Nov 12, 2009

Submitted by Danielpatricio from blog: Should your company be engaging through social media?In my eyes it is a simple answer.Would you fire your customer service department? PR team? Cut off the whole customer satisfaction department?The fact is, your customers are talking about you through social media. They are asking questions, creating community groups in yo (Read More)

Nov 10, 2009

Submitted by Danielpatricio from blog: I have always said small businesses have the biggest potential in building communities through social media. It is not that they have the most to gain but rather that so many small business are built around real passionate communities. It is going to take a while for many larger brands to ‘get it’ since they [...]. (Read More)

Sep 29, 2009

Submitted by Danielpatricio from blog: Tomorrow, my friends from Daily Challenge.org, the social network for Do Gooders is teaming up with Second Cup and Silk to encourage people to pay it backward by buying a coffee for the person behind them at any Second Cup across Ontario. Here is the run down, you buy a coffee or any beverage from Second [...]. (Read More)

Sep 22, 2009

Submitted by Danielpatricio from blog: Here is the presentation from Facebook and Nielsen, announcing their partnership and several interesting new advertising products they are rolling out at Advertising Week in New York City.It seems Facebook Advertising is growing up and it comes as no suprise that Facebook is now also profitable.I have been impressed in the (Read More)

Sep 10, 2009

Submitted by Danielpatricio from blog: This weekend Toronto is getting together with some of the smartest technology, startup and marketing folks to party for a good cause. I will be there and I would recommend you join us. It is a hollywood party to tie into TIFF and I may or may not be rocking a red bow tie, just saying. More [...]. (Read More)

Sep 03, 2009

Submitted by Danielpatricio from blog: I am always fascinated when people claim that a certain online channel or medium is better or more effective than another. I take a tool agnostic approach and prefer to only use a tool if it fits the specific role needed to contribute to the integrated campaign, rather than which one is better. Today I came [...]. (Read More)

Sep 01, 2009

[Geeks Are Sexy] Technology News via the Onion . (Read More)

Mar 17, 2009

Submitted by Shayna from Google Reader: The next time you’re out at a pub drinking a pint of Guinness with your pals, pocket a few cardboard beer coasters to take home with you. Once you get home, put them to use as buffers from liquid dribbles in your refrigerator and cabinets. The coasters can live under items like soy sauce, steak sauce, and honey. The flat ca (Read More)

Aug 21, 2009

Submitted by Danielpatricio from blog: For those of you that haven’t experimented with the newly aquired Friendfeed, you only have to look as far as the new Facebook Page Twitter integration to see the value in Facebook’s new investment.Facebook have attempted to make companies more likely to use Facebook as the platform of choice by making it easier to post [.. (Read More)

Aug 19, 2009

Submitted by Danielpatricio from blog: I have been doing a lot a reading lately on some awesome abstract ideas on consumer behaviour but the tough thing about academic studies is that they are outdated before they are published.So I am on a crusade to conduct a wholly unscientific test to analyse the evolving consumer behaviour of the generation Y demographic.Wh (Read More)

Aug 16, 2009

Submitted by Danielpatricio from blog: I have been busy reading these crazy things called books lately – yes the ones made of paper. I have become reinvigorated with the fields of sociology, branding, advertising and something called behavioural economics. Though I believe far too many companies are over invested in advertising and under invested in actually in (Read More)

Aug 06, 2009

Submitted by Danielpatricio from blog: Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. The company will be able to draw on the immense volume of personal data it owns to create extremely targeted messages. The challenge: not freaking out its users in the process – Wired Facebook wants [...]. (Read More)

Jul 28, 2009

Submitted by Danielpatricio from blog: I often get the question posed by businesses of many different sizes about whether a blog should be a part of their business strategy. Blogs have been hyped up for many years as everything from the doom bringer of traditional media to a lead generation tool for small business, however in recent years they have been [...]. (Read More)

Jul 27, 2009

Submitted by Danielpatricio from Twitter: RT @menjivar: What is the most important advice you can give a grad student on how to use social media to help a non profit? #NPO #SM. (Read More)

Jul 22, 2009

Submitted by Danielpatricio from blog: I am a marketer that is invigorated and driven by the possibilities and opportunities of the online world. I look at it as an opportunity to quantify what we haven’t understood for years – attention, comprehension and the very fabric of our social interactions with each other and how that leads to buy into a [...]. (Read More)

Daniel Patricio

I am fascinated by social media, brazilian jujitsu, live music as well as creative and entrepreneurial people