15 hours ago

Submitted by Ariherzog from blog: As a follow-up to my December 2008 blog post describing Twitter in 14 ways, and countless articles since, I feel there is no better time than the present to revisit the question why people use the social media tool.Why do you have a Twitter account? I realize this may be self-serving, but consider me curious. [...]--Thanks (Read More)

1 day ago

Seth's Blog Many people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson.We choose a surgeon based on the carpeting in his office and a politician by his hair cut.During the first week of swine flu vaccines in New York, most parents (mor (Read More)

2 days ago

Submitted by Ariherzog from blog: What started as a few days last week opting not to shave led me to remember Gradon Tripp’s desire to fight prostate and testicular cancer and Mike Schneider’s video of shaving as part of a 10-year-old global movement every November “to change the face of men’s health” called Movember.Purposefully choosing not to grow a must (Read More)

2 days ago

a shel of my former self The first report in Forrester’s “Industry Interactive Marketing Forecast” series predicts that interactive marketing will account for one-fifth of all marketing dollars by 2014. (Read More)

3 days ago

Submitted by Ariherzog from Google Reader: Right now, a lot of hype is the social space seems to be surrounding location-based apps. Mashable recently featured a post about Foursquare and how the author thinks it has Twitter-like potential. While I use Foursquare and think it’s a neat application, I disagree with the statement that Foursquare is a) a trending applic (Read More)

3 days ago

Submitted by Ariherzog from blog: Note: This blog post is graphic-intensive. If you can not see images below, you may want to visit the blog directly.The most important aspect to consider when writing blog posts is you.I’d be lying if I wrote anything different.You.When I write blog content, I keep of a mental log of who you are, what keeps [...]--Thanks fo (Read More)

3 days ago

Submitted by Ariherzog from Google Reader: Cuyahoga County Planning Commision WeblogWhen developing a social media strategy, we start with a measurable goal, such as selling widgets, promoting events, recruiting students, sharing knowledge, collaborating with peers, getting customer feedback, or anything else that furthers our plans. Then we identify our target a (Read More)

3 days ago

Submitted by Ariherzog from blog: You may not appreciate when someone unfriends you on a social networking site, but the action verb has a lexicographical importance to the New Oxford American Dictionary which announced unfriend as its 2009 Word of the Year.From the press release:“It has both currency and potential longevity,” notes Christine Lindberg, Seni (Read More)

4 days ago

Submitted by Ariherzog from blog: The blogosphere is abuzz in the wake of President Barack Obama’s statement in Shanghai last night that he doesn’t use Twitter, nor has ever typed a tweet. MG Siegler at TechCrunch reacts and opines:This is interesting considering the Internet, and social media in particular, was considered a large part of his ascension to t (Read More)

4 days ago

Submitted by Ariherzog from Google Reader: Facebook is planning a series of changes and improvements that will be rolled out over the next couple of months.The most important of these changes for those of us with customized fan pages is that there won’t be any more boxes.That’s right. No boxes! There won’t be a boxes tab, any applications that depend on boxes will (Read More)

5 days ago

Submitted by Ariherzog from blog: …every day.Think about that for a moment. Brian Solis indicates this is comparable to the number of Yahoo instant message status updates sent every month, with the caveat Yahoo has five times more users than Twitter.Swedish research firm Pingdom tracked every Twitter message sent from October 21 to November 11 and published (Read More)

5 days ago

Submitted by Ariherzog from blog: You can see what Sarah Morgan wrote by clicking here. -- Thanks for reading Finish Her Sentence Anonymously at AriWriter No related posts.-- Thanks for reading Finish Her Sentence Anonymously at AriWriter No related posts. (Read More)

6 days ago

Submitted by Ariherzog from Google Reader: Do you know what a "tweetup" is? If you don't, trust me, that's okay. Don't bother learning it. The term is already played out. A tweetup is a meet up that is planned on Twitter, or at least it's supposed to be. At first it was a cool, insider thing. Now it's an uncool, wannabe thing. [...]. (Read More)

Nov 12, 2009

Submitted by Ariherzog from Google Reader: By Kristin Bockius, State & Local Government Social Media Marketing Manager These days, state and local government agencies are starting to realize that social media is inevitable. Someone within the organization is probably already engaged. Perhaps an employee is tweeting, blogging, or posting to social networking forums (Read More)

7 days ago

Scobleizer Chris Walker, on Twitter, asked a question I get often: “Any advice on getting followers?”It’s the worst question in social media. Sorry Chris for picking on your question.It’s actually a question lots of people wonder, but it’s the kind of thing that no one really can answer.Why?Because we’re not in control of who follows (Read More)

Ari Herzog

A consultant, speaker, and writer, I offer online media strategies for business and government.