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Cass's Clips
12
Clips
The Future Buzz
I rather like having discussions with Mitch Joel, he gives me good food-for-thought. That’s because we grew up in different times – I have only known a digital society, he has seen both a digital and analog. Due to this we tend to look at things through a different lens.Previously when he argued print is not dead, I made (Read More)
Sep 20, 2009
: "That’s an opinion so take it as such, but as an independent artist I never saw the value of mass media to help music. If anything mass media as a rule plays/shares what is “safe” and doesn’t push the creative envelope. They want what the masses enjoy. It’s boring. Music fans will echo that statement.This may be a personal example, but that’s the point. I’m interested in engaging with a culture that forms and organizes based on the opinions of individuals without agendas (AKA my peers) not because some editors have decided this is “good” or “bad”. That is the inherent flaw of “mass” media for people who can’t be grouped into masses. And those are the people you want to engage with as marketers. They are the “sneezers” Seth Godin talks about, the trendsetters Malcolm Gladwell likes to reference. They are what matter in a fragmented media society." 11
Clips
mashable
Leah Betancourt is the digital community manager at the Star Tribune in Minneapolis, Minn. She is @l3ahb3tan on Twitter.Celebrities like Martha Stewart and Bill Gates might find Facebook high maintenance, but the world’s largest social networking site can be invaluable to journalists. Facebook gives reporters a means to con (Read More)
10
Clips
readwriteweb
Google's vision for Google Books obviously goes far beyond the controversial Google Book Search settlement with the Authors Guild and the AAP. The Google Books settlement mostly dealt with the past and out-of-print books. In a talk at the Computer History Museum in Mountain View last night, however, Google Books' engineerin (Read More)
2
Clips
BuzzMachine
Never underestimate Google. That should have been my 41st WWGD? rule. Just as I was thinking they were behind the curve on the live web - and argued they should buy Twitter - Google attacked it from the left flank with Wave. In Wave, I see more than a new generation of email cum wikis cum Twitter cum groupware. Because it c (Read More)
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