Mashable!
2009 is the year of social media. Once, Twitter was a place where you could read about someone else’s cat. Now, it’s the first place you go to when there’s breaking news. Sites like Digg, Reddit, and Facebook can now leave a huge impact on the real world; lives are changed, important questions are asked (and answered) there (Read More)
: I just can't see how all these services can remain free at the point of use. Surely it's only a question of time before FB, Twitter, Youtube et al, start charging.
: The attraction of The Internet and Social Media like Twitter is that it is a return to the prehistoric human fascination with telling tales! Since the beginnings of any civilised society the market place was the hub of civilisation, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels - and fabulous stories. Interactive Communication, properly executed, more resembles an ancient bazaar than fits the business models companies try and impose upon it.
People respond to interactive opportunities like Twitter because it seems to offer some intangible quality long 'missing in action' from modern life. In sharp contrast to the alienation wrought by homogenised broadcast media, interactive opportunities provide a space in which the human voice would be rapidly rediscovered. Unlike the lockstep conformity imposed by television, advertising, and corporate propaganda, interactive communication gives new legitimacy - and free rein - to play.
People long for more connection between what we do for a living and what we genuinely care about. We long for release from anonymity, to be seen as who we feel ourselves to be rather than the sum of abstract metrics and parameters. We long to be part of a world that makes sense rather than accept the accidental alienation imposed by market forces too large to grasp; to even contemplate.
Remember the market place, of old. Caravans arrived across burning deserts bringing dates and figs, snakes and parrots, monkeys, strange music and stranger tales.
The market place was the heart of the city, the kernel, the hub. Like the past and the future it stood at the crossroads. People worked early and went there for coffee and vegetables, eggs and wine, for pots and carpets. They went there to look and listen and to marvel, to buy and to be amused. But mostly they went to meet each other...to talk and interact! Markets are conversations...as is Twitter and the Internet! It is all there in my book “Television Killed Advertising” detailing where we have gone wrong in the past and where we could still go wrong in the future
: The suits come to Social Media. Now that’s the kiss of death!
Advertising Agencies, having all but destroyed a perfectly good Old Media are set to do the same with Social Media! In the fickle world of online chatter, yesterday’s achingly fashionable meeting points are rapidly acquiring the appearance of the Royal Bank of Scotland’s’ headquarters. Already Twitter, becoming bogged down with fake PR tweets as well as fake advertising tweets, so much so that already the kids dismiss it as tired! And are moving on. As soon as the buzz of innovation starts to fade the “cool” but influential people move on quicker than you can send a tweet. Take Commercial Television,agencies were salivating at the prospect of commercial television and couldn't wait to get in on the act! Advertising Agencies are loath to change a medium that is to them, a money-spinner. Despite the fact that it was non-accountable. And now Agencies are rushing onto Social Media ignoring the fact that, as in the past, people don’t want their advertising in whatever form. The difference here is that they can easily move away from advertising, you have only to look at the experience of Second Life, that was to be advertising’s salvation. That’s why the early adopters have moved on! And be warned, they still don't know how to monitize the Internet..but we do! It's all in my book "Television Killed Advertising" plus how clients can make their own "Social Media" environment and become very successful on the Internet. Together with the fact that you learn the real meaning of the word "communication". Want to learn more?
Submitted by Pitchengine:
A good example of a company attempting to integrate its traditional PR and PR 2.0 efforts is Anheuser-Busch. Last week, A-B launched AB-extras.com, an online newsroom created in collaboration with PR 2.0 guru Brian Solis. A-B will be using PitchEngine to issue social media releases (SMRs). The new site is a smart way for th (Read More)
TwitLinks
Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally changes strategy when trying to get content to spread. (Read More)
: I know I written entire (macro) blogs around a particular link...but if I really want to get poeple there, I tweet it with a little copy: "You Gotta See This" or something.
Micro blogging is the apple in the eye of an ADD web 2.0 surfer.
TwitLinks
I’ve often wondered how web 2.0 is really different from web 1.0. Most seem to agree that web 2.0 was an evolution in which we went from portals and destination to data and interactions. Web 2.0 is about interaction, social media. Everyone connecting in one big network. Data is the currency. It’s all true and sounds great t (Read More)
Portals and KM
Dan Schawbel wrote an excellent post on Mashable on the Top 10 Reputation Tracking Tools Worth Paying For. I have reviewed one of them on the AppGap – see Radian6 – Monitoring Social Media. You can find Dan’s view of Radian6 and 9 others through the above post. I list the complete ten below in this cross-post from AppGap wi (Read More)
TechCrunch
This guest post is written by Kevin Rose, the founder of Digg and the cofounder of Revision3 and Pownce. Kevin, who has over 88,000 followers on Twitter (making him the second most followed after President Obama), also “bloggs” at kevinrose.com.Ten Ways To Increase Your Twitter Followers:Explain to your follower (Read More)
Mashable!
We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and a (Read More)
paidContent:UK
Ad spend will grow by just 1.2 percent per year by 2016 if ad agencies don't get to grips with social networking, says a weighty new forecast due out on Monday.A glorious worst-case scenario - where "the consumer, empowered by social networks and 'blocking' software, increasingly mediate messages between brands, themselves (Read More)
Mashable!
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.Between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable. The approach (Read More)
: This was a great blog on Social Media job hunting, until point 5 which will look like desperation. Point 6 is stupid advice unless you have a media career, and rate 10/10 on the Heidi Klum people scale!
Submitted by Scbalazs
from Digg:
Independent experts on Web advertising have been watching, however, and what they see is a myriad of difficulties in making brand advertising work on social networking sites. Members of social networks want to spend time with friends, not brands. (Read More)
Sphinn: Hot Topics
@invesp just released a list of 100 of the world’s most influential online marketers. Voted for by the online marketing community and put together by @khalidh. (Read More)
ReadWriteWeb
RSS and syndication are the veins that the new social web flows through. Countless products and services have been built on top of RSS in the past few years but there are always a few that stand above the rest.As part of this year's Top 10 Products series, we offer below the Top 10 RSS and Syndication Products of 2008. Th (Read More)
Social Media Explorer
“How do I engage someone being very negative about my brand and not put it at further risk?” Not having actually pontificated a specific answer to that — I just do it like it’s part of a natural, social interaction or conversation, a recommendation I had for the participants — I jotted down a few steps to take. Not having t (Read More)