3 hours ago

Logic+Emotion Originally posted on The Harvard Business Review blogIn 2009 we saw exponential growth of social media. According to Nielson Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. (Read More)

3 hours ago

Submitted by Ariherzog from Google Reader: How many times have you asked this, or heard it asked?Yes, but who OWNS social media? Is it marketing? PR? Customer service?My answer? Yes.You see, we’ve gotten so very matrixed and hierarchical in our approach to accountability and leadership (in everything, not just social media). We’ve told ourselves that something can’t (Read More)

1 day ago

Submitted by Ariherzog from blog: Columns, I refer.Why must your blog be designed with two or three columns? Everyone’s blog looks like that! I keep experimenting with a single-column look and I keep nixing and changing it. I think it’s time to keep the single view, don’t you?I awoke this morning to a 2-column design at AriWriter. I will sleep [...]--Thanks (Read More)

1 day ago

VentureBeat The tricks to success change all the time, but the keys to failure are consistent. Serial entrepreneur Jerry Kaplan put together this list in a lecture in Stanford University’s entrepreneur thought leader speaker series in 2003 – but it’s as relevant today as it was then. Hubris, greed, lack of clarity and dumb hiring mista (Read More)

1 day ago

Wall Street Journal Wikipedia co-founder Jimmy Wales said Friday that the online encyclopedia aspires to be a higher-quality source of information but added that mainstream publications could learn from its disclaimers and community features.nrkbeta/FlickrWikipedia co-founder Jimmy Wales“Our goal is to make Wikipedia as high-quality as possibl (Read More)

1 day ago

VentureBeat Professional networking site LinkedIn says it’s experimenting with a new layout. The redesign has only been rolled out for some users, so I’m not seeing it in my own account yet, but the company’s blog post suggests it’s making subtle improvement.Right now, the site’s navigation is split between a box on the left hand side (Read More)

3 days ago

Submitted by Ariherzog from blog: Copyblogger is among the blogs I’ve read for about 18 months. Not every day, not every week; but it’s always among my list of subscribed and go-to sites for useful advice. I’m a Brian Clark groupie.His writing aside, I don’t approve of his focusing on the number of people following him on Twitter as a [...]--Thanks for read (Read More)

4 days ago

Submitted by Ariherzog from Google Reader: Results for Newburyport Election 2009Mayor of NewburyportDonna D. HoladayJames G. ShanleyWinner: Donna HoladayWard 1Lawrence V. McCavittAllison HeartquistWinner: Allison HeartquistWard 3Robert J. CroninDawne ShandWinner: Robert J. CroninCouncilor At-LargeBarry N. ConnellSteven R. HutchesonKathleen O’Connnor IvesThomas E. Jo (Read More)

4 days ago

Submitted by Ariherzog from blog: I’ve lived a double online life since June 2009.Over the past four months, I’ve maintained two blogs–this place where you read my strategies and tips on social media marketing–and another site where I write more sporadic but no less prolific about my campaign for city council.In cahoots with my campaign blog, I built campai (Read More)

6 days ago

Submitted by Ariherzog from blog: “Wherever you live, chances are you think your government could do a better job,” writes Shel Israel in the opening sentence of chapter 13 of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.Shel explains the background to the book’s title, published earlier in 2009, in the introduction, some 200 page (Read More)

6 days ago

Submitted by Ariherzog from blog: One month ago, I explained why applications like Twitter Grader were meaningless, including the following example:Returning to twitter.grader.com/ariherzog now, I see:Let’s see what happens in another month.--Thanks for reading Twitter Grading Over 30 Days at AriWriterRelated posts:Curious Why Twitter Rank is Meaningless?11 (Read More)

7 days ago

Seth's Blog Because everyone else does.Why believe that people once put razor blades into apples and you should only eat wrapped candies? Because everyone else believes it (it's an urban legend). Most of what we believe is not a result of direct experience (ever seen an electron?) but is rather part of our collection of truth because e (Read More)

Oct 31, 2009

Submitted by Ariherzog from blog: Have you heard the one about the 3-year-old and the iPhone?The Boston Globe shares the following video report:Call me a critic, but how is this news? Kids have always preferred flashy objects over dull ones. How is bubble wrap — the translucent-like film — anything but dull in comparison?Perhaps the better analogy is giving (Read More)

Oct 29, 2009

Submitted by Ariherzog from blog: I am sorry I have to write this but it appears some of the leading technology journals are unable to agree on the difference between a ban and a block. If I didn’t know better, some editors might think the two verbs are synonyms.The factsOn October 6, 2009, IT staffing firm Robert Half International released [...]--Thanks f (Read More)

Oct 28, 2009

Submitted by Ariherzog from blog: I wrote last week about a social media workshop I planned to illustrate why and how social media is not scary.While I skipped over some slides, here’s the presentation I led at the First Parish Church of Newbury last night to an attendance of about 40 people:Scary PresentationView more documents from Ari Herzog.After my tal (Read More)

Ari Herzog

A consultant, speaker, and writer, I offer online media strategies for business and government.