Seth's Blog
Why do banks spend so much money on marble lobbies, high ceilings and yes, $400 million to name a baseball stadium?Why do marketers buy TV ads that don't increase sales in the short run?Why have a receptionist and not just a house phone where you can call the person you came to see?For the same reason that so many people ha (Read More)
Submitted by Billspaced
from Google Reader:
You hear yourself saying:"First, let me apologize for the lighting. We tried very hard to make the screen brighter, but we failed. Before I start, I want to thank seventeen people by name... Now, on this third slide, we see the dynamic effects of our incendiary marketing strategy... Just a few more minutes here... I'm sorry (Read More)
Submitted by Billspaced
from Google Reader:
Let me go all geeky for a moment. I was a math major in college. I was precocious enough to get admitted to a state university’s PhD program directly, jumping past the Master’s program. It was a terrible mistake - I was in well over my head, both academically and “attitudinally” (if that’s a word), but I did learn a few (Read More)
Submitted by Billspaced
from Google Reader:
You read that right.A TWELVE-page ebook brings in $6,000 a month. And that’s just on the front-end.It’s a very simple (and short) guide, but it’s a life-saver for those who need it. (It shows people who have a certain financial problem how to get a checking account when no regular bank will give them one.)The author, Alexis (Read More)
Submitted by Billspaced
from Google Reader:
You know, there’s alot of misconceptions out there when it comes to creating a successful info-product, or even a full-fledged six or seven-figure business around ebook publishing. Everyone seems to think that you need to be selling some long-lost secret that’s been somehow “hidden” - until now, of course…That’s simply not (Read More)
Submitted by Billspaced
from Google Reader:
I pointed out back in September that the common thread in your series of bad jobs is - probably - you. I certainly have had my share of troubles with my current client. I spent a lot of time wishing they would just tell me to hit the road. Call it the Law of Attraction (be careful what you wish for) or just call it part o (Read More)
Submitted by Billspaced
from Google Reader:
Let me first say that I really do try to be a marketer who actually walks the talk, and does the things he says.So when I say that there’s a limit of 100 orders, or what have you - I need to live up to that.It isn’t hype, or ”smoke and mirrors”, or any of that typical bullshit that we sold out the 100 discounted pre-launch (Read More)
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