12 hours ago

Aide-mémoire Have been chatting online with Evan from Sency.com and decided to experiment with his new gadget using the Media140 Twitter feed: #media140. (Read More)

14 hours ago

Submitted by Lucaswyrsch: Jeremy Siegel defends the Efficient Markets Hypothesis: When you are at Wharton as I was during my undergraduate years, it is hard to escape the aura of the school’s most famous finance professor Jeremy Siegel. Even before I was interested in the stock market I had read his now somewhat controversial bookStocks for the Long (Read More)

14 hours ago

Aide-mémoire see more moar lolcats. (Read More)

1 day ago

Aide-mémoire The Media 140 Conference in Sydney has offered a vast amount of food for thought my brain is buzzing with ideas, issues and concerns.The first thing that struck me was the level of fear and fear-mongering by some of the print journalists on day one. For example in the session titled How Social Media is Changing Political Re (Read More)

2 days ago

Aide-mémoire There is not just one interesting Kate to follow on Twitter.  Here’s a few interesting ones I follow – we do know each other real life (having met mostly via Twitter). These women are all intelligent and forthright, don’t say I didn’t warn you!@katiechatfield – articulate & thoughtful creative strategist, social activist an (Read More)

2 days ago

Aide-mémoire I attended the afternoon sessions for day one of the  Media 140 conference in Sydney today as a live blogger/twitterer and have  been consolidating my thoughts. Here’s a summary of the speakers that resonated for me in the afternoon sessions:Julie Posetti (a.k.a. @julie_posetti) did a nice job of chairing the panels – a war (Read More)

3 days ago

Aide-mémoire A recent study in Scientific American about How the Brain Reveals Why We Buy discusses advances in neuroscience that are giving rise to a new field of neuromarketing.The article cites the famous example of Coke v. Pepsi – where blind taste tests showed a preference for Pepsi, whereas visible labels gave rise to a preference (Read More)

4 days ago

Aide-mémoire In recent times I had parallel customer service experiences with two different universities: Queensland University of Technology and Charles Sturt University.It was very strange to hang up from one phone call only to have a diametrically different conversation on the next call with the other university.Also, it seemed bizar (Read More)

7 days ago

Aide-mémoire I could not resist this one today!  But I still say Free The Chickens too! Source: Trollcats. (Read More)

Oct 30, 2009

Aide-mémoire Normally I post a cute or amusing cat picture to celebrate Caturday. But today let’s think about ensuring a better quality of life for the chickens that nourish us. Here’s a video from the RSPCA: . (Read More)

Oct 29, 2009

Robert Scoble - FriendFeed I used to be the biggest user of Google Reader. At one point the Google Reader team told me I shared more items than anyone else. But lately it's a rare month I've checked into it and Twitter is in the process of adding a new feature -- lists -- that is getting me off of Google Reader altogether.Why?Several reasons:1. Goog (Read More)

Oct 29, 2009

Aide-mémoire Here’s some more real people that I follow on Twitter:@jeffsonstein – teaches IT, supports causes, knows his geekery & I often enjoy interesting chats with him on Twitter@neerav – blogger, geek, librarian, chocolate lover who’s always got an interesting perspective on things@mkrigsman – writes about IT project failures, kno (Read More)

Oct 27, 2009

Aide-mémoire An email for a conference arrived the other day, and it enticed me with the tag line:Learning how to leverage Web 2.0 and Social Media sites to market your brand and control your messageThis got me wondering can brands really control their message using social media?One thing I know from experience with social media is that (Read More)

Oct 26, 2009

BBC Staff who use Twitter and other social networking sites while at work are costing UK businesses £1.38bn every year, a report says. (Read More)

Oct 23, 2009

Aide-mémoire moar Lolcats and funny pictures. (Read More)

Kate Carruthers

marketer, technologist, educator, student and renaissance woman