May 28, 2009

Submitted by Matthew Sboc from Google Reader: Ok, so I’m an awful blogger. I’m making myself write a post no matter how uninteresting it is just to get myself kick started. < - great example of how not to keep your readers interested in reading on.I'm a big fan of the suggestions that pop up in most search engines when you start typing. It's a great feature that s (Read More)

May 01, 2009

Submitted by Matthew Sboc from Google Reader: (Read More)

Sep 16, 2009

Submitted by Matthew Sboc from Google Reader: Here’s an interesting idea for marketing your local small business.  One of the best ways to market your business is to bring added value to your community.  Let’s say you own a restaurant.  Well, why not create a local tourism blog with other business owners in your community and you all can contribute to create [...] (Read More)

Oct 01, 2009

Submitted by Matthew Sboc from Google Reader: Some (not enough) small business owners use opt-in boxes to capture leads on their websites, but they are not using them on their Facebook profiles.Why Not?!This is an easy, quick way to gather fully qualified leads from Facebook.  Facebook is a totally amazing way to get leads because people on there can see you are [...] (Read More)

4 days ago

Submitted by Matthew Sboc from Google Reader: Getting a free local listing with Google’s Local Business Center is easy, but attaining top positioning is not.  You must understand the ‘ins’ and ‘outs’ of how Google ranks their local listings, which does NOT play by the same traditional SEO strategies for the organic listings.Here are a few tips (but not all our stealth (Read More)

5 days ago

Local SEO Guide And so I thought I put up some deep thoughts on the subject at SearchEngineLand…Are You Ready For Google Local Social Search? . (Read More)

4 days ago

Sphinn: Hot Topics In light of the new changes that Google has introduced to its local platform, I thought it would be a great idea to get feedback from some of the local SEO gurus on what they think the ramifications are of these enhancements. These interviews will detail their views opinions about the local sphere and also give us an opport (Read More)

4 days ago

Submitted by Matthew Sboc from Google Reader: Not all images are created equal.The right image on a web page can capture attention, inform, and even persuade your site visitors. The right image can communicate who you and your company are more quickly and powerfully than words alone can do. The wrong image, however, can confuse, annoy, and even repel your visitors. The (Read More)

Feb 09, 2009

TwitLinks If you’re in search of a catalyst for creativity or a visual timeline of friend’s interest, then cast your glance on Elements. The site, newly launched by Lunarr , is an intriguing exploration of imagery and visual display. (Read More)

7 days ago

Small Business Trends Every two weeks we update our list of contests and awards for growing companies.  Please note:  Two of them have entry deadlines in the first week of November.  We look for contests and awards that any small business can enter. Sometimes they are geographically limited like this one by Enterprise Nation for the United Kingd (Read More)

May 08, 2009

Submitted by Matthew Sboc from Google Reader: One of my fantastically (scarily really) talented colleagues, Lance Jones, presented at eMetrics in San Jose yesterday. The topic covered was how VOC (voice of customer) changed the Intuit QuickTax home page for the better during the last few weeks of our Canadian tax season. QuickTax is the Canadian version of TurboTax jus (Read More)

Aug 29, 2008

Submitted by Matthew Sboc from Google Reader: I have blathered about keyword research a lot in previous posts, SO I’m going to use this post to illustrate how keyword research can help you to effectively develop your website information architecture (IA). Yes, branding is important. Yes, your users are more important, and the usability and logical structure of your sit (Read More)

Sep 01, 2008

Submitted by Matthew Sboc from Google Reader: I actually tried to find some info on this topic as a research basis for this post. Nearly every article or post I found was more an explanation of what SEO is than a definite explanation of how it can be of benefit. (Please note this is not a PPC post.) Therefore, this post will explain how SEO can benefit a business witho (Read More)

Jul 24, 2009

SEM Insights Two Frequently Asked Questions by SMEs How do I make sure UGC is optimized and ranks well? Are there strategies I can use to get the most out of my UGC from an SEO point of view? The simple answer is that the optimal solution will likely be different for each business and/or site, but in general you should begin by controll (Read More)

Apr 16, 2009

Submitted by Matthew Sboc from Google Reader: With Google dominating the US search industry popularity contest, it’s easy to forget about lesser-known search tools and enhancements.  For example, here are a few that regularly make my life easier and my search experience more useful:1) Google Preview (Firefox plugin)Google Preview, despite its unilateral name, works for (Read More)

Matthew Hunt

I am an internet junkie helping small business owners market online.