28 minutes ago

Submitted by Brauner from blog: Like you, I typically visit many blogs and websites each day.Some web sites clearly have it together. They have lots of traffic and appeal to visitors.Other sites aren’t bad. They have good potential. With a few tweaks here and there, they could enjoy much more traffic and appeal much more to their audience.I promised mysel (Read More)

2 days ago

Conversation Agent There have been conversations recently about abandoning RSS readers, and specifically Google Reader in favor of using Twitter as a human filter for information. The idea is that if you follow smart people, they read good material and will pass that along to their network - you. Part of me says, maybe. Somehow I think that (Read More)

4 days ago

Submitted by Brauner from blog: Since Twitter Lists Beta Observations and Tips one month ago, Twitter completed the roll out of Twitter Lists to all its users. Twitter members have been occupied with building and following lists, while the pundits have been occupied with observing and dissecting them (the lists of course, not the members). (Read More)

7 days ago

Submitted by Brauner from blog: What’s the big deal about WordPress?In Website vs. Web Presence, I emphasize the role of social media in web marketing.Darren Rouse, the author of 31 Days to Build a Better Blog, shares in a video his blog-centric approach to web marketing in which social media sites (which aren’t under our complete control) serve as outpos (Read More)

Nov 12, 2009

Submitted by Brauner from blog: We learn nearly every day of developments in the social media world which have the potential for far reaching impact.Take for example the recent integration of LinkedIn with Twitter. You can now tweet your LinkedIn status to your Twitter followers and automatically post your tweets to your LinkedIn status.It is easy to see (Read More)

Nov 09, 2009

Submitted by Brauner from blog: No aspect of the Internet is more critical to understand than hyperlinks or simply links, as we call them. After all, what is the World Wide Web but countless documents which are interconnected by links? A web page without links in to it can never be discovered by search engines, nor will people find the page [...]. (Read More)

Nov 04, 2009

Submitted by Brauner from blog: I spoke this morning with a very pleasant chap from the Westchester County Business Journal.In the course of conversation I had occasion to mention that “nobody buys drills, they buy holes,” an aphorism attributed to Theodore Levitt, the late economist.A drill is but a means to an end.Similarly, few people care about social (Read More)

Nov 02, 2009

Submitted by Brauner from blog: Web marketing to me is entirely about building up both social capital and search equity, nurturing relationships and reputations both with people and with search engines.In Social Media vs. Search Engine Optimization and in The NEW Search Engine Optimization, I underscore the importance of both social media and search engin (Read More)

Oct 28, 2009

Submitted by Brauner from blog: Once upon a time, a business would put up a website with its contact information, and that was the beginning and end of their web presence.Those days are long gone. Savvy marketers today are very aware that a multidimensional approach is essential if one hopes to build a strong and responsive web presence.Social Media and [ (Read More)

Oct 25, 2009

Submitted by Brauner from blog: I’ve already written about different types of SPAM, the reasons people SPAM, and alternatives for SPAM free marketing. In this article I look at four kinds of social media SPAM, or anti-social media marketing as I sometimes call it. I also share several ideas for coping with social media SPAM. (Read More)

Oct 22, 2009

Submitted by Brauner from blog: Connecting on social networking sites with family and friends requires little forethought or planning. The most popular social networks are easy enough to figure out, even without instruction manuals.Most of us would agree that social networking sites are easy to use for casual networking.On the other hand, reaching out to (Read More)

Oct 19, 2009

Submitted by Brauner: If you have been thinking all year about setting up a corporation or LLC for your business, now is a great time to get it done. You still have time to take advantage of some tax savings for your business, and the investment for starting a new business entity will be a write-off for your business this year.And if you have be (Read More)

Oct 19, 2009

Submitted by Brauner: Let’s say you have a cause or a calling.A non-profit corporation is a way that you can make your cause more official, much in the same way that a regular corporation or LLC makes your business official.Depending on how your cause is to be carried out, you have many options on how to structure your non-profit organization. S (Read More)

Oct 18, 2009

Submitted by Brauner from blog: Last week, Twitter released a beta version of Twitter Lists, “a great way to organize the people you follow and discover new and interesting accounts.”“Beta” implies that there are still be some rough edges, and tweaks are to be expected. It also implies that you might not yet have access to Twitter Lists.Undoubtedly this a (Read More)

Oct 12, 2009

Submitted by Brauner from blog: In Social Marketing Leverage, I stated that the Internet gives us the ability to transfer information with relative ease and enables a great variety of online tools to provide us with a virtual type of leverage.In this article, I discuss another physical phenomenon, that of momentum, as it applies to the non-physical social (Read More)

Larry Brauner

Professionally, I've developed many interests over the years, especially relating to marketing and customer research and analysis. Currently, social media and SEO are two of my passions. The journey that led to my immersion in these areas began with my years of involvement in business research and analysis, during which I helped some of the top U.S. companies achieve their growth and profitability goals. Over the years, I developed an appreciation for marketing and an interest in computers and the Internet. Then, as related in Social Media One Bite at a Time, I discovered social media in 2006 and realized that it would dramatically enhance the usefulness of the Internet. I therefore made a decision to master social media and to see where that mastery would lead me. Today, web marketing enables me to leverage my experience and help businesses realize the considerable marketing potential of the Internet. In writing my popular Online-Social-Networking.com blog, I strive to educate rea