11 hours ago

Submitted by Jorgebarba from blog: Are you creating content that’s useful not just to your audience but also to their peers? Research suggests that the key factor that influences us to share things we find is because we want to be helpful. Yes we’re looking out for our peers first and by being helpful that makes us happy.To stay ahead [...]Must read digital (Read More)

3 days ago

Submitted by Jorgebarba from blog: Bdc 2009 Social Media BenchmarkView more documents from Jorge Barba.A new research report released by Business.com states that businesses are utilizing social media tools to find out how other businesses are taking advantage of the same tools.  Among the highlights: 14.4% of respondents say they use 10 or more different soc (Read More)

3 days ago

Submitted by Jorgebarba from blog: Imagine that by the end of this post you would have learned a valuable lesson in starting successful word of mouth, that would really make you happy wouldn’t it? Before I give you the secret, first make sure you read our social media optimization 101 guideline. Got it? Good! THE big secret to starting word of [...]LESSON: H (Read More)

5 days ago

Submitted by Jorgebarba from blog:  The formula to successful networking: Give to receive. Create relationships. Quality not quantity. Ask yourself: If I disappeared tomorrow who would care?Seth Godin: How many followers you have doesn’t mean S**T is a post from: Blu Maya Digital Marketing AgencySeth Godin: How many followers you have doesn’t mean S**T is a (Read More)

7 days ago

Submitted by Jorgebarba from blog: How engaged are your followers, visitors, users with your brand? The key to answering this question is knowing what to measure in the first place. Every business has different goals so what you measure depends on your business strategy. Econsultancy has written up a great piece on 35 key performance indicators to help you m (Read More)

Oct 30, 2009

Submitted by Jorgebarba from blog:  Kira Wampler from Intuit talks about how Intuit created word of mouth by connecting their customers around a topic they cared about. It all stared with a simple yet powerful question: How do you elevate the conversation for small business owners?To connect our customers we need to understand what’s important to them:It’s n (Read More)

Oct 28, 2009

Submitted by Jorgebarba from blog: Olivier Blanchard Basics Of Social Media RoiView more presentations from Olivier Blanchard.Given the state of the industry and how the social media movement has disrupted traditional marketing tactics, one of the first things businesses ask themselves when planning to adopt social media is ‘what’s my ROI?’. There are all (Read More)

Oct 24, 2009

Submitted by Jorgebarba from blog: The biggest news this week is the partnerships between Microsoft, Google, Twitter and Facebook. As we’ve stated before, in the future were going to know about new products and services through our own peers instead of search. Social search is here to stay and the question you need to ask yourself is ‘am I relevant [...]Must (Read More)

Oct 20, 2009

Submitted by Jorgebarba from blog: Halloween is almost here and lots of people will go out trick or treating with their favorite costume resembling their own personal brand. What, personal brand?Mike Michalowicz has written a great piece on how you are your brand and it’s worth a read. While his post touches on how you dress to represent your brand, [...]You (Read More)

Oct 20, 2009

Submitted by Jorgebarba from blog: Are you listening to your customers?  A week ago I mentioned how when times change you also need to change how you do business. Well the New Jersey Nets of the NBA have taken one step in changing their brand experience to fit the times. In a bid to sell more courtside seats, for $25,000, [...]Deliver a better brand experien (Read More)

Oct 19, 2009

Submitted by Jorgebarba from blog: One question we get asked often is: how do I get my PageRank higher? and provide tactics and examples of how we’ve achieved a higher PageRank for a client. I always cringe when I hear this because we don’t set out with the goal of going from PageRank 2 to 6. And if the prospect [...]PageRank doesn’t matter. Sharing does is (Read More)

Oct 17, 2009

Submitted by Jorgebarba from blog: This weeks must read story Zia Yusuf, executive vice president for SAP’s global ecosystem & partner group, tells Forbes Magazine how his company has helped it’s clients connect with their customers with the use of social media tools. It’s a very insightful interview with valuable lessons for businesses of all sizes.  Social (Read More)

Oct 16, 2009

Submitted by Jorgebarba from blog: Steffan Antonas brought up a great Twitter topic today…Focus on providing value. Value and social media go hand in hand, as a society we’ve never had it easier to be able to influence a community. Tools like Facebook and Twitter provide us with a one-to-many connection but the very things that make us human such as [...]Soc (Read More)

Oct 13, 2009

Submitted by Jorgebarba from blog: This is a somewhat old story but it’s worth the mention.It’s no secret music artists are finding new ways to monetize their brand and they’re doing things that might seem crazy to others for example:Taking a page from Radiohead and Nine Inch Nails’ recent forays into tiered and pay-as-you-wish pricing strategies for albums, (Read More)

Oct 12, 2009

Submitted by Jorgebarba from blog: You have to be impressed by Ford Motor Company. They’ve turned around a BIG ship and made into one of the most ‘social’ companies out there by being committed to being accessible, authentic and transparent on social media.One thing I’m always asked about is the ROI on social media. To answer this you first need [...]Lesson (Read More)

Jorge Barba

A company’s personality is it’s best form of advertising