Jul 21, 2009

Submitted by Carlsoncos: Twitter process gap leads to disruptive brand hijacking. Good intentions poorly communicated cause turmoil. http://budurl.com/n2ww. (Read More)

Jul 03, 2009

Submitted by Carlsoncos: How executives locate and filter business information: Internet is the top information resource; generation shift occurring; personal search increasing; mainstream search engines prominent; execs under 40 most willing to engage. (Read More)

Jul 03, 2009

Submitted by Carlsoncos: Two large surveys of college grads reveal remarkable similarities between Baby Boomers and Generation Y – te oldest and youngest groups in the workforce. Implications for employers are discussed w/r/t attracting and keeping talent, and in work environment design. What makes ‘em tick, how do you satisfy. Key dimensions such (Read More)

Jul 03, 2009

Submitted by Carlsoncos: It’s not all about the numbers, but having the numbers helps. Here’s a recap of tracking sites worth the bookmark, several articles on the topic and a measurement/ROI discussion forum. (Read More)

Carlsoncos

My blog: http://www.scoopdog.wordpress.com B2B marketing pros mash-up the Agency-Client relationship and other Marcom mysteries.