2 days ago

Submitted by Johnfairley from blog: Mobile devices are emerging as the key channel for engaging intimately with consumers. Here are some tips for ways everyone can get going on this today. (Read More)

4 days ago

Submitted by Johnfairley from blog: In catching up with my AdvertisingAge weekend reading I was saddened to see that Cliff Freeman & Partners was closing up shop. The agency gave life to a number of iconic campaigns such as Wendy’s “Where’s the Beef?”, Little Caesar’s “Pizza, Pizza” and Wendy the Snapple lady. Sad to see them go, but it gives me a great excus (Read More)

7 days ago

Submitted by Johnfairley from blog: There has been a lot of talk surrounding how social media is changing the way reporters gather information and seek sources, how the public absorbs information, and how it’s being incorporated into many everyday job descriptions – publicists and PR professionals being no exception. Some have even likened the advent of socia (Read More)

Nov 11, 2009

Submitted by Johnfairley from blog: A microsite strategy involves creating additional sites to promote whatever it is that you are selling. If executed correctly, you can end up having multiple sites that promote your offerings in the top search engine results. (Read More)

Nov 09, 2009

Submitted by Johnfairley from blog: What you need to know about reprinting content from newspapers, magazines and other publications. (Read More)

Nov 09, 2009

Submitted by Johnfairley from blog: PubCon is one of the premier web publishing and SEO conferences.  Four days of jam packed sessions (over 200) and networking events make this a must-attend event for professional web developers and marketers. Covering Social Media, SEO, affiliate programs, SEM and more, PubCon has both width and depth in its coverage. (Read More)

Nov 05, 2009

Submitted by Johnfairley from blog: Dramatic enough headline for you?  I digress…  Upon reading Lauren’s recent post on industry-specific phrases and their lack of ubiquity across industries, I, as a professional charged with ensuring effective communication for my clients, couldn’t help but take a broader look at the way we generally communicate in our worki (Read More)

Nov 02, 2009

Submitted by Johnfairley from blog: Trivial Pursuit had a stroke of genius by hitting a nerve in the battle of the sexes. They launched Who's Smarter than Who a trivia site that pits men against women in a battle to see who has more useless information in their brain. The result was a viral story that generated a massive amount of traffic to the site and expo (Read More)

Oct 29, 2009

Submitted by Johnfairley from blog: Tips for writing effective e-mail subject lines for public relations e-mails that are more likely to be read. (Read More)

Oct 28, 2009

Submitted by Johnfairley from blog: Yesterday afternoon I had the opportunity to attend an event hosted by the Chicago P.R. and Marketing Network. The speaker was Peter Shankman — most recently known for creating Help a Reporter Out (HARO), a free service that helps connect reporters with sources. As a competitor to fee-based ProfNet, HARO has grown tremendou (Read More)

John Fairley

Into Startups, Social Media, SEO, Web Development and all things Web