Mar 02, 2009

Submitted by Bhanukaran from Digg: I know you've been out of sorts ever since all those saas-bahu serials went off air. Honestly? The K phenomenon was something I never really understood. But Ekta Kapoor had your pulse. She recognized the power of a zari-draped tale and she gave you what you wanted. (Read More)

Feb 09, 2009

Submitted by Bhanukaran: Recently, I did a close comparison between proprietory tools and Social Tools available. Now this might sound little confusing. Let me clear this fact. Proprietory tools means having your own site and having your own social features available on your site such as Hindustan Lever having Blogging, Video sharing and community (Read More)

Feb 07, 2009

Submitted by Bhanukaran from Digg: Why I term Social Media Marketing as individual perception communications because there are no set of rules about how to approach or how to communicate, it all depends on one’s perception analysis, how the opposite person reacts to it. It all matters what kind of wavelength is been shared amongst them. (Read More)

Jan 11, 2009

Submitted by Bhanukaran from Digg: In such a competitive online world, everyone feels that an online identity is must, hence small entrepreneurs can really use this concept to spread their business across the digital space in minutes. Because the new upcoming companies will surely not have the kind of content and topics as seen in the website. (Read More)

Jan 09, 2009

Submitted by Bhanukaran from Digg: One needs to do lot of planning on developing your website, just as a clearly defined strategy is developed for marketing or promoting a product or a brand. The same kind of seriousness and strategies need to be thought in developing a website. (Read More)

Jan 09, 2009

Submitted by Bhanukaran from Digg: A clear and simple logic towards any marketing activity “Awareness Drives Sales” – Every marketer knows that without awareness there cannot be any sale towards any product or any service. Similarly in digital Communications nothing can be sold or nothing be absorbed without giving proper information about (Read More)

Jan 09, 2009

Submitted by Bhanukaran from Digg: The web has changed all the old rules of Marketing and communications towards the consumers. There is a saying “Every time we come up with a new way of reaching our consumers is by breaking the old rules of marketing” So let’s not see others doing it first. Lets be the first to do it… That’s t (Read More)

Jan 09, 2009

Submitted by Bhanukaran from Digg: Many marketing professionals do ignore this medium, but what are we doing about those suspicious comments made on the brands in the digital medium. If we don’t bother about it, it might bother us in future. In every marketing practice there is something called anticipation which leads the future of any organization. (Read More)

Jan 09, 2009

Submitted by Bhanukaran from Digg: Why do we wait till the damage is done to a brand, why can’t we develop such measures before we anticipate of going something wrong. The search engine really supports well in these matters. If we are building a reputation or managing a reputation for any brand, Service, Product or an individual, we regularly post clea (Read More)

Jan 05, 2009

Submitted by Bhanukaran: What consumers look for is Real thing & not Reel thing. May be a representative interacting from an HSBC corporate office would interest me to look into their offerings. The whole point revolves is consumers want a real approach which connects them with the offerings. Same way people can also report their complaints and can (Read More)

Bhanuprakash K

Heading the Digital & Interactive team of HANMER MS&L, Mumbai, India. from past 2 years. A Digital PR professional & a Social Media Manager, from India practicing Digital PR, Online Reputation Management & Search Engine Marketing from past 3 years. An experience of 8 years in Web & multimedia and led my own Advertising & Web-Multimedia agency for 4 years. Have experience of working for many reputed brands, celebrities such as Penguin Publishers, Shobhaa De, Loreal, and Star Network. I write articles on engaging Digital PR & Social Media for brand promotion and enhancing brand values using online expertise. Have a strong expertise in using many web related tools and logical approach towards any Digital Strategies & Digital Campaigns. I focus on building Digital Strategies for any Brand, Service or an individual and then engaging further with effective online campaigns. You can follow me on Twitter, Facebook, Linkedin, Slideshare. You can even follow my blog for new insights of Indi