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Billoleary's Clips
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Submitted by Billoleary
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The Pope has a new album out for Christmas. One that he speaks and sing on. Perhaps this is a smart way to expand the Pope's popularity and broaden his image....I guess.I don't know. Seems like a weird move by such a conservative Pope.Bring back JP II.From today's Irish Times:Top of the popes; Pope cuts new CD for Christm (Read More)
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Transparency and Chemistry Key to CMO LongevitySperos, Chow, Judge, Addicks Talk Shop at ANA RoundtableBy Emily Bryson York Published: November 09, 2009 CHICAGO (AdAge.com) -- Get a bunch of longtime chief marketing officers in a room and you'll hear one thing for certain: lots and lots of questions about staying po (Read More)
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My Photo of the Week -- Grand Central 3 PM Saturday I will share some of my photography on my blog each wee (Read More)
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Submitted by Billoleary
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Coming up with a good name for a business is not easy. Coming up with a mediocre name is fairly easy based on how many there are. But bad business names are less common. I came across this retail furniture business in LA this week.CostPlus World Market? I mean, really? That is the name of your business? As in we charg (Read More)
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Oct 07, 2009
Submitted by Billoleary
from blog:
So here's no surprise....CMOs have short tenures. Why? Well, who really knows what a CMO role is and what it is supposed to do? Its not like the CFO. Everyone knows the CFO reports to the CEO. To whom does the CMO report? Well, it depends on the company...and what they think the CMO role is.What control does the CMO ha (Read More)
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Submitted by Billoleary
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The vast majority of Americans have health care. Maybe not good health care, but they pay money each month and believe that they are "protected."It seems to me that the campaign to reform health care started with the high minded goal of making sure that the uninsured get access to affordable health care. This is a noble g (Read More)
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Submitted by Billoleary
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Ok, so this is a bit of rant, but I really can't stand companies that "offer" you the ability to save the environment. Am I the only one who hates the phone company and the cable company and believes their efforts to "go green" and "save the environment" have nothing to with saving the world or even helping me. Its all ab (Read More)
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Submitted by Billoleary
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Why do consumers pick certain products? When do they decide to buy those specific products? When is their purchase decision influenced?These are all extremely important decisions for your marketing strategy. The recession seems to have scrambled the purchase decision criteria for a lot of consumers. The only way to kno (Read More)
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Submitted by Billoleary
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How many bad presentations have you sat through? Or worse, how many bad presentations have you given?Its not easy to put together a good presentation. What's the formula? It seems a bit like Judge Potter's definition of pornography: "I can't tell you what it is, but I know it when I see it."So I offer three tools to help (Read More)
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