Silicon Alley Insider
As Twitter grows up, one of the best examples of its becoming mainstream is how widely and quickly real-life celebrities have latched onto the service, pushing Twitter's early heroes -- Internet-famous-types and tech journalists -- aside.Consider the differences in the most popular Twitter users today and just three months (Read More)
Submitted by Catepol
from Google Reader:
Quante volte a scuola abbiamo sperato che imparare fosse divertente quanto un videogame? Ebbene, questo sogno sembra essere la prossima sfida di Microsoft, uno dei partner del Games for Learning Institute , sostenuto anche da importanti università , come la Columbia University e la New York University . L'obiettivo è quello (Read More)
indieWIRE
“This isn’t where we are going to be making money now,” “Super Size Me” director Morgan Spurlock told a large crowd on Monday at SXSW. “If you are looking to pay your rent, not so much, if you’re looking to pay your phone blll, you have a chance.” As indieWIRE‘s Eugene Hernandez reported, the the discussion later “shifted t (Read More)
Submitted by Badgergravling
from Google Reader:
Alfred Sirleaf and his Daily News boardPeople often (wrongly) assume that social media is all about technology. Wrong.It’s not about the technology at all. It’s called social media – not website media or Internet media. Technology just facilitates the (social) conversation. Simple as.I came across a post this week from PSF (Read More)
Submitted by Panda88:
Pro-SkittlesSkittles recent radical makeover to their web presence is a bold stroke of marketing brilliance, a total surrender of their brand to the power of social networking, crowd-sourcing and the freedom of information.And the thing is, it may be foolproof - as much trouble and flak as the Skittles brand might have brou (Read More)
: I think it is a brilliant move. This gives a human voice to the brand that consumers will appreciate. After all consumers eat the candy why not learn and interact directly with the people that spend the money on their product?
The boost in media attention is also brilliant. I think I'll go buy some Skittles now... I forgot that I like them.
: Whether you like Skittles or not it's absolutely clear that this brilliant marketing move has prompted thousands, if not millions of people to let their feelings be known. Maybe that's just called - jumping on the bandwagon!
: In viral marketing you can never know whats effective and what's not, until you do it. The risk is huge, but when you make the right move, reward can be outstanding