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Jtedford's Clips
12
Clips
Mashable!
There’s an analysis report issued by eMarketer looking at the space of time between 2008 and 2012 that takes an educated guess as to what business-to-business marketing spending will look like in four years’ time in the US on social networks specifically. Its research estimates a total of $40 billion in the US this year. In (Read More)
14
Clips
ReadWriteWeb
With the news coming out of F8 this week, it was hard to not get caught up in the enthusiasm for Facebook Connect, the new authentication methodology which will allow you to login to third-party web sites using your Facebook ID and port your friend graph from Facebook with you. On the one hand, you have to admit this is rev (Read More)
Jul 26, 2008
: We're going to be looking at how we integrate this into socialmedian. Stay tuned...
Jul 28, 2008
: I disagree that this obsoletes brand sponsored social communities. Our Brand Nets software powers evangelist communities for companies like Houlihans. The promise of Facebook connect in this context is to remove friction between FB these sites and enable using pubic social nets as recruiting and social media distribution points for brand sites. Looking forward to testing it and see if it lives up to the hype.
14
Clips
Submitted by Hyperkinesis:
It’s true, most social network marketing isn’t being done effectively, why? Many brands (and their agencies) are deploying “interactive marketing” (user to website) experience rather than relying on the tools of social networks “social marketing” (member to member). As a result, many brands are wasting their time, money, an (Read More)
Jul 25, 2008
: I've been watching this trend since leaving a traditional agency a few years ago trying to shift clients perception about advertising to vs. engaging with users in social nets. 2 years later, its still just easier to let media agencies do a "buy" and creative agencies to add some design and check the social networking box. Even so, I'm encouraged by the progressive clients (the few, the brave) of my firm who are building community and connections in soc nets via applications, games, groups, pages, and social ads. There's hope!
Jul 26, 2008
: True social networking is a difficult concept for companies to get their heads around. But I feel they will make the transition ultimately and I envision the smartest companies creating social networking groups within marketing departments. Social networking is time-consuming, but make and commitment to it and you will see a payoff.
2
Clips
Jul 18, 2008
TechCrunch
Next Wednesday is Facebook’s F8 developer conference, and speculation is swirling about what Facebok might announce at the event. Last year, CEO Mark Zuckerberg kicked off the Facebook Platform for Web app developers, which is now its own mini-industry. So what will Facebook announce this year? We’ve suggested (Read More)
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Clips
paidContent.org
SixApart, the blogging software firm wth products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive. The financial details were not disclosed. Apperceptive has worked with Six Ap (Read More)
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About Jamie
Former big ad agency exec, turned social software and services entrepreneur. Will never turn back- largely because that other model won't be around long. We build facebook apps. We have a social media currency called Tokns. We build private social networks for brands on our own software called Brand Nets. Clients include Turner Broadcast, Puma, Monster.com. Look forward to swapping stories with you all.
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Clipped
Sep 02, 2008
Commented on
Jul 28, 2008
I disagree that this obsoletes brand sponsored social communities. Our Brand Nets software powers evangelist communities for comp ...
Commented on
Jul 25, 2008
I've been watching this trend since leaving a traditional agency a few years ago trying to shift clients perception about advertis ...
Commented on
Jul 21, 2008
yup. payments is a good call. note what fb is doing in beta with birthdays and gift platform... ...
Commented on
Apr 21, 2008
platforms and service companies make interesting bed fellows ...
Jamie's News Networks
Created by: Ajay
on Feb 15, 2008
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