10 hours ago

The Marketing Technology Blog Some folks get real excited when they start seeing their pages begin to show up on search engine results. Too many companies don’t realize just how huge the game is and how much money is at stake when it comes to keyword ranking and the value of search engine placement.So… here’s an example where I can quantify the value o (Read More)

2 days ago

The Marketing Technology Blog Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On page Search Engine Optimization and lots of great content may get your site indexed for specific keywo (Read More)

3 days ago

The Marketing Technology Blog TMI = Too Much Information.Most websites are built with TMI. I’d be willing to bet that there are 5 top locations everyone looks for on a typical website in addition to the homepage nowadays:Contact PageCustomer SupportProducts and ServicesDownloads (if you provide them)Links to the Blogs and Social Media ConnectionsI’ve b (Read More)

4 days ago

The Marketing Technology Blog An important, but unfortunately too-often overlooked, aspect of web design is usability. Most experienced web designers understand the basic concepts and principles of usability, but the more complex a website, the more important usability testing becomes. E-commerce websites are especially important to test because one s (Read More)

5 days ago

The Marketing Technology Blog This may be a repeat post… but I really need to emphasize this. I’ve watched several companies stumble all over social media strategies. They eventually abandoned it altogether. The question I couldn’t get them to answer was why had they attempted in the first place?I like to think of social media as an amplifier… an in (Read More)

6 days ago

The Marketing Technology Blog What would the Return on Investment be if you could change your marketing mix?This is a question that large customers with complex marketing strategies that are balanced between a multitude of mediums ask themselves every day. Should we drop radio for online? Should I shift marketing from television to search? What will (Read More)

Oct 30, 2009

The Marketing Technology Blog The folks at Cantaloupe distributed this incredible video just in time for Halloween. I even got to make a little cameo appearance since the interviews were filmed at the ExactTarget Connections conference.If you don’t see the video, be sure to click through to the post. The point of the video is critical – adding video t (Read More)

Oct 29, 2009

The Marketing Technology Blog Founder and CEO John Rasco provided me with a sneak peek demonstration of an incredible Software as a Service (SaaS) SEO dashboard a few weeks ago and now RefreshWeb is going live to the masses with their new SEO dashboard. RefreshWeb first built the application out of frustration for their own clients since they could not (Read More)

Oct 29, 2009

The Marketing Technology Blog I’ve received a few invitations to virtual conferences but hadn’t paid too much attention to them in the past. They seemed a little Second Lifey to me. However, while I was at Compendium Blogware, our marketing department sponsored a virtual event and received a huge volume of qualified leads… many more than they would ha (Read More)

Oct 28, 2009

The Marketing Technology Blog Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language. Google Voice allows you to record your incoming calls (press 4 to start and stop recording) and then places them directly in your Google Voice inbox. I thought this was a grea (Read More)

Oct 27, 2009

The Marketing Technology Blog I’m reading Kevin Eikenberry’s book, Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time and will be having coffee with Kevin tomorrow. It’s a fantastic book – and one chapter really hit home with me on championing change.Kevin discusses change in great detail. One of the references that Kevin (Read More)

Oct 27, 2009

The Marketing Technology Blog In March 2008, I wrote that Twitter was becoming my new search engine. Thank goodness Matt Cutts and the folks at Google were reading my post!Kidding of course… I never saw this coming but the answer was right in front of me – combine your social network with your searches to provide more relevant results based on your net (Read More)

Oct 26, 2009

Submitted by Douglaskarr from blog: Founder and CEO John Rasco provided me with a sneak peek demonstration of an incredible keyword tool a few weeks ago and now RefreshWeb is going live to the masses with their new SEO dashboard. RefreshWeb first built the application out of frustration for their own clients since they could not easily get a [...] . (Read More)

Oct 26, 2009

The Marketing Technology Blog If you wanted to research a celebrity who has been able to re-energize their career through social media, my first example would be MC Hammer. Everyone has seen the Behind the Music and rise and fall of MC Hammer as a pop icon. MC Hammer has effectively utilized social media to re-insert himself into modern culture again. (Read More)

Oct 25, 2009

The Marketing Technology Blog I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that’s a bad thing. Or maybe not.This whole to (Read More)

Douglas Karr