18 hours ago

The Marketing Technology Blog My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a drive (or even beyond) of this hotel and the rest of the French Lick Spr (Read More)

1 day ago

The Marketing Technology Blog If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can likely see your expertise and genius in every part of it. The problem is … you (Read More)

1 day ago

The Marketing Technology Blog We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important.So how do you, a business owner, marke (Read More)

1 day ago

The Marketing Technology Blog The first time I noticed a cool skin on a laptop, it was Jason Bean’s bnpositive logo on a skin on his laptop. It really makes him stand out in a sea of laptops and is noticeable from across any conference room.I decided to go design my own skin for my MacBookPro and went through a number of websites before I found one tha (Read More)

2 days ago

The Marketing Technology Blog Overwhelmed with the amount of information, apps, and new solutions coming at you?  I know I am!  Call me silly, but some of the items I mention today may be old news to many, but with so much information out there, who can really keep up.  Unless you are Douglas Karr or Kyle Lacy – which by the way, I am convinced they don (Read More)

3 days ago

The Marketing Technology Blog This afternoon I interviewed Matt Nettleton. Matt is a professional sales trainer and my personal sales coach here in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and actually honed my marketing skills. Sales is a lot more difficult than it used to be… by the time f (Read More)

4 days ago

The Marketing Technology Blog I know that sounds arrogant. I don’t mean it that way. Whenever anyone mentioned competition at a company I worked at, I scoffed. I always have. Someone told me once that it’s impossible to look behind you and still race forward at top speed. I believe fear paralyzes companies.I believe in co-opetition.I’m not advocating (Read More)

7 days ago

The Marketing Technology Blog A while ago, Google put a patent on analyzing domain registration as a part of a site’s authority. The result was that the entire blogosphere and SEO industries began advising clients to register their domains for the maximum time. I even wrote about it recently.. and was rebuffed by good friend PJ Hinton from Compendium (Read More)

Nov 12, 2009

The Marketing Technology Blog A friend was telling me a story the other day. She’d felt she’d been burned by a company she’d been doing business with and needed to vent about it. Several months ago, when the relationship began, they’d sat down and agreed on how they’d work together, outlining who’d do what and when. Things looked pretty good at first. B (Read More)

Nov 12, 2009

The Marketing Technology Blog Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc. and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he was going to balance his job (Read More)

Nov 11, 2009

The Marketing Technology Blog No, I am not going to unveil a new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom.  I am talking about great customer service.  It seems obvious to say that.  Everyone knows that great customer service is a proven method to grow your business, but f (Read More)

Nov 10, 2009

The Marketing Technology Blog Last week I found a great example of a really unobtrusive way to use email marketing as a way to drive traffic to social media. The email came from Dick’s Sporting Goods. It was a simple, well-designed email that had a very simple call to action: Follow us on Twitter and receive an exclusive discount code:Why it’s goodDick (Read More)

Nov 09, 2009

The Marketing Technology Blog Search engines find keywords in different elements of a page and use them to determine whether or not the page should be ranked in certain results. Proper use of keywords will get your page indexed for specific searches but does not guarantee placement or rank within that search. The popularity/authority of your site is w (Read More)

Nov 08, 2009

The Marketing Technology Blog Some folks get real excited when they start seeing their pages begin to show up on search engine results. Too many companies don’t realize just how huge the game is and how much money is at stake when it comes to keyword ranking and the value of search engine placement.So… here’s an example where I can quantify the value o (Read More)

Nov 06, 2009

The Marketing Technology Blog Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On page Search Engine Optimization and lots of great content may get your site indexed for specific keywo (Read More)

Douglas Karr