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Barakkassar's Clips
1
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Submitted by Barakkassar
from blog:
At rassak we love underdogs so it is interesting to see topdogs falter and scramble and try to catchup.
As in the rather excited email I just received from bigdog British Airways with the subject line “You Can Now Choose Your Seat On Your Flight”. It is true, believe it or not, that you couldn’t before. You [...]. (Read More)
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1
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Submitted by Barakkassar
from blog:
I’m slated to give a talk at Gild International in Barcelona in December on the topic of Creative Risk. My thesis is pretty straightforward: the more competition you have, the more creative you have to be to get noticed and win.
Playing with the theme of risk, I’m planning to take a quick look at the [...]. (Read More)
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1
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Submitted by Barakkassar
from blog:
Great marketing stunts don’t happen that often. They are the marriage of attention-getting wizardry and clear, simple communications. They are like brilliantly executed ads — that don’t have to be paid for.This week the government of the Maldives pulled a great stunt. The Maldives are a chain of more than one thousand islan (Read More)
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1
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Submitted by Barakkassar
from blog:
Beautiful Decline… or Piazza San Mar(keting Myopia).
Guru of gurus Theodore Levitt once wrote of “marketing myopia”… a condition in which CEOs don’t see the broad set of opportunities around them. The cure — seeing one’s company differently — can mean growing into more markets. Not broadening one’s horizons, however, can seriously hurt and even kill a company. (Read More)
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1
Clip
Submitted by Barakkassar
from blog:
Flattery has it’s uses. I’ll admit that. But for it to work it had better be genuine — not just an empty, meaningless compliment. Here are a couple examples of flattery that, well, just come up flat. It’ll get these people nowhere (at least with me).
The first is an example of a [...]. (Read More)
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1
Clip
Submitted by Barakkassar
from blog:
Just one of the many brilliant things about digital branding/communications/advertising and the like is that the results are so easy to measure. We look at a lot of results data at Rassak–and often use it to improve things, even on the fly. But the data is often proprietary and unshareable. I thought I’d share one [...]. (Read More)
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1
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Submitted by Barakkassar
from blog:
Frank Batten, creator of The Weather Channel, died at age 82 yesterday.What an incredibly vibrant and experiment-to-win company he created!It’s perhaps a bit hard to imagine cable TV as new media now–but every media was new once! The idea of putting the weather (that thing that everybody talks about ) on TV and making it [. (Read More)
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1
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Submitted by Barakkassar
from blog:
I admit up front this blog post has little utilitarian value. So, if you value your time like alot-alot-alot — I have given you fair warning. Well the part about Eric and Danette is of value. The part about Twitter and the CB radio: questionable.
OK… my neighbors in San Francisco are a supercool couple who [...]. (Read More)
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1
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Submitted by Barakkassar
from blog:
Check out this nice little video promoting the kids book group at HarperCollins—and highlighting some of their titles. It’s a nice example of an old-line old media company dipping their toes into emerging media — and using content in smart ways to market themselves. This doesn’t feel like a top-down corporate thing… most li (Read More)
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1
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Aug 03, 2009
Submitted by Barakkassar
from blog:
Here’s an ad/marketing campaign from Google worth studying. It’s for their Google Apps product. Apps, for those of you who haven’t tried it, are the web-based version (basically) of the ubiquitous Microsoft Office.*
I feel the messaging on the campaign that I’ve seen so far could be tighter, clearer. (Read More)
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About Barak
president/creative director at rassak experience -- a full-service communications / marketing/ ad firm for digital era (think creativity meets code meets emotion..) "normally" based in SF.. in barcelona for 08/09 academic year so kids can immerse in another cultura
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