Aug 28, 2009

Submitted by Jptrenn from blog: I’m finding it’s increasingly difficult to blog. The overall trends of digital media can change rapidly - or at least that how many who are considered experts see it. I think what often happens is that some of the “rock stars” find a new concept, try it out, and like it.  It may be a reasonably cool [...]. (Read More)

Jul 31, 2009

Submitted by Jptrenn from blog: A couple of years ago, I wrote a series of posts on Marketing Conversation regarding the use of blogger relations programs.  There was some controversy then, as there is today, about their legitimacy and transparency.  We’re always going to have the sleeze factor - companies and agencies that set up fake blogs or pay blogge (Read More)

Jul 31, 2009

Submitted by Jptrenn from blog: Last week, PBS MediaShift published an article entitled “How PR People Can Tactfully Locate, Pitch Influential Bloggers” on finding and pitching bloggers.  I was once of the three professionals who were interviewed for the article.  The others were Adam Ritchie of Adam Ritchie Brand Direction and Chistine Perkett of Perkett (Read More)

Jul 15, 2009

Submitted by Jptrenn from blog: I just read a puff piece on LinkedIn about how every website NEEDS (his empahis not mine) online video.  It was put out by a guy who, amazingly, is a partner at a company that makes online videos.  The title of the piece was 3 Reasons Every Website NEEDS Custom Marketing Video Today! Of course [...]. (Read More)

Jun 19, 2009

Submitted by Jptrenn: The US Congress in now looking into industry marketing practices in which companies use certain terms or make certain claims about how environmentally sound their products are. (Read More)

Jun 19, 2009

Submitted by Jptrenn: Andrea Reed of Local Greenster argues that while some distribution networks can somewhat take away the overall benefit of buying local, she makes the case that that is just a small part of the overall impact, leaving local the best alternative. (Read More)

Jun 10, 2009

Marketing Conversation » Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Image via CrunchBaseMuch has been made about the supposed millions flocking over to Twitter to sign up for their accounts onthe microblogging service.  While that’s truly impressive, it’s also misleading because it is not a clear indication of the impact that Twitter has had on our culture.It’s taken a study by Harvard, fol (Read More)

Jun 02, 2009

Submitted by Jptrenn from blog: The past month I’ve been very busy helping a client launch a sustainability consulting practice that is focused on the food industry.  It’s a very inspirational project as I’ve long had a passion for both the environment and for food.Greg Christian Consulting is the client.  Or more specifically, Greg Christian.  What an in (Read More)

Jun 01, 2009

Submitted by Jptrenn from blog: I’m finding it’s harder to blog consistently.  I’m finding that there is less to say.  Maybe it’s because I’m busy with clients. (Read More)

Apr 30, 2009

Submitted by Jptrenn from blog: If you want to read a GREAT blog post on what I’m about to write on, head over to Jason Baer’s blog and read Delegation Equals Death in Social Media. In fact, I’m going to snag a quote directly from the post. It relates to the all too common occurance of senior level management in marketing [...]. (Read More)

Apr 22, 2009

Submitted by Jptrenn from blog: According to Josh Bernoff, the fact that I prefer to use the term “social media” means that I’m perpetuating the old way of thinking.  That the fact that I’m thinking of social media as being media as being media means that I’m missing on it’s greatest strength - it’s participatory.I think not.To me, plain and [...] (Read More)

Apr 18, 2009

Submitted by Jptrenn from blog: Just saw that AdAge is reporting that Doner let go of 100 employees this past week.  That’s sad. It wasn’t because the agency lost a client nor was it primarily because of the poor economy.  The main reason was because the ad industry is changing as a whole.  To digital. The article quotes CEO Alan Kalter as [...]. (Read More)

Apr 17, 2009

Submitted by Jptrenn from blog: I’ve taken to reading Doug Poretz’s blog, The Death of Time.  He’s a co-founder and partner at Qorvis, a leading communications firm headquartered here in the DC area.  The company is relatively new, but it’s seen phenomenal growth.He talks of two three major flaws in the field of communications.  These flaws are based upon (Read More)

Apr 17, 2009

Submitted by Jptrenn from blog: In my last post, I discussed the points that Qorvis’ Doug Poretz has raised regarding what he sees at two of the three major flaws of the marketing communications industry.  One was the fee and billing structure where clients pay more for hours billed than the value that actually comes from the work.  The other [...]. (Read More)

Apr 15, 2009

Submitted by Jptrenn from blog: Mark Story is pissed.  Wicked pissed.  He’s probably calmer now that he’s got three posts off his chest.One.  Two.  Three.What’s got him pissed is Robert Scoble’s rant on PR.  Scoble is pissed too.  He’s trashing PR, calling it dead…at least as it’s practiced by lame bloggers.   Personally, I’m can’t stand the “dead” meme.  (Read More)

Jonathan Trenn