1 day ago

Submitted by Jorgebarba from blog:  Here is a 20 minute wide ranging discussion on all things social media with people such as Brian Solis, Laura Pexton, Caleb Zigas, Jeff Pester and Cheryl Contee. Some of the interesting topics that are touched on include looking beyond Twitter as the only relevant channel and some of the fallacies that surround social medi (Read More)

4 days ago

Submitted by Jorgebarba from blog: According to a report by SocialTwist, email is the preferred medium of social sharing for users. This is not that surprising as most people who use social tools are techies, not mainstream users. The mainstream will still copy and paste a URL into the body of their email to share!This also means that most users [...]60% of (Read More)

4 days ago

Submitted by Jorgebarba from blog:  Want people to talk about you? Learn from Lady Gaga. I’m not the biggest Lady Gaga fan but I do enjoy seeing a very creative artist at work, she takes a book from some of her contemporaries such as Michael Jackson, Madonna, Marilyn Manson and even Britney Spears in her new music video for Bad Romance. [...]Gaga-lactic atte (Read More)

7 days ago

Submitted by Jorgebarba from blog: There where some great discussions this week around the topic of a brand as a friend. The bottom line is that as a brand before you craft your social marketing strategy, be sure you’re someone people want to be friends with.  Is Your Brand Friend-Worthy? (BrandTwist)11 Ways to Influence People Online and Make Them Take [... (Read More)

Nov 11, 2009

Submitted by Jorgebarba from blog: Even small events can serve to jumpstart some word of mouth for your business. One of our clients is having some local events for their brand and wanted to know what tactics would get people talking. This is a good questions but before we go into specific tactics on how to achieve that there are [...]What to know to spread (Read More)

Nov 08, 2009

Submitted by Jorgebarba from blog: Are you creating content that’s useful not just to your audience but also to their peers? Research suggests that the key factor that influences us to share things we find is because we want to be helpful. Yes we’re looking out for our peers first and by being helpful that makes us happy.To stay ahead [...]Must read digital (Read More)

Nov 04, 2009

Submitted by Jorgebarba from blog: Bdc 2009 Social Media BenchmarkView more documents from Jorge Barba.A new research report released by Business.com states that businesses are utilizing social media tools to find out how other businesses are taking advantage of the same tools.  Among the highlights: 14.4% of respondents say they use 10 or more different soc (Read More)

Nov 04, 2009

Submitted by Jorgebarba from blog: Imagine that by the end of this post you would have learned a valuable lesson in starting successful word of mouth, that would really make you happy wouldn’t it? Before I give you the secret, first make sure you read our social media optimization 101 guideline. Got it? Good! THE big secret to starting word of [...]LESSON: H (Read More)

Nov 02, 2009

Submitted by Jorgebarba from blog:  The formula to successful networking: Give to receive. Create relationships. Quality not quantity. Ask yourself: If I disappeared tomorrow who would care?Seth Godin: How many followers you have doesn’t mean S**T is a post from: Blu Maya Digital Marketing AgencySeth Godin: How many followers you have doesn’t mean S**T is a (Read More)

Oct 31, 2009

Submitted by Jorgebarba from blog: How engaged are your followers, visitors, users with your brand? The key to answering this question is knowing what to measure in the first place. Every business has different goals so what you measure depends on your business strategy. Econsultancy has written up a great piece on 35 key performance indicators to help you m (Read More)

Oct 30, 2009

Submitted by Jorgebarba from blog:  Kira Wampler from Intuit talks about how Intuit created word of mouth by connecting their customers around a topic they cared about. It all stared with a simple yet powerful question: How do you elevate the conversation for small business owners?To connect our customers we need to understand what’s important to them:It’s n (Read More)

Oct 28, 2009

Submitted by Jorgebarba from blog: Olivier Blanchard Basics Of Social Media RoiView more presentations from Olivier Blanchard.Given the state of the industry and how the social media movement has disrupted traditional marketing tactics, one of the first things businesses ask themselves when planning to adopt social media is ‘what’s my ROI?’. There are all (Read More)

Oct 24, 2009

Submitted by Jorgebarba from blog: The biggest news this week is the partnerships between Microsoft, Google, Twitter and Facebook. As we’ve stated before, in the future were going to know about new products and services through our own peers instead of search. Social search is here to stay and the question you need to ask yourself is ‘am I relevant [...]Must (Read More)

Oct 20, 2009

Submitted by Jorgebarba from blog: Halloween is almost here and lots of people will go out trick or treating with their favorite costume resembling their own personal brand. What, personal brand?Mike Michalowicz has written a great piece on how you are your brand and it’s worth a read. While his post touches on how you dress to represent your brand, [...]You (Read More)

Oct 20, 2009

Submitted by Jorgebarba from blog: Are you listening to your customers?  A week ago I mentioned how when times change you also need to change how you do business. Well the New Jersey Nets of the NBA have taken one step in changing their brand experience to fit the times. In a bid to sell more courtside seats, for $25,000, [...]Deliver a better brand experien (Read More)

Jorge Barba

A company’s personality is it’s best form of advertising