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Johnfairley's Clips
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Submitted by Johnfairley
from blog:
Dramatic enough headline for you? I digress… Upon reading Lauren’s recent post on industry-specific phrases and their lack of ubiquity across industries, I, as a professional charged with ensuring effective communication for my clients, couldn’t help but take a broader look at the way we generally communicate in our worki (Read More)
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Submitted by Johnfairley
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Trivial Pursuit had a stroke of genius by hitting a nerve in the battle of the sexes. They launched Who's Smarter than Who a trivia site that pits men against women in a battle to see who has more useless information in their brain. The result was a viral story that generated a massive amount of traffic to the site and expo (Read More)
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Submitted by Johnfairley
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Tips for writing effective e-mail subject lines for public relations e-mails that are more likely to be read. (Read More)
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Submitted by Johnfairley
from blog:
Yesterday afternoon I had the opportunity to attend an event hosted by the Chicago P.R. and Marketing Network. The speaker was Peter Shankman — most recently known for creating Help a Reporter Out (HARO), a free service that helps connect reporters with sources. As a competitor to fee-based ProfNet, HARO has grown tremendou (Read More)
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Submitted by Johnfairley
from blog:
In today’s society, slang words and phrases certainly prevail.Perhaps the most recent examples are “pulling a Kanye” (to impetuously capitalize on a moment in the spotlight in order to express an unfounded political statement), or a “Town Hall Moment” (According to BuzzWhack.com, “Sen. Joe Wilson’s tacky explanation for cal (Read More)
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Submitted by Johnfairley
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This morning I attended the second part of the Chicago Chapter of the Business Marketing Association’s social media round table. The speaker was Mike Volpe, a marketer who is really on top of the Web 2.0 world and is doing great things with his company, Hubspot. The main discussion in this morning’s presentation was about [ (Read More)
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Submitted by Johnfairley
from blog:
Footprints hosts a monthly feature interviewing today's top marketers to find out what makes them and their efforts successful. This month's featured marketer is Kyle Berry, Director of Marketing for Emmi Solutions. (Read More)
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Submitted by Johnfairley
from blog:
Data-driven journalism and data-driven PR are in their infancy, but they are gaining steam with each passing day. (Read More)
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Submitted by Johnfairley
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Is the media adequately reporting on the issue of climate change?. (Read More)
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Submitted by Johnfairley
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How has the current generation, growing up with Google and the Internet, experienced climate change?. (Read More)
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Submitted by Johnfairley
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For some companies, blogging is an obvious and necessary communication channel. Walker Sands, as a marketing and PR firm, needed a blog. But for some industries, there's an assumption that they don't need a blog. In my time with Walker Sands I've been fortunate to meet a diverse lot of companies. Somewhere out there is a co (Read More)
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Submitted by Johnfairley
from blog:
Ryan discusses jumping into FourSquare:
Over the past month or so I’ve had a similar feeling as I had back in April 2008. At the begging of April 08 I was evangelizing the use of Twitter. It wasn’t popular, it was “nerdy”, Ashton, Oprah, and Tila Tequila were not yet dominating the service but I saw [...]. (Read More)
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Submitted by Johnfairley
from blog:
By far the most listened to Podcast in my library is “This Week in Startups“. Every week Jason Calacanis interviews successful entrepreneurs, gives advice, talks lessons learned from failed startups and thanks the show’s sponsors. Matt MickiewiczThis week, Jason interviewed Matt Mickiewicz who previously launched Sitepoint (Read More)
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