink/AOL's first ad agency and I just found it in that box of stuff you move from office to office. In 1987 I became a minor celebrity in virtual world Club Caribe when my (Read More)
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The End of "Creative" Hegemony
Sep 15, 2009

Submitted by Awolk from blog: “Why is an account guy coming up with ad ideas?”It’s a line I heard way too often during my years in ad agency creative departments because, you know, the two years spent in portfolio school clearly gave us a knowledge and understanding of funny and clever that exceeded that of the common man.That was-- and still is-- the l (Read More)
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World AIDS Day 2009 – Mass murderer
Sep 10, 2009

AdsWatcher: Title: Mass murdererAdvertising Agency: das comitee, Hamburg, GermanyCreative Director: Hans Weishäupl, Dirk SilzDirector: Ivo WejgaardPublished: September 2009Online site: AIDS-Is-A-Mass-Murderer.comAIDS is a mass murderer.The “AIDS is a mass murderer” awareness campaign was designed by Regenbogen e.V. in conjunction with (Read More)
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Mini – Minimalism
Sep 08, 2009

AdsWatcher: Title: Minimalism Client: Mini Advertising Agency: Webguerillas GmbH, Munich, Germany Creative Director: Colin Conrad Project Manager: Moritz Capelle Other additional credits: Jochen Hirschfeld Aired: May 2009 See a breathtaking race between David against Goliath and find out what MINIMALISM really means. Making of . (Read More)
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