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Logic+Emotion
Originally posted on The Harvard Business Review blogIn 2009 we saw exponential growth of social media. According to Nielson Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. (Read More)
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Branding Strategy Insider
1: Facebook replaces personal emailQuestion: Google has it, Hoover has it (in the UK anyway), TiVo had it, lost it and has somewhat got it back. Xerox had it, but nobody really cares anymore. So what is it?It's when a brand name becomes the verb associated with its use. So rather than searching, you Google, or TiVo when di (Read More)
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Marketing Profs Daily Fix
We are marked each day by the casual collisions that are the artefacts of our existence. There are phone calls, messages and the relative anonymity of online interactions. And in the search for connection, communion or community, we thoughtlessly mistake message for meaning, words for action and interaction for friendship. (Read More)
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Social Media Today is a moderated business community for the web's best thinkers on Social Media and Web 2.0. (Read More)
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Logic+Emotion
So what is customer advocacy anyway? Well for starters, they don't have to be your customers—they can be any part of your entire constituency. Employees, business partners, friends—you name it. But here's the point. You need them more than ever. Right now, if you are planning social initiatives, your biggest challenge is g (Read More)
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The Next Web
Lots have been written and hyped about Twitter since its creation three years ago. Twitter has been touted as the fastest growing social network (19% of U.S. Internet users tweet), and a communication medium with still unforeseen capabilities. The company closed a $100M funding for a $1 billion valuation on Sept 25 of this (Read More)
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Conversation Agent
As I wrote in a post here back in May, the sphere of control you have over your digital assets (on theleft) is impacted by the degrees of interaction you and your contentare likely to have in social networks and as the content is exposed tosocial consumption (on the right). When I was talking about the value of social con (Read More)
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Submitted by Servantofchaos
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Mack Collier has a great post about rockstars and rockstar ideas. He talks about the way that we identify rockstars in social media – and suggests that we need to look not at the biggest names, largest followings or loudest... (Read More)
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