1 day ago

Web Strategy by Jeremiah Forbes CMO Network, An Insightful Resource For Marketing LeadersI’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals.   At a more detailed level, this blog will continue to aim at providing nitty-gr (Read More)

3 days ago

TwitLinks At the Altimeter Group, I cover Customer Strategy, which encompasses not only marketing, but also support, expect our discussion to grow as social technologies impact the whole enterprise.The Social Support movement is afoot (see opportunities), and more companies will be connecting existing marketing and support systems wi (Read More)

5 days ago

Web Strategy by Jeremiah Augmented Reality provides brands with an engaging experience that merges both the digital and the real world. This 30 second video shows how a 3D animation on the product box.Lego’s “Digital Box” Provides Customers with an Interactive 3D Digital ExperienceThis weekend, I went to the local Lego store here in Silicon Valley (Read More)

6 days ago

Web Strategy by Jeremiah Most people miss out on life because they don’t have a strategy around personal goals.Most Lack a Personal Goal StrategyLet me lay out some the observations I’ve noticed from some of the smartest folks I’ve watched achieve success in their lives.  Often they first tell me about the challenges, that most people don’t even ha (Read More)

Nov 13, 2009

Web Strategy by Jeremiah Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as unauthentic, and be damaging their own brand.  Companies should first take a self-assessment of their brand to see if they’re ready before they decide to enter the so (Read More)

Nov 10, 2009

Web Strategy by Jeremiah As we approach 2010 planning companies need a strategy around listening. Sadly, most companies, and their agency partners, don’t know how to listen or why. As a result, they must identify which stage of listening they are at, and then set a goal on which stage they see to aspire in 2010. Use this matrix to initiate a dis (Read More)

Nov 09, 2009

Web Strategy by Jeremiah Companies approach social in one of two ways, which way does your company do it? The first way, companies experiment with little order or goals, the second way, companies have clear goals after understanding their customers. 1) Shotgun: Toyota’s Yaris Campaign Spreads ChancesWhile experimentation is always important, c (Read More)

Nov 06, 2009

Web Strategy by Jeremiah I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy.CMOs are hungry for information. Marketing leaders are finding that they have to quickly evolve as the media and marketing landscape is quickly changing from emerging technol (Read More)

Nov 06, 2009

Web Strategy by Jeremiah Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Mike Pascucci leaves AAA Mid-Atlanti (Read More)

Nov 03, 2009

Web Strategy by Jeremiah Bold Strategy Bolsters Users, Developers, and BrandsIn a recent meeting at Facebook HQ, I was pleasantly surprised to find that Facebook is opening it’s doors to share roadmaps, data, and it’s experience.  This strategy shifts attention towards Facebook.com as a sole destination, and towards a distributed network to the ope (Read More)

Oct 31, 2009

Web Strategy by Jeremiah Currently, search results serve up content that is popular –but not necessarily content that is accurate or relevant to your needs. With Google’s Social Search feature, it will serve up results based on a users’ specific contact list, here’s how it works:Using the recently launched Google Profile product, users will be ab (Read More)

Oct 30, 2009

Web Strategy by Jeremiah We attended the Forbes CMO Summit in sunny Palm Beach, to learn what’s on the minds of executive marketing leaders. The conversation from this group regarding social was more sophisticated, which Charlene and I don’t think is reflective of most chief marketing groups we speak with. What’s unique about these Forbes CMOs? P (Read More)

Oct 29, 2009

Web Strategy by Jeremiah I’m attending Steve Forbes’s CMO event in Florida with Charlene Li, and part of the recommended reading for all attendees is the book Good for Business, which came nicely packaged to my desk. Not one to defy Steve Forbes, and certainly wanting to be a good student, I’ve consumed the book on my flight, and share my notes op (Read More)

Oct 28, 2009

Web Strategy by Jeremiah Your Boss May Own Your Facebook Wall PostsBoth employers and employees may be surprised to find that employee created blog posts, YouTube, LinkedIn profiles, Facebook profiles, and even tweets to companies. Yes, even those personal pictures you took last Friday with your loved ones could belong to your employer. Why is (Read More)

Oct 22, 2009

Web Strategy by Jeremiah This post was collaboratively written on a wiki by Charlene Li, (cross posted) who maintains a focus on Leadership Strategy and Jeremiah Owyang, who maintains a focus on Customer Strategy. Together, we’re covering the convergence of emerging technologies at the Altimeter Group.Twitter brokers a deal that offers search engin (Read More)

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