Nov 06, 2009

Submitted by Adamcohen from Google Reader: I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy.CMOs are hungry for information. The information landscape is in flux, consumers are more empowered as they assert control using social technologies. Additionally, things ar (Read More)

Oct 30, 2009

Submitted by Adamcohen from Google Reader: So what is tangy these days?  I think it might be time to call the top of the social media market.  I know, I know, people have been doing this since mid 2007 but I think we finally might have the traffic numbers to back this up.  Check out the traffic for what I consider three core social media sites for B2B marketers over (Read More)

Nov 04, 2009

Submitted by Adamcohen from Google Reader: For time immemorial, or at least for a decade, E-tailers have been using everything from alchemy to algorithms to try and master search engine optimization (SEO). The oft-elusive goal: to have the almighty Google find their sites and place them high on prospective spenders’ search results pages. Now, as blogger Paul Gillen (Read More)

Oct 19, 2009

Submitted by Adamcohen from Google Reader: In the retail world, eCommerce is driven by conversion and sales and is up front in the marketing funnel.  For the B2B company, the main intent of eCommerce is often to build customer loyalty and to retain customers.  eCommerce is really a tool to build deeper relationships with your customers, isn’t it?  Yeah, there are ma (Read More)

Oct 25, 2009

Submitted by Adamcohen from Google Reader: Much has been said (and written) about Web 2.0 technologies and how they are shaping the future of business - it's not all about marketing you know - on the Internet. Incidentally, there are 352,000,000 citations on the subject in Google results pages today. The best definition is still probably that from Tim O'Reilly back (Read More)

Oct 26, 2009

Submitted by Adamcohen from Google Reader: Californication – a prime-time Showtime TV drama – celebrates the womanizing exploits of a lazy rockstar writer named Hank Moody (played David Duchovny). It has some good moments and sharp, engaging dialogue mixed in with the rough. But it jumped the shark for me personally, when it engaged in ultra-sneaky product placem (Read More)

Nov 04, 2009

Submitted by Adamcohen from Google Reader: Both baseball and poker have been televising their World Series championships, and announcers for both frequently describe strategies and tactics based on the statistics of the games. Poker announcers base their commentary and discussion on the probabilities associated with a small number of key metrics, while baseball ann (Read More)

Oct 21, 2009

Submitted by Adamcohen from Google Reader: I’ve been teaching and speaking a lot, and the subject of Tips for New bloggers comes up all the time.Here is what I share with many of my classes.Blogging is meant to be personal. A blog with a ‘corporate’ or ‘PR-speak’ tone does not become popular or well read. People associate blogs with authenticity and conversational t (Read More)

Nov 06, 2009

Social Media Explorer I sat across the lunch table talking to Craig Bruenderman and Sam Gracie of ResonantVibes.com yesterday, talking about their community of electronic mix music producers and fans, smiling at what I heard. These are young, tech-oriented entrepreneurs, immersed in all the code and programming most of us fear. They use social t (Read More)

Nov 06, 2009

PR 2.0 /> Source: feministingEach year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs (Read More)

Nov 06, 2009

Web Strategy by Jeremiah I’m very thankful that Forbes has extended me an offer to be a regular contributor discussing emerging technologies for the evolving customer strategy.CMOs are hungry for information. Marketing leaders are finding that they have to quickly evolve as the media and marketing landscape is quickly changing from emerging technol (Read More)

Nov 06, 2009

PR Squared This is a guest post by Shannon Paul (find her on Twitter, too).  A prolific online personality, in her “day job” Shannon is the communications manager for PEAK6 Online.On the PR/marketing side of the equation we know good products go unnoticed without proper promotion, but we’re often reluctant to make the same admission a (Read More)

Nov 06, 2009

The Buzz Bin A recent poll of corporate communicators conducted by Ragan Communications and PollStream shows up this week, saying that “only 49% of today’s professional communicators say they think press releases are ‘as useful as ever.’ ” About a third say that the news release is holding on largely due to the U.S. Securities and Excha (Read More)

Nov 03, 2009

Submitted by Adamcohen from Google Reader: Last week I attended eComm conference here in Amsterdam. One of the speakers was Claire Boonstra of Layar – a Dutch based startup who have developed an augmented reality browser for mobile and are soon to release version 3.0 – which is 3D. 3D Layar enables developer to create 3D objects in the virtual dimension. Demos of (Read More)

Nov 05, 2009

Get Elastic Ecommerce Blog An under-performing site has serious consequences to revenue – online and across channels.Today’s shoppers have high expectations when it comes to buying online. Websites which take too long to load can result in negative brand perception, diminished goodwill and a significant loss in overall sales. In our recent webinar Ev (Read More)

Adam Cohen