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Adamsherk's Clips
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Nielsen Online
A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.An average of over 19 million U.S. viewers watched the six games of this year’s World Series between the Philadelphia Phillies and the New York Yankees, the most since an avera (Read More)
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Submitted by Adamsherk
from Google Reader:
Like we and many outlets did on Wednesday, the New York Times wrote a story about Fox News’ strong ratings on election night.But the headline of the piece has caused the Times to issue a correction.The original headline was “GOP Victories Inflate Ratings For Fox News.” Clearly, the insinuation is that the contributing facto (Read More)
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Submitted by Adamsherk
from Google Reader:
In a recent PRNewser poll, we asked, "Which Tactic Did You Employ the Last Time You Released Big News?" The results: "Posted on a wire and pitched the release," and "Exclusive with one publication" both came in dead even at 32% each.21% said "News embargo" and 15% said "Posted on company blog/website and pitched the link. (Read More)
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mediabistro.com: FishBowlNY
With Newsweek NewsDay about to begin charging access to their online articles via a pay wall, we're beginning to wonder if there is any other alternative for print publications to make money off the web. Obviously, ads aren't cutting it, and if you aren't charging readers access, then you're giving your content away.Journal (Read More)
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Submitted by Adamsherk
from Google Reader:
It's been a rough fall for Condé Nast. The media powerhouse shuttered several titles, laid off hundreds of employees and reported sharp decline in ad revenue. Now, the company is getting PR help. CEO Charles Townsend and Chairman S.I. Newhouse, Jr. have hired crisis manager and media coach Michael Sheehan. The executives (Read More)
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Mixx: Google
With social media marketing evolving at a rapid pace, it’s essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:#1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)Survey results from a recent Deloitte study (2009 Tribalization of Bu (Read More)
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Submitted by Adamsherk
from Google Reader:
I was prompted to write about an article in Advertising Age this morning about Unilever’s foray into Social Media in China. This article highlights various social media campaigns that Unilever is running in Asia and specifically their product launch for Ponds Age Miracle cream.While I applaud Unilever for making the leap (Read More)
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Submitted by Adamsherk
from Google Reader:
Kiersten Hollars, director of communications at social networking site Digg, has left to join AOL. The connection? Hollars was plucked away by her old boss at Yahoo, Brad Garlinghouse. Garlinghouse is now President of Internet and Mobile Communications at AOL. Hollars' new role is senior director of corporate communicat (Read More)
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Submitted by Adamsherk
from Google Reader:
It seems someone at Google PR thought it would be a good idea to book Vice President of Search Product and User Experience Marissa Mayer on a local morning drive AM radio show. The first question asked in the interview: How can we find naked pictures of you on the internet? Needless to say, Mayer wasn't pleased. Appare (Read More)
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9
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louisgray-com
Regardless of where you sit in the RSS vs. Twitter debate for information discovery, you know the power of finding out when people are discussing topics of your interest, wherever they do so - be it on blogs, blog comments, social networks or anywhere else. With the advent of new Twitter lists, smart folks are manually cura (Read More)
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