Mashable!
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog.Your Twitter community is your life line. The strength of your community determines overall what you will (or won’t) get out of the microblogging platform. What do you want to (Read More)
: I don't agree that every Brand must do this. It depends where your customers are. If some of them are using places like this, then that's cool.
However, we need to ensure that we don't create an underclass of poorly supported customers. Those people who don't use twitter, get satisfaction and other such tools and websites.
We shouldn't force people to have to use these tools if they would rather pick up a phone, email or write.
Brands need to talk with customers wherever they are and whomever they are, and treat them all equally.
Remarkable Customer Service shouldn't just be for the social media elite.
Mike Ashworth Marketing Coach and Consultant Brighton and Hove, Sussex, UK Boosting Sales for Small and Medium Sized Businesses by helping them find, attract and keep Customers.
: I agree with you that every brand should do this. Else why have a brand. Brands that go where the customers are and find NEW SOURCES of customers do such things as win Presidential Elections. Brands that don't, don't...
You should follow me because you want to, not because you're reading this message and feeling a sudden feeling of guilt. Heck, if you don't follow me, I won't hate you or anything, but I mean, all you have to do is click a little follow button and you're done. It's not like you have to do a whole lot of work to follow me or anything. NO PRESSURE!! Seriously, just take your time, and do it only if you want to. ... ....... *cough*