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MediaPost Publications The Click Is Wagging the Dog 11/03/2009. The Click Is Wagging the Dog by Josh Chasin, 6 hours ago According to the most recent Interactive Advertising Bureau Internet Advertising Revenues Report, Internet advertising for the first 6 months... (Read More)
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Why Steve Jobs Could Be A Savior For Media Companies | paidContent. Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to... (Read More)
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MediaPost Publications Bigger Not Always Better For Ad Engagement 10/13/2009. by Gavin O'Malley In contrast to banner ads, bigger isn't necessarily better when it comes to rich media, according to new research conducted by display ad provider Eyeblaster. Rather, choosing... (Read More)
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MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009. by Jack Loechner The results of an update to the comScore highly publicized "Natural Born Clickers" research, conducted two years ago with Starcom USA and Tacoda, indicate... (Read More)
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Half of Newspaper Publishers Believe Online Pay Walls Will Work - MediaBuyerPlanner. Published on September 13, 2009 | Email this article More than half of newspaper publishers believe readers will pay to access online newspaper content, according to a survey... (Read More)
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MediaPost Publications Free, Fee, or Flee? 09/29/2009. Big or small, how can companies charge for content and services online when a free alternative is often just a click away? Whatever Rupert Murdoch thinks, there's no easy answer. A new study... (Read More)
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Oct 02, 2009
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MediaPost Publications ComScore: Most Clicks Come From 'Natural Born Clickers' 10/02/2009. It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and... (Read More)
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Aug 25, 2009
Scott Rafer's Blog
Publishers Are Killing Web Advertising’s Potential With Misguided Pricing | paidContent. Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau. How is... (Read More)
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You Deleted Your Cookies? Think Again | Epicenter | Wired.com. You Deleted Your Cookies? Think Again By Ryan Singel More than half of the internet’s top websites use a little known capability of Adobe’s Flash plugin to track users and... (Read More)
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While traditional advertising units (display, banner, text, directory) continue to generate the main revenue stream for most news websites, fresh revenue opportunities are emerging as sites look for new ways to fund their operations.Here are some of the non-advertising revenue opportunities we’ve identified, along with a fe (Read More)
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