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Branding Strategy Insider
How important is research in Naming? You be the judge...1. Reebok had to backpedal after it blundered with the launch of a running shoe for women named the INCUBUS. The dictionary says an incubus is “an evil spirit believed to descend upon and have sex with women while they sleep.”2. British shoemaker Umbro must not have be (Read More)
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Design Research
The blog Economic Sociology has a great post on the “evolution” of qualitative sociology. They note, quite rightly, that the notion of “evolution” is implicit in much of social science, even if it has no bearing on the subject matter at hand. Many sociologists place quantitative research “on top” of the research “evolutiona (Read More)
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Design Research
The digital availability of social information has lead many to think it’s a crisis of privacy. It is not; it is a crisis of identity management. Designers of online profiles should think about privacy as the management of identity, which can be an easily damaged piece of social information. Users who can control acce (Read More)
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