Nov 11, 2009

Submitted by Akomack from blog: Last week I attended a Business Wire event on green technology; geared towards entrepreneurs, ad agencies and PR folks. Among the four panelists were two reporters, an editor of an industry site, and an analyst covering the space. As the session turned to Q/A, the obligatory question on how members of the audience should [ (Read More)

Nov 06, 2009

Submitted by Akomack from blog: Guest AuthorLilia ShirmanManaging Director, The Shirman GroupAuthor: 42 Rules for Growing Enterprise RevenueTwitter: @B2BGuru; Blog: Revenue OrchardI had the pleasure of moderating a recent SVAMA discussion about the use of social media for generating B2B leads. The panel included three veterans of social media: Brian Hall (Read More)

Nov 05, 2009

Submitted by Akomack from blog: What do I always tell clients, family, friends, cocktail party-goers (whose eyes glaze over as they get the answer), etc. when they ask about how social media can really benefit a non-consumer-products company (i.e. B2B social media)?Build relationships.  Strengthen relationships.  Be genuine.  Add value.I always add someth (Read More)

Nov 02, 2009

Submitted by Akomack from blog: On Sep 30, 2009 Google announced a new AdWords reporting feature that measures conversions for display ads in the Content Network (display ads are image-based or rich media ads only – not text ads).When I first saw this I was excited because it provides an extra level of measurement that was missing.Many ad networks have [. (Read More)

Oct 23, 2009

Submitted by Akomack from blog: Guest AuthorCJ BoguszewskiChief Marketing Officer, HiconversionTwitter: @CJBogusSEO vs. Conversion Rate Debate Shouldn’t Exist — Three Reasons CRO Complements SEO & SEMRand Fishkin, whose SEOmoz.org blog frequently has industry-leading commentary on a wide variety of optimization topics, entitled a post in January 2006 “SEO (Read More)

Oct 22, 2009

Submitted by Akomack from blog: Tuesday, a client asked me how Twitter might integrate into their SEO strategy. Here is part of my answer, paraphrased:Twitter helps …as a function of our link building efforts. Twitter will help us (build) relationships with bloggers and site owners who may be interested in linking …an additional benefit is that both the (Read More)

Oct 13, 2009

Submitted by Akomack from blog: The ParasiteSource: Wikimedia CommonsSymbiotic Creatures Playing NiceSource: Wikimedia CommonsNote for geeks and sticklers:  While parasites can have a mutually beneficial relationship (mutualism) with their host, I am questioning whether or not there is a parasitic relationship (parasitism) where the host does not benefit. (Read More)

Oct 12, 2009

Submitted by Akomack from blog: As I sat reflecting on the ideas and discussions had at the Inbound Marketing Summit, I grappled with finding an appropriate voice for providing review. I concluded that it might be best to look to Twitter for perspective from some of the talented individuals who joined me in experiencing #IMS09 last week. What I [...]. (Read More)

Oct 05, 2009

Submitted by Akomack from blog: [We welcome back Casie Gillette as a guest blogger!!]This past May I left the world of consulting (and my good friends here at KoMarketing) to take an in-house SEO position at Grasshopper.com, a virtual phone system provider for small businesses.  After four years of being on the agency side, I thought it would be interesti (Read More)

Oct 02, 2009

Submitted by Akomack from blog: Thought I’d do a quick post to highlight three B2B SEO articles I had published recently:The B2B Content Equation, Strictly Business column, Search Engine Land, Sep. 30, 2009Time + Money = Content? [too simple, and misguided]Time + Money = no guarantee of Valuable ContentTime + Money + Creativity = Valuable ContentxTime + y (Read More)

Sep 25, 2009

Submitted by Akomack from blog: What are you doing to establish trust in your personal or company brand today? Trust is a core component of a successful social media strategy. Without it, your promotional efforts may fall flat and your message often goes unheard or unread. How do you establish trust online? One way is to help other [...]. (Read More)

Aug 26, 2009

Submitted by Akomack from blog: This September I’m excited to be moderating a panel on B2B Social Communications in coordination with the Business Development Institute. This half-day conference will feature the best B2B case studies from leading organizations and interactive roundtable discussion groups focused on specific topics related to B2B social co (Read More)

Aug 13, 2009

Submitted by Akomack from blog: The last session I attended on Day 2 of SES San Jose was “The BuyerSphere Project: Understanding B2B Buyer Patterns“. The session objective was to review research and insights gleaned from Enquiro’s B2B research initiative: “The BuyerSphere Project“.Gord Hotchkiss, Enquiro, on the BuyerSphere Project in advance of SES San J (Read More)

Aug 12, 2009

Submitted by Akomack from blog: The recent Webinar that I participated in, along with Dave Crouch of ten24 Web Solutions, is now available online for viewing (free)  - Getting Your Website to Deliver Satisfying SEO Results. The topic was how to evaluate the “SEO-friendliness” of Content Management Systems (CMS). (Read More)

Aug 11, 2009

Submitted by Akomack from blog: Do Meta Description Tags matter in SEO?click images to enlargeMeta Description Tags do indeed matter.But, they do not help with keyword rankings.When done right, a Meta Description tag will be used by search engines as the text that sits under the clickable title/text on the search results page, AND the keyword that you tar (Read More)

Andy Komack

President of KoMarketing Associates, LLC. Focus on B2B SEO, PPC, and Social Media Marketing. Babson MBA '98; Conn. Col. '93.