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Advertising Age - Agency News:
CHICAGO (AdAge.com) -- Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed category. The premium vodka brand has shifted its creative-advertising account to Arnell Group.
. (Read More)
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Advertising Agency
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New York Times:
With the help of a New York advertising agency, the American Heart Association is introducing a new campaign to encourage the use of hands-only cardiopulmonary resuscitation.
. (Read More)
Topics:
Advertising Agency
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COFFEE AND DONUTS WITH JWT PLANNING:
Guy Murphy, Global Planning Director, JWT chaired the judging committee at this year's APG Creative Strategy Awards. In his article in Campaign, he sights examples from various APG entries in this year's competition to elicit the evolving role of Planning as a function in the industry.Through the various APG entries he illu (Read More)
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AdsWatcher:
Title: Bring It To LifeClient: GuinnessAgency: AMV BBDO, LondonExecutive Creative Director: Paul BrazierCreative: Paul BrazierAgency Producer: Yvonne ChalkleyDirector: Johnny GreenProducer: Fergus BrownProduction Manager: Francis Mildmay-WhiteDirector of Photography: Wally PfisterProduction Designer: Grant MajorProduction D (Read More)
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Advertising Agency
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Wall Street Journal:
Kellogg awarded the bulk of its global advertising business to Publicis's Leo Burnett, in a blow to JWT. (Read More)
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Submitted by Awolk
from blog:
Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as the case may be.)The first epiphany happened during a session with a client, when I was trying to exp (Read More)
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Advertising Agency
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Marketing Campaign Case Studies:
As a symbol of brawny industrial power, no-nonsense technological prowess, and pure American individualism, it would be difficult to surpass the Harley-Davidson motorcycle. Even as flagship Americans products, from automobiles to television sets, were overtaken, outdesigned, and outmarketed by competitors from Asia and Eur (Read More)
Topics:
Advertising Agency
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Marketing Campaign Case Studies:
Founded in 1903, the Harley-Davidson Motor Company was among the original companies building and selling motorcycles to racers and other thrill seekers. Among a crowded field of starters, it had the distinction of being the only motorcycle company to survive the next 80 years, and thus it came by its legendary status honest (Read More)
Topics:
Advertising Agency
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Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Mini USA has shifted its national and spot TV and radio buying business to Interpublic Group of Cos.' Universal McCann without a review.
. (Read More)
Topics:
mccann,
interpublic
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Advertising Age - Agency News:
LOS ANGELES (AdAge.com) -- Publicis Groupe's MediaVest USA has been awarded media planning and buying duties for THQ Gaming, the makers of video games for World Wrestling Entertainment, Marvel Entertainment and Disney. WPP's Mindshare was the incumbent for the L.A.-based account. MediaVest will plan and buy TV, radio, print (Read More)
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Advertising Age - Agency News:
DETROIT (AdAge.com) -- Omnicom Group's DDB and independent Wieden & Kennedy have been eliminated from Volkswagen of America's pitch as its new national creative of record, leaving the race for one of the most sought-after accounts this year to Omnicom sibling Goodby, Silverstein & Partners, San Francisco; and Deutsch, Los A (Read More)
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Submitted by Awolk
from blog:
The Wall Street Journal' Kara Swisher reported yesterday that Yahoo! was moving its ad account from Ogilvy to Goodby. The news was greeted in ad circles with the usual schadenfreude and proclamations that golden child Goodby would “finally give them a good campaign.”If only it were that easy.Once again we have a case of a c (Read More)
Topics:
Advertising Agency,
ogilvy
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Advertising Age - Agency News:
NEW YORK (AdAge.com) -- After years of handling the bulk of its advertising in-house, work-wear brand Dickies has selected Goodby Silverstein & Partners, San Francisco, as its new creative agency, according to industry executives.
. (Read More)
Topics:
Advertising Agency
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Advertising Age - Agency News:
NEW YORK (AdAge.com) -- Pfizer today said it will shift consumer advertising duties for its $120 million Viagra account to Dentsu-owned McGarryBowen from its agency of five years, Interpublic Group of Cos.' McCann Erickson.
. (Read More)
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Advertising Age - Homepage:
NEW YORK (AdAge.com) -- Rob DeFlorio, co-founder of Mother, New York, and a former global advertising director at Nike, is leaving the agency for personal reasons.
. (Read More)
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Advertising Agency
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